Subjects: Management Science >> Development and Management of Human Resources submitted time 2024-07-02
Abstract： With the development of digital technology, artificial intelligence (AI) presents new opportunities and challenges for organizations. Its impact on employee behavior and psychology in the workplace has attracted increasing academic attention. However, consensus on the direction, extent, and boundary conditions of these effects remains elusive. In this paper, we conduct a meta-analysis based on 64 domestic and international literatures, encompassing 85 outcome variables and 150 effect sizes. The result indicates that: The application of AI in the workplace can facilitate employees’ positive psychology such as work engagement, organizational commitment, and work happiness, as well as promote positive behaviors such as knowledge sharing, digital innovation, and job crafting. However, it can also induce negative psychology such as employee anxiety, turnover intention, and job insecurity, leading to negative behaviors such as knowledge hiding, work withdrawal, and service destruction. The study further reveals that the type of AI application, industry context, and measurement methods moderate these relationships to varying degrees. The conclusion shows that the application of AI in the workplace is a double-edged sword, enriching psychological resources and fostering positive behaviors while also posing threats that deplete psychological resources and trigger negative behaviors. Within the theoretical framework of the Job Demands-Resources model, this study clarifies the relationship effects and boundary conditions between the application of AI in the workplace and the employee behavior and psychological outcomes, which provides guidance for organizations to scientifically adjust the management strategies of AI, accurately direct employees perceptions, and effectively maximize its value.
Subjects: Management Science >> Science ology and Management submitted time 2024-06-28 Cooperative journals: 《中国科学院院刊》
Abstract： Since the implementation of the Belt and Road Science, Technology, and Innovation Cooperation Action Plan, significant progress has been achieved. Nevertheless, there have been some external doubts encountered during the promotion process. Based on the current status and challenges of Belt and Road science, technology, and innovation cooperation, this article presents policy recommendations for advancing such collaboration by leveraging insights from the operational models of international scientific and technological organizations. These organizations advocate for technological norms and policies, uphold scientific values, and coordinate multiple interests and ideologies. They possess extensive experience in facilitating cooperation in scientific and technological innovation among nations. Drawing insights from their operational models holds considerable theoretical and practical significance for overcoming obstacles in Belt and Road science, technology, and innovation cooperation and promoting the highquality development of the Belt and Road Initiative. The recommendations include: (1) Adopting the multilateral exchange model of international scientific and technological organizations to establish specialized exchange platforms. (2) Employing the issue-setting model of international scientific and technological organizations to address global common issues. (3) Establishing cooperative guidance funds by borrowing from the fund-raising model of international scientific and technological organizations. (4) Encouraging the participation of private enterprises by borrowing from the project support model of international scientific and technological organizations.
Subjects: Library Science，Information Science >> Information Science Subjects: Management Science >> Business Management of Department Subjects: Other Disciplines >> Synthetic discipline submitted time 2024-06-27
Abstract： At present, New Quality Productive Forces has become the focus of heated discussions in China and overseas public opinion. This article summarizes the representative views of internationally renowned think tanks and media on New Quality Productive Forces.
Peer Review Status:
Awaiting Review
Subjects: Geosciences >> Geography Subjects: Biology >> Ecology Subjects: Law >> Civil and Commercial Law Subjects: Management Science >> Business Management of Department Subjects: Other Disciplines >> Synthetic discipline submitted time 2024-06-19
Abstract： Purpose/significance South Africa is a world famous tourist paradise . A thematic study on how South Africa is developing its tourism industry can provide a useful reference for China. Method/process This paper summarizes South Africa’s experience in tourism development, based mainly on foreign research data and using literature review methods. Result/conclusion In the development of tourism, South Africa has five major successful experiences: first, it has attached great importance to tourism and taken a number of initiatives, including the enactment of the Tourism Act, the introduction of a number of tourism development strategies and plans, and the establishment of the Department of Tourism of South Africa and the South African Tourism; second, it has actively upgraded its hardware and software facilities; third, it has endeavored to diversify its tourism products; fourth, it has put the concept of responsible tourism into practice; and fifth, it has made great efforts to develop its domestic tourism industry.
Subjects: Other Disciplines >> Synthetic discipline Subjects: Library Science，Information Science >> Information Science Subjects: Management Science >> Business Management of Department submitted time 2024-06-19
Abstract： Purpose/significance Tunisia is famous for its handicrafts. A thematic study on how Tunisia develops its handicrafts could provide useful lessons for our country. Method/process This paper summarizes Tunisia’s experience in the development of handicrafts, based mainly on foreign research data and using literature review methods. Result/conclusion Tunisia has five main successful experiences in the development of handicrafts. First, the Tunisian government and all sectors of society have attached great importance to handicrafts and have jointly created a favorable environment for their development. Second, all parts of Tunisia have adapted their crafts to local conditions and have always maintained their crafts, which have been handed down from generation to generation. Third, the Tunisian government and all sectors of society have worked together to establish a relatively mature technical and vocational education and training system. Fourth, Tunisia has vigorously promoted the export of handicrafts to generate income. Fifth, Tunisian handicrafts have found their own way between tradition and modernity.
Subjects: Management Science >> Regional Economic Management Subjects: Other Disciplines >> Synthetic discipline Subjects: Library Science，Information Science >> Information Science submitted time 2024-06-19
Abstract： Many international think tanks, media and financial institutions have expressed a series of views on the Chinese economy, covering aspects such as growth inertia, innovation, talent dividend, sustainability and hard work. Drawing on these views will help us gain a more comprehensive, in-depth and accurate understanding of China’s economy and enhance our confidence in its development.
Subjects: Management Science >> Other Disciplines of Management Science submitted time 2024-06-13
Abstract： Abstract: Public toilets reflect human civilization, embodying not only social efficiency but also gender equality. However, the current widespread issue of insufficient and mismatched toilet spaces persists. The demand for toilet facilities by men and women is not simply a matter of population ratios. Due to differences in wait times, arrival time distributions, and the ability for men to switch to urinals, the traditional queuing theory is not precise enough for this issue. This study investigates the usage of public toilets and constructs a simulation system based on agent-based modeling. Using this system, the toilet space requirements for gender-segregated and non-segregated toilets are measured under different satisfaction rates, foot traffic volumes, and toilet usage frequencies. Additionally, the consistency between the real distribution of time spent entering and exiting toilets and the simulation system is verified, demonstrating the robustness of the conclusions drawn. The study concludes that under a fixed satisfaction rate, the number of toilet stalls satisfies a specific function of foot traffic volume. The agent-based modeling approach demonstrated in this study can be extended to address other complex real-world optimization problems.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Science ology and Management Subjects: Information Science and Systems Science >> Methodology of System Engineering Subjects: Statistics >> Economic Statistics submitted time 2024-06-12
Abstract： Social economy and population development are inseparable. Population imbalance originates from the incoordination of economic and social development, and it will also hinder the development of economy and society. Traditional methods of studying this issue often separate the causal relationship between the two, usually limited to the induction of macro data, ignoring the internal mechanism behind residents’ decision-making. Due to the inability to deduce the differences in decision-making faced by heterogeneous residents under different policy environments, it is impossible to accurately quantify policy results. In order to make up for the above shortcomings, this paper uses the principle of microeconomics utility maximization as the basis, combined with the concept of real marriage and childbirth, and uses the idea of intelligent micro-element model to construct a simulation system of residents’ economy and marriage and childbirth decision. The residents in this system are complex and adaptive. This paper first divides the resident utility function into three parts: economic utility, spouse utility and offspring utility. Under the condition of multi-class constraints, through optimization Utility, simulating the decision-making of heterogeneous residents such as different age groups, wealth endowments, wage rates, family status and expectations. Subsequently, the realistic rationality of the system’s deduction is verified at the micro and macro levels. Since the system can simulate and deduce the decisions and interactions of residents consistent with reality, it can not only observe the structural phenomena emerging from micro to macro through this system, but also explain from micro factors to macro causality, and can measure the effect of policies, making up for the shortcomings of traditional economic models and providing a new paradigm for economic research in the era of big data.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Science ology and Management Subjects: Information Science and Systems Science >> Basic Disciplines of Information Science and Systems Science Subjects: Statistics >> Science and Technology Statistics submitted time 2024-06-07
Abstract： With the rapid development of the digital economy, optimal decision-making for enterprises has become possible, laying the foundation for the digital transformation of enterprises.Traditional decision support systems often lack interpretability and adaptability, cannot integrate macro expectations with the multiple micro-endowments of the enterprise itself to make globally optimized decisions. To address these shortcomings, this paper starts from micro mechanisms and combines digital twin technology with the concept of Agent-Based Modeling (ABM) to construct
an intelligent-interactive-integrated decision support system. This system comprehensively considers key factors such as production resources, sales, inventory, loan interest rates, labor hire,expectations, etc., and under various constraints, aims to make multi-category production and
investment decisions to maximize profits. The system possesses high interpretability and interactivity. Through validation, the system is reliable and meets real-world expectations. From a micro perspective, this system provides quantified decision support for enterprise production and
investment; from a meso perspective, it can provide reference for industry policy formulationthrough further building industrial chains; at the macro level, it can serve as part of the macroeconomic complex system, coordinate with other sectors, deduce and predict the effects of different policies.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Science ology and Management Subjects: Library Science，Information Science >> Information Processing submitted time 2024-06-06
Abstract： Purpose To evaluate the coverage and accuracy of author identification number (author ID) of the major bibliographic databases and to assess whether they could be directly used in empirical research.
Methods The ground truth data set consists of articles from 825 Chinese scientists. The coverage, accuracy, and robustness of each author ID are calculated by retrieving and collecting the IDs of scientists and their respective publication information in the bibliographic databases. The validity of the author IDs for empirical research is assessed by replicating a top journal empirical article using the data collected through author IDs.
Results First, WOS, Scopus, AMiner, and OpenAlex can retrieve more than 90% of Chinese scientists’ identifiers, while ORCID’s coverage is less than 50%. Second, the accuracy of Scopus is the highest at 85.2%, and the accuracy of OpenAlex is the lowest at only 51.2%. Third, directly using the publication data collected through author IDs for empirical research will introduce non-negligible bias.
Limitations The ground truth data set is limited, because it is mainly composed of young scientists, and lack scientists from social sciences and humanities.
Conclusion At present, the author identification number of the major databases cannot be directly applied to the empirical research of large-scale data. A standardized information platform for scientists’ publications is needed to overcome the author-name disambiguation problem.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2024-06-05
Abstract： This paper aims to leverage the advancements in General Computer Control (GCC) to improve the efficiency and effectiveness of risk management operations in financial institutions. Specifically, we introduce an LLM-based Robotic Process Automation (RPA) framework designed to enhance front-line employee work, adapt to the specific needs of financial institutions, and automate tasks requiring minimal cognitive effort. To demonstrate the effectiveness of our proposed framework, stress testing, a common task for risk management department, is used as a case study. The results show that the RPA system can improve efficiency, reduce costs, and minimize errors, all without significantly altering the existing workflow. Moreover, to address customer information security and prompts copyright protection issues, a storage method that separates the server from the client is used. Finally, empirical evidence implies that even models with weaker capabilities can achieve the desired work objectives when guided by detailed prompts.
Peer Review Status:Awaiting Review
Subjects: Psychology >> Social Psychology Subjects: Management Science >> Management Theory submitted time 2024-06-04
Abstract： There is no society without interaction, and only when there is interaction can it be called a society. In the definition of society, overemphasizing identity and belonging, and placing the importance of identity and belonging above interaction, is a narrowing of society and is not in line with reality. There is not only mutual recognition and cooperation, but also contradictions and disputes, which is the normal state of society. Although there can be close relationships between different species of animals, this relationship is often not an equal relationship, and the content is usually incomplete, and only some aspects are similar to society. It is necessary to define the category of society strictly between the same species. As for whether a society can be passed on from generation to generation, this should only be the result of the development and evolution of the society, not whether the society is a necessary prerequisite of a society. A social group that has existed in history but has become extinct is also a form of society, and it cannot be assumed that it is not a society just because it has become extinct.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Other Disciplines of Management Science submitted time 2024-05-26
Abstract： The misuse and abuse of NHST (null hypothesis significance test) and p value are quite serious in scientific research. NHST is a hybrid of Fisher’s significance test and N-P hypothesis test. But how is it mingled and how is it reflected in the calculation steps? Where are the logical flaws in NHST and p value calculations? There are no detailed and simple answers to these questions. Expounding, analyzing and comparing the steps of Fisher’s significance test, N-P hypothesis test and NHST clearly, combined with a typical example for the logical defect analysis of NHST and p-value calculations, can provide some inspiration for the empirical researchers who are not deeply involved in the field of statistics.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Management Theory Subjects: Library Science，Information Science >> Utilization of Information Subjects: Other Disciplines >> Synthetic discipline submitted time 2024-05-12
Abstract： Purpose/Significance Arrow’s Impossibility Theorem (AIT) was stated and proved by Kenneth Joseph Arrow, one of the winners of the Nobel Prize in Economics in 1972. The New Economic and Financial Dictionary defines that the statement that a reasonable strategic decision on public goods can only be made by a competent public authority as a corollary of AIT. This corollary relationship has been widely circulated on the Internet and taught in classrooms, and established as a correct conclusion with AIT. However, this corollary relationship is not rigorous, or even wrong, and would lead the study on public choice, public economics, welfare economics, administrative jurisprudence and other disciplines in our country astray. Therefore, it is necessary to clarify misdirection from the theory, steer relevant disciplines toward the right direction. Method/Process Literature examination method were employed to review the origin and development of this corollary relationship, clarify the connotation and extension of related concepts in different disciplines, as well as the evolution logic of the relationship between related concepts. Result/Conclusion Relevant literature shows that this statement was first associated with AIT in the article Administrative Compulsion and the Realization of the Public Interest. Later, it was excerpted as a definition of AIT in the New Economic and Financial Dictionary and became a corollary of AIT. If the statement were a corollary of AIT, then, as long as AIT holds, decisions on public goods can only be imposed or dictated by a public authority. But in this evolution process, the connotations of public goods and public authority have changed in different disciplines, and the relation between them has evolved, taking the statement as a corollary of AIT is not very tight. AIT indeed causes public goods decision-making difficulties, but studies in the field of public choice does not conclude that the dilemma of decision-making on supply of public goods, arising from AIT, should be left to the imposition or dictatorship of the public authorities. On the contrary, they are committed to the institutional design of the voting mechanism in order to ensure that the supply of public goods is decided by population.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2024-05-06
Abstract： The value of charitable resources in favour of medical relief for patients with illnesses from families with financial difficulties still lacks a micro-foundation to support macro-decision-making. Using the national standard GB/T14396-2016 and binary logistic regression model, we explore the value, limitations and reform direction of digital charity medical assistance. The study shows that: the overall completion rate of fund-raising goals is less than 30%, the long-tail effect regulated by the loose donation mechanism is less significant, there are obvious disease category differences in the value of aid, the probability of project occurrence divergence is obvious, and the value of aid for serious diseases does not have the universality of disease categories. Based on the fact that the public trust capital signals of fund-raising entities and online platforms are effectively recognized by the society, the value of relief is positively correlated with the recognition of the effectiveness of online fund-raising channels. The main contributions of this paper are to explore the shift from good governance to governance , from disease fund-raising performance to payment , and to construct a good governance to Health-care payment model.The main contribution of this paper is to explore the ideas and countermeasures of good governance to governance , disease fund-raising performance to medical expense payment , constructing a benefit assessment mechanism centred on social value creation , and empowering charitable medical aid by block-chain and meta-universe, which contributes new content to the study of social governance innovation. This paper contributes new content to the study of social governance based on the advantage of the system of concentrating power to do great things , and enriches the long-tail theory. There are deficiencies in this paper in terms of discounting the value of online medical services and revealing the inner mechanism of the application scenario of charitable medical aid empowered by emerging technological productivity.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Other Disciplines of Management Science submitted time 2024-04-03
Abstract： This paper leverages data from listed firms and their affiliates from 2012 to 2020 to explore the role and status of the central environmental protection inspection in improving environmental governance. The results show that after the inspection team settled in a province, the investment stock of polluting firms in their local subordinate enterprises decreased by about 8%. Further mechanism analysis reveals a substitution relationship between the environmental regulatory systems established by local governments and enterprises autonomously and the direct supervision by the central authority. At the macro level, the impact of inspection actions is less significant in regions with a high emphasis on environmental protection, substantial financial investments in pollution control, sound legal systems, and high pollutant discharge efficiency. In other words, if listed firms have transferred production to areas with lax regulation, the impact of central environmental protection inspections will be greater. At the micro level, the impact of inspection actions on state-owned enterprises (SOEs) and politically unrelated enterprises is minor, as these enterprises tend to have higher investment intensity in environmental protection projects and good environmental performance. The substitution relationship between self-regulation and central supervision suggests that sinking regulatory actions organized by the central government can precisely target the weak links of local governments and enterprises in environmental governance, reflecting the significant role of central environmental protection inspections in improving relevant institutional constructions. Furthermore, the inspection actions also promote pollution enterprises to enhance resource utilization efficiency, as the total factor productivity of polluting enterprises increases after inspection actions. Similar inspection models also exist in various fields such as land resources and judiciary, the results of this paper provide evidence for the necessity and effectiveness of such systems.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Other Disciplines of Management Science Subjects: Other Disciplines >> Synthetic discipline Subjects: Medicine, Pharmacy >> Other Disciplines of Medicine and Pharmacology submitted time 2024-03-28 Cooperative journals: 《文献与数据学报》
Abstract： ［Purpose/Significance］Online health community has become an important way for people to obtain health information, and studying the demand of medication consultation of online health community users contributes to the optimization and sustainable development of online health community drug service. ［Method/Process］Taking 39Health.com as an example, firstly, 59,048 medication consultation comments of gastrointestinal medicines are crawled using Python coding and pre-processed; secondly, the experimental data are subjected to theme keyword mining using text mining methods such as TF-IDF, TextRank, and LDA topic model, and keyword co-occurrence network analysis is carried out; lastly, a comprehensive analysis of the online health community users’ medication consulting needs of the theme characteristics, and put forward optimization suggestions. ［Result/Conclusion］ The results of this study show that online health community users are mainly concerned about the therapeutic effect of drugs, the way of taking drugs, adverse reactions, the difference between drugs, and the precautions to be taken during pregnant women and other special groups using drugs. This study provides a theoretical basis for drug manufacturers to adjust and optimize the content of drug manuals, and on the other hand, it provides a direction for online health communities to optimize the content layout of drug manuals and to establish or improve drug popularization services.
Subjects: Management Science >> Other Disciplines of Management Science submitted time 2024-03-16
Abstract： This article studies the role of bond issuance in building a cooperative relationship between underwriters and issuers. The results show that, firstly, bond issuance is an effective means for underwriters to establish cooperative relationships with listed companies. Both bond issuance experience and stock IPO issuance experience can significantly increase the probability of underwriters participating in the next private equity placement by the same issuer. Secondly, underwriters in IPOs of listed companies will reduce the risk premium of bonds to stabilize customer relationships by improving the quality of bond issuance; Listed companies are indeed more inclined to choose underwriters who have participated in their stock IPOs to issue bonds to enjoy lower financing costs. Thirdly, utilizing existing partnerships for bond issuance means that listed companies have higher risks. During the bond’s maturity, these issuers’ stocks are more likely to be subject to special treatment (ST) due to deteriorating fundamentals. In summary, these results provide evidence for the role of securities underwriting relationships in the Chinese capital market and also provide a reference for subsequent regulatory policy reforms.
Peer Review Status:Awaiting Review
Subjects: Psychology >> Management Psychology Subjects: Management Science >> Enterprise Management submitted time 2024-02-02
Abstract： Brand names serve as crucial touchpoints for establishing brand-consumer relationships and are integral components of brand assets. Linguistic studies on branding have established that the phonetic features of brand names can influence consumers’ cognition, emotions, and behavior. However, research on the impact and mechanisms of phonetic features on consumers’ ethical responses is limited. Based on the mind perception theory, this study explores the asymmetric paths through which the use of repeated two-syllable brand names influences consumers’ moral reactions in two different situations. Based on seven experiments, we determined that in the context of brands as moral agents, compared to non-repeated two-syllable brand names, repeated ones can alleviate consumers’ negative moral reactions (anger, disgust, blame, punishment intention) toward the brand by reducing the think dimension of brand mind perception (rather than the feel dimension). However, in the context of brands as moral patients, repeated two-syllable brand names enhance consumers’ positive moral reactions (sympathy, compassion, regret, and purchase intention) toward the brand by increasing the feel dimension of brand mind perception (rather than the think dimension).
Experiment 1a was designed to derive experimental evidence on the relationship between repeated two-syllable brand name and consumers’ negative moral reactions in the context of moral agent. Experiment 1a (N=200) was a single factor (repeated two-syllable: yes vs. no) between-subjects design in which participants were randomly assigned to different groups to read a news report regarding an incident of vulgar advertising with repeated or non-repeated two-syllable brand names. Participants then reported their level of anger, disgust, and blame toward the brand. Experiment 1b (N=200), which had a similar between-subjects design as Experiment 1a, verified the relationship between repeated two-syllable brand name and consumers’ positive moral reactions in the context of moral patient. The participants were randomly assigned to two groups to read a news report regarding an incident of corporate data breach. They then reported their level of sympathy, compassion, and pity for the brand. Experiment 2a (N=196) was designed to confirm the mediating role of the think dimension of the brand in the relationship between repeated two-syllable brand name and consumers’ negative moral reactions in the context of moral agent. The experimental design was the same as that of Experiment 1a. Participants were randomly assigned to two groups to read a news report regarding an incident of drug companies raising drug prices despite patients. Participants then reported their level of anger, blame, feel dimension, think dimension, brand warmth, and brand competence toward the brand. Experiment 2b (N=196) verified the mediating role in the relationship between repeated two-syllable brand name and consumers’ positive moral reactions in the context of moral patient. The experimental design and procedure were identical to that in Experiment 1b. After reading a news report regarding the incident of corporate data breach, participants reported their level of sympathy, support, feel dimension, think dimension, brand warmth, and brand competence toward the brand. Experiment 3a sought to confirm the influence of repeated two-syllable brand name on downstream behavioral intention in the context of moral agent. Experiment 3a (N=296) was a single factor (repeated two-syllable: yes vs. no vs. “little”) between-subjects design; participants were randomly assigned to three groups to read the same news report as in Experiment 2a. They then reported their level of anger, disgust, blame, feel dimension, think dimension, and punishment intention toward the brand. Experiment 3b (N=292) verified the influence of repeated two-syllable brand name on downstream behavioral intention in the context of moral patient and was a similar between-subjects design to Experiment 3a. The participants were randomly assigned to three groups and asked to read a news report on an incident of one company being coerced by another. They then reported their level of sympathy, compassion, regret, feeling, thinking, and purchase intention for the brand. Experiment 4 (N=363) used a 2 (repeated two-syllable: yes vs. no) ´ 2 (moral agent vs. moral patient) between-subjects design to more rigorously demonstrate the effect of repeated two-syllable names in the same moral situation. Participants were randomly assigned to four groups and asked to read a news report on an incident of commercial bullying. In the moral agent group, the brand was a game production company that bullies other firms, and in the moral patient group, the brand was a game operation company that is bullied by other firms. The participants reported their level of unethical judgment on the incident and the level of feel and think dimensions toward the brand.
A one-way analysis of variance (ANOVA) in Experiments 1a and 1b suggested that repeated two-syllable brand name could decrease consumers’ negative moral reactions toward the brand when it was a moral agent, whereas such brand name could increase consumers’ positive moral reactions when the brand was a moral patient. The ANOVA results of Experiment 2a and an examination of parallel mediation revealed that the think dimension of brand mind perception mediated the influence of repeated two-syllable brand name on consumers’ negative moral reactions. Based on the ANOVA and parallel medication analysis, the results of Experiment 2b revealed that feel dimension of brand mind perception mediated the influence of repeated two-syllable brand name on consumers’ positive moral reactions. At the same time, Experiment 2a ruled out alternative explanations for the stereotype content model. On the other hand, Experiment 2b established that after controlling for the indirect effect of the stereotype content model, a significant mediating effect of the mind perception theory remained. Meanwhile, the results of the serial mediation mechanism analysis in Experiments 3a and 3b revealed that in the moral agent context, repeated two-syllable brand names ultimately influence consumers’ intentions to punish by influencing the think dimension and negative moral reactions. However, in the moral patient context, repeated two-syllable brand names ultimately influence consumers’ purchase intention by influencing the feel dimension and positive moral reactions. In addition, the ANOVA and multi-category mediation mechanism analyses of Experiments 3a and 3b documented that repeated two-syllable brand name and “little” could produce similar effects in the moral agent and moral patient context. Finally, the results of the two-way ANOVA for Experiment 4 indicated significant interactions between repeated two-syllable names and moral roles in the immoral judgment of the incident and the feel and think dimensions of the brand. In the moral agent condition, participants in the repeated two-syllable group made fewer unethical judgments about the incident and perceived a lower level of the think dimension of the brand than participants in the non-repeated two-syllable group, but no significant difference was observed in the perceived level of feel dimension. In the moral patient condition, participants in the repeated two-syllable group made more unethical judgments about the incident and perceived a higher level of the feel dimension of the brand than those in the non-repeated two-syllable group, but no significant difference was observed in the perceived level of the think dimension.
This study provides an innovative theoretical exploration of the causal relationship between sound symbolism and consumers’ reactions to business ethical crisis. Meanwhile, we reveal the mechanism by which the two dimensions (think and feel) of brand mind perception exist as asymmetric mediators. In addition, we employ the theory of mind perception to discover how people anthropomorphize non-human things, which deepens the exploration of the mechanisms of anthropomorphism-generating processes in the brand anthropomorphism literature. In a practical sense, our research not only provides reference for the design of brand names and nicknames but also directly assists in crafting public relations content for handling ethical crises and creating content for public service announcements.
Subjects: Psychology >> Applied Psychology Subjects: Management Science >> Enterprise Management submitted time 2024-01-28
Abstract： The source of design effect is defined as the manner in which the source information of a firm’s product design affects consumer product preferences and corporate attitudes. Currently, there are three major sources: professional designers, users, and AI, each exerts either positive or negative influences on consumer preferences through different psychological mechanisms. The source of professional design influences consumer preferences through the perceived competence of expert designers, whereas the source of user design influences consumer preferences through the perceived capabilities of users, empowerment and the psychological distance between users and brands. Furthermore, the source of AI design influences consumer preferences by virtue of the value and information offered by products designed using AI. It is noteworthy that, the source of design effect is moderated by consumer individual differences, product characteristics and the openness of a firm’s design policy. Future research should delve deeper into consumer reactions to mixed design sources as well as the psychological mechanisms and boundary conditions of the source of design effect.
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