The Role of Culture in Human-Computer Interaction: Human Universals and Cultural Differences

Abstract: The rapid advancement and widespread application of Artificial Intelligence (AI) technologies have significantly altered human living and working practices, thereby attracting scholarly attention to its sociocultural implications. This literature review examines the influence of cultural factors on the interpretation, principles, and utilization of AI across diverse contexts, emphasizing the critical interaction between AI technologies and cultural psychological principles. AI encompasses a broad spectrum of capabilities, ranging from basic algorithms to sophisticated machine learning systems, designed for tasks such as sensory perception, linguistic understanding, and decision-making. However, the adoption and integration of these technologies exhibit considerable variation across different cultural environments. The study highlights the importance of integrating cultural perspectives to achieve equitable, effective, and universally acceptable AI systems. Through the lens of cultural psychology, this research provides insights into the development of culturally attuned AI systems. It advocates for a comprehensive understanding of both cultural variances and shared values within the realm of AI. The paper proposes future research directions focusing on incorporating cultural diversity into AI research and applications, aiming to realize the full global potential of AI technologies.