Subjects: Psychology >> Social Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》
Abstract： Trust games were widely used as a classic paradigm of trust measurement. However, the accuracy of the results of the trust game had been questioned by scholars in the field all the time, making precise trust measurement an important topic for exploration. The controversy mainly includes the following two aspects. On the one hand, the appropriateness of the trust game paradigm has yet to be verified. The controversy over paradigm changes further reveals that social preferences and risk preferences might have an impact on the level of investment trust, thereby reducing the internal validity of the trust game. On the other hand, the correlation between the level of the investment trust in trust games and the trust measured by the survey is very low, which can be explained by differences in attitudes and behaviours, differences in measurement types, and the limitations of trust measured by the survey and trust game. Although trust game face with some controversy, in general, it is still a suitable method for trust measuring. Future research should focus on the following points: Verifying the scientificity of the changes in the paradigm of trust game; Clarifying the low correlation between trust game and trust measured by survey; Expanding the measurement dimensions of trust game; Improving the ecological validity of trust game.
Subjects: Psychology >> Social Psychology submitted time 2020-08-29
Abstract： "
Subjects: Psychology >> Other Disciplines of Psychology submitted time 2024-07-15
Abstract： Inward bias is an aesthetic experience widely present in various spatial composition scenarios. It refers to we prefer object that face inward in framed images. The theoretical hypotheses related to it include “affordance space account” and “looking into the future account”, which are controversial due to different emphases. Previous research has found that factors such as the significance of the object, implied direction of motion, and gaze direction can influence inward bias. However, these studies have overlooked the influence of object part directions on inward bias. Therefore, this study explored the influence of object isotropy and anisotropy on inward bias by comparing the differences in inward bias under conditions where the directions of object different parts are consistent or varied. This study employed an object placement paradigm and compared the differences in inward bias intensity under conditions where the directions of different parts of three types of objects (figurative vs. abstracted vs. abstract) were consistent or varied. In Experiment 1, the independent variables were the directions of body, head, and gaze of the figurative objects. In Experiment 2, the figurative objects were initially abstracted, and the independent variables were the directions of body, head and gaze of the abstracted objects. The spatial frame background consisted of blue wall, white tile, and brown floor in Experiment 1 and Experiment 2. In Experiment 3, abstraction’s level was further increased, with the figurative objects abstracted into meaningless abstract objects composed of big, middle and small rings. The independent variables were the directions of big , middle, and small rings. The spatial frame background was solid gray in Experiment 3. All experiments used 3×3×3 within-subjects design, with all independent variables had three directional levels(left vs. direct vs. right). The dependent variable being the ratio of the distance participants moved the object from the frame’s center to the maximum allowed displacement distance within the frame. The results revealed that the directions of different parts of all three types of objects could induce inward bias. For figurative objects, isotropy could enhance inward bias and anisotropy could weaken inward bias. When the directions of the body and head, body and gaze, or head and gaze were consistent, the degree of deviation from the center was greater. But when they were inconsistent, the degree of deviation from the center was smaller, and the inward bias was referenced by the direction of the body or head. For abstracted objects, except for the consistency of the abstracted body and head directions, which could not enhance inward bias, the effects of isotropy and anisotropy were generally consistent with those for figurative objects. For abstract objects, isotropy could not enhance inward bias. Anisotropy could weaken inward bias. When the directions of the big, middle and small rings were inconsistent, the degree of deviation from the center was smaller, and the inward bias was referenced by the direction of the part that constituted a larger proportion of the whole. The research findings support “affordance space account”. Inward bias reflects the affordance space that individuals interpret based on the direction of parts of an object. The size and extension of this affordance space depend on the characteristics of the parts and their significance relative to the whole. The complexity of the parts’ directions causes the affordance space to either overlap or disperse, thereby strengthening or weakening the overall inward bias towards the object.
Peer Review Status:
Awaiting Review
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] We put forward an explainable personalized recommendation method based on adjustment of users' long- and short-preferences in view of the current problems that increasingly complexity and more feature data inputs of recommendation models, low interpretability of traditional recommendation models and over-specialization of recommendation results.[Method/process] We constructed a user preference model from two dimensions of users' recent product needs and their long-term lifestyles, used the user's rating bias and attention mechanism for reference, combined the user's long- and short-term preference with their direct score to predict the score of unknown items, and formed the Top-N recommendations.[Result/conclusion] The experimental results on two datasets showed that our method had a good performance to different user behaviors (explicit feedback or implicit feedback), different number of Top-N recommended items, and in different recommendation algorithms. It improves the accuracy, recall and diversity of the recommendation results without making great changes to various recommendation models, and based on the change of long- and short-term preference coefficients, it realizes the adjustment to the diversity and accuracy of the recommendation results, and form the corresponding recommended explanation.
Subjects: Psychology >> Psychological Measurement submitted time 2024-09-09
Abstract： The discrete choice experiment, rooted in the random utility maximization theory, is a research paradigm that predicts individual and group preferences and explores the factors influencing these preferences. The design process includes developing attributes and levels, determining choice sets, designing surveys, conducting pre-surveys, and collecting data. This method has been widely applied in health psychology to measure preferences in mental health management, health behavior promotion, and chronic disease self-management. Future research in health psychology should focus on developing and applying longitudinal discrete choice experiment to examine long-term dynamic health decision-making behaviors. Strengthening the integration of this method into psychology education and research is recommended to promote its broader application and enhance the quality of related studies.
Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》
Abstract： The ultimatum game is commonly used to examine fairness-related economic decision making, and the trade-off between fairness preferences and self-interest is assumed to determine whether individuals reject or accept unfair offers. With respect to the dual-system theory, there are controversial understandings on whether fairness preferences result from the automatic response in System 1 or the deliberation processes in System2. Our study discussed such controversy from three aspects of this theory, including theoretical hypotheses, influential factors, and neural mechanisms. The automatic negative reciprocity hypothesis and the social heuristics hypothesis contend that fairness preferences are automatic, whereas the controlled-processing hypothesis contends that fairness preferences are products of deliberation process that suppresses self-interest motivation. System 1 identifies and evaluates fairness via anterior insula, amygdala, and ventromedial prefrontal cortex; while System 2 reassesses and adjusts System 1 to make the final decision via dorsal anterior cingulate cortex, ventrolateral PFC, dorsomedial PFC, and left dorsolateral PFC. Individual differences and experimental task characteristics may affect individuals’ automatic responses in System 1. Future research need to further improve the experimental paradigm; explore the moderators within the dual system and its neural network.
Subjects: Library Science，Information Science >> Library Science submitted time 2023-07-26 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] This paper explores the construction of reading pavilion in libraries from the perspective of reading promotion. Based on the analysis of big data, this paper analyzes the differences of reading preferences among users of reading pavilion in libraries and puts forward the strategies for reading promotion of reading pavilion in libraries.[Method/process] After defining reading pavilion as a new form of reading promotion, 105 496 pieces of reading data from 12 libraries were encoded, descriptive statistics and multiple linear regression model tests were conducted using SPSS 21.0, and qualitative research methods were used to explore the reading promotion strategies of reading pavilion.[Result/conclusion] The result of case analysis shows that there is a significant negative correlation between the length of reading works and the number of playback. There was a positive correlation between the number of views of the reading works and the number of plays of the audience. Classical literature material, leisure work material and theme education material have a significant positive effect on the number of playback; After viewing leisure segment works, audiences have the highest playback rate and education themed works have the highest standard deviation. Different library types have significant effects on the number of readings played. Therefore, this paper proposes that the reading promotion strategy for reading pavilion can be promoted from three aspects: the operator can review the online work classification and service optimization, the library can carry out a series of reading promotion activities and guide in-depth reading, the reading association and other organizations, and the reader can actively play the role of the reading promoter.
Subjects: Biology >> Botany >> Applied botany submitted time 2019-01-30 Cooperative journals: 《广西植物》
Abstract：为了提高基因表达效率从而利用叶绿体基因工程改良巨桉重要性状，该文以巨桉叶绿体基因组序列为材料，选取其中长于 300nt 且以 AUG 为起始密码子的 43 个非重复基因为研究对象，采用 CodonW1.4.2 软件分析巨桉叶绿体基因组的密码子使用偏好性。分析结果表明：第 3 位密码子的平均 GC 含量为 27.97%；ENC 的变化范围为 39.49~61.00，平均为 47.04；RSCU>1 的密码子有 31 个，其中 29 个以 A/U 结尾；中性分析显示 GC12 与 GC3 无显著相关，回归分析也未达到显著性水平；ENC-plot 分析发现大部分基因落在曲线上或附近；对应分析表明第一轴的贡献率为 17.68%，第二轴的贡献率为 11.49%，第三、四轴的贡献率分别为 8.00%和 5.76%，前四轴累计贡献率达 42.93%，第一轴与 GC、ENC、CAI 达到极显著相关；上述分析结果表明，巨桉叶绿体基因组的密码子偏好较弱，密码子第 3 位偏好以 A或 U 结尾；选择和突变在巨桉叶绿体基因组密码子偏好中起相对均衡的作用；最终确定UUG、CUU、GUU、UCC、UCA、ACA、UAU、UAA、CAU、AAU、AGA 和 GGA 12 个高频高表达密码子为最优密码子。该研究为转化叶绿体基因密码子优化从而提高表达效率改良巨桉目标性状奠定了坚实基础。
Subjects: Computer Science >> Integration Theory of Computer Science submitted time 2018-10-11 Cooperative journals: 《计算机应用研究》
Abstract： Traditional personalized recommendation algorithm generally suffers from the problem of data sparseness, which affects the accuracy of recommendation. The Slope one algorithm is simple and efficient, but the algorithm is only based on the user - project score matrix to analyze the data, ignoring the type characteristics of the project and the user's preference for the type of the project. In order to solve the above problems, the LR-Slope one algorithm is proposed. Firstly, the user's preference matrix is constructed based on user project score matrix and project type information. Secondly, the weight of each type is calculated by linear regression model and optimized by random gradient descending algorithm. Finally, the score is predicted combined by Slope one, and the scoring matrix is filled, which improves the quality of recommendation. Experimental results show that the proposed algorithm improves the accuracy of recommendation and alleviates data sparseness effectively.
Subjects: Biology >> Botany >> Applied botany submitted time 2018-09-07 Cooperative journals: 《广西植物》
Abstract： Synonymous codons are used with different frequencies among both species and genes within the same genome. In order to analyze the codon usage patterns of the chloroplast genome of camphora tree, 53 CDS(Coding DNA Sequences)were selected from the chloroplast genome of camphora tree and analyzed the codon usage pattern and bias by CodonW, EMBOSS, R language and other softwares. The results showed that the effective codon number (ENC) of the chloroplast gene ranged from 36.82 to 59.30, indicating that bias of codons was weak. There were 32 codons with relative codon usage greater than 1, of which 28 were rich in A and U, indicating that the 3rd position of codon prefers A and U genetic bases. Neutral analysis found that the correlation between GC3 and GC12 was not significant, and the slope of the regression curve was 0.049, suggesting that codon bias was mainly affected by natural selection, while the ENC-plot analysis found that most genes fell below and around the curve. It was shown that the mutation also affected the formation of codon bias. Eventually， 9 codons (UUU, CUU, UCA, ACA, UAU, AAU, GAU, UGA, GGA) were identified as the optimal codons for the chloroplast genome of camphora tree.
Subjects: Psychology >> Social Psychology Subjects: Psychology >> Other Disciplines of Psychology submitted time 2023-11-22
Abstract： The unique Chinese first name "Zhaodi" (招娣) offers an intriguing lens to examine provincial variations in son preference and its deep-rooted ties to clan culture. While most first names carry implicit or ambiguous meanings, "Zhaodi" stands out as it explicitly signifies parents' fervent hope for a male child next. At a provincial level, the prevalence of the name "Zhaodi" can be viewed as an indicator of son preference. Clan culture, deeply intertwined with Confucianism, emphasizes a patriarchal lineage and distinct social norms, such as sons enjoying more privileges than daughters. Though clan culture permeates throughout China, its intensity varies across provinces. This study aims to investigate the provincial variations in the naming of "Zhaodi" and its correlation with clan culture. We hypothesize that regions with a stronger clan culture are more likely to name their daughters "Zhaodi".
Data on the prevalence of "Zhaodi" and clan culture across provinces were sourced from public government databases. Initially, the frequency of "Zhaodi" was obtained from www.gjzwfw.gov.cn, considering the top 10 popular surnames. Subsequently, female population data was sourced from the National Bureau of Statistics (www.stats.gov.cn). The prevalence of "Zhaodi" was then computed by dividing the frequency of "Zhaodi" by the female population, adjusted per million (ppm) for each province. Clan culture strength was determined by the prevalence of "jiapu", as per the methodology of Greif and Tabellini (2017). Data on "jiapu" was sourced from the National Jiapu Platform of the Shanghai Library (www.library.sh.cn). Control variables included modernity, percentage of rice paddy, climate demand, latitude, societal tightness, and population density.
Results indicated significant provincial variations in the naming of "Zhaodi", χ²(473236764,17) = 99874, p < .001. Jiangxi had the highest prevalence at 537 ppm, while Chongqing had the lowest at 2 ppm among the 18 provinces studied. Correlation analysis revealed a positive association between the prevalence of "Zhaodi" and clan culture, r(18)=.51, p =.03; r(18) =.70, p =.001. Regression analysis further confirmed that clan culture positively predicts the prevalence of "Zhaodi", β(18)=.51, p = .046.
This study underscores the provincial variations in the naming of "Zhaodi" and establishes a positive correlation with clan culture. These insights enrich cultural psychology by quantitatively assessing the impact of clan culture, a feat rarely achieved. Furthermore, it highlights the societal implications of the name "Zhaodi" as an indicator of son preference.
Conclusion: This research reveals significant provincial variations in the naming of "Zhaodi" and establishes a positive correlation between such naming practices and the strength of clan culture.
Peer Review Status:Awaiting Review
Subjects: Psychology >> Social Psychology submitted time 2025-03-07
Abstract： Purpose: To explore the relationship between clan strength and sex ratio, as well as the mediating role of the "Zhaodi" ratio. Methods: Data from 31 provinces in China were analyzed using the CFPS (2010) to obtain data on clan culture, and data from the Seventh Population Census in 2020 to obtain sex ratios. Results: (1) There were significant positive correlations between the two indicators of clan culture, the sex ratio, and the "Zhaodi" ratio (2) The “Zhaodi” ratio plays a significant mediating role in the relationship between clan strength and sex ratio. Conclusion: The “Zhaodi” ratio can mediate the relationship between clan culture and sex ratio. The clan strength reflected by the proportion of family trees and ancestral temples influences the sex ratio in the population structure by shaping people’s gender values and gender preferences.
Peer Review Status:Awaiting Review
Subjects: Library Science，Information Science >> Library Science submitted time 2023-10-08 Cooperative journals: 《知识管理论坛》
Abstract： [Purpose/significance] With the continuous development of the VR industry in recent years, research in this area has also begun to increase. In this paper, through the research of College Students’ purchase intention under VR marketing mode, factors such as personal preference are added on the basis of predecessors’ research, to supplement the relevant research of online shopping mode, and to provide recommendations for merchants using VR marketing. [Method/process] Based on the technology acceptance theory, this paper built a model of factors that influence College Students’ willingness to purchase when they shop online, and used SPSS and AMOS to test the model from the perspective of consumers’ personal and social perspectives and draw conclusions. [Result/conclusions] It is found that perceived pleasure and social norms have a significant positive impact on perceived ease of use, perceived ease of use has a significant positive relationship with college students’ purchase intention in online shopping, credit preference and attention preference have a significant positive correlation with college students’ purchase intention in online shopping, and perceived risk has a significant positive correlation with purchase intention.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] This paper aims at the current situation of classic reading of college students, reveals the reading preference and reading behavior of the student of library and information science, and provides reference for the teaching of classic reading in universities.[Method/process] The paper used the questionnaire survey method, surveyed the students of the critical reading and writing course in School of Information Management,Sun Yat-sen University on the basis of classic reading, reading preferences, reading behavior and habits, and their recognition of the classics of library and information science, then combined the students' work to carry on the analysis.[Result/conclusion] Students of library and information science prefer reading on paper, but they are addicted to digital reading in reality, they like to make marks in the reading process, and are afraid of reading behavior at deeper level such as translation and writing.They have a low regard for the classic works of library and information science. The teaching methods of strengthening university students'classic reading include compulsory reading, step reading and writing.
Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》
Abstract： Individual risk preferences are one of the main concerns in the psychology of decision-making, and its difference is influenced both by individual factors and culture. Existing research mainly focuses on the cultural classification of collectivism-individualism to study the differences in individual risk preferences, ignoring the influence of material culture. Ecological decision-making and social ecology researchers believe that the ecological environment affects individuals’ economic preferences by shaping material culture (such as subsistence patterns). The analysis of previous literature finds that the two major cultures dominated by different subsistence patterns—sedentary farming and nomadic herding have different effects on individual risk preferences. Individuals from farming cultures may be more risk-averse while individuals belonging to nomadic cultures may be more risk-seeking. Due to the limitations and shortcomings of existing research, this inference is worthy of further causal studies.
Subjects: Psychology >> Social Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》
Abstract： Previous research has shown that consumers can generate daily expectations based on long-term associations that they form over time, which can guide their searches for certain products. Notably, in their actual search process, consumers may encounter experiences that meet or violate their expectations. Therefore, in light of this phenomenon, this article explore the mechanism of associative learning based on different product search experiences influences consuming behaviors in the following three aspects: First, we determine whether consumers generate expectations concerning expectation violation based on the associative learning that is generated by product search experiences and whether such expectations have an impact on subsequent product searches and relevant psychophysiological activities. Second, we examine the effects of product search experiences that violate or meet expectations on the associative learning of task-irrelevant information while focusing on whether prior short-term associative learning can establish expectations that guide subsequent product searches. Finally, we also study the influence of associative learning due to product search experiences on consumer preference and connect this influence with the brain reward system. When consumers’ expectations are constantly violated in the product search process, is it possible for them to generate expectations concerning expectation violation? Can associative learning be carried out by associating certain attributes of products with expectation violation? Instead of addressing these questions, many previous studies have focused on how individuals respond to a stimulus that violates expectations, proposing the violated expectation model, which indicates that individuals experience processes such as accommodation and assimilation when expectation violation occurs. The former entails that individuals adjust their own expectations to match the result of an expectation violation. In contrast, the latter involves individuals’ active behaviour to prevent expectation violation from occurring; the selection of this is thus done to avoid this circumstance. However, we propose a novel type of expectation in this study: individuals will build new expectations through violations of their original expectations on the basis of the latter to engage in subsequent product search tasks. In addition, there is no empirical research to support whether consumers will change their initial search strategies based on product characteristics (colour expectations) when faced with products that violate their original expectations. Therefore, this study focuses on consumers’ experience when their original expectations are violated, specifically, when searching for food products, to determine whether such experience and product attributes (flavour labels) will create new associations through associative learning and whether such experience can subsequently influence the individual attentional processing of products. We intend to demonstrate that prior experience-based associative learning is able to influence current visual search through an intertrial paradigm. We expected that our participants might learn the relationship between flavour labels and colour expectation violation experience once trials violated their colour expectation, which could lead participants to tend to stop employing colour expectations to guide their search for target flavour. Accordingly, the search advantage of the colour-flavour congruency target over the colour-flavour incongruency target would no longer exist, eventually bringing about a reduction in or even disappearance of the colour-flavour inconsistency effect. Consumers’ product search experience can also determine their attitude towards products. In this study, we therefore argue that the interaction between the facilitation of consumers’ preferences by their own search experience and the change in their preferences by associative learning based on attentional processing determines consumers’ final attitudes towards products. Consequently, this study explores the impact of product search experiences that violate expectations on subsequent consumer behaviours via the dimensions of attention, learning, and preference to reveal how consumers change their behaviours and neurophysiological activities in different product search experiences. Although consumers’ choices and preferences have a far-reaching significance that shapes a product, the present research demonstrates that how consumers interact with a product also changes the consumers themselves.
Subjects: Psychology >> Social Psychology submitted time 2023-03-27 Cooperative journals: 《心理学报》
Abstract： Aesthetic is the first medium of a product in the era of “appearance economy.” Previous studies have explored the effects of aesthetic elements on consumer behavior, including color, packaging transparency, size, logo shape, and so on. Unlike existing studies, this research discusses the overall dimension of design, that is, the degree of complexity of the design. Specifically, we propose that people’s subjective social status affects their preference for complexity in design. Meanwhile, people with low social status are more likely to prefer a complex packaging design than those with high social status. We conducted five experiments to test the hypotheses. Experiment 1 used 2 (social status: low vs. high) × 2 (product design: simple vs. complex) between-subjects design with 198 adults (female = 128) participating in the experiment. The results showed that people with relatively low social status have higher evaluations of complex packaging designs (vs. simple designs). At the same time, the level of complexity did not influence how people with high social status evaluate products. Using a more rigorous method to manipulate the social status, Experiment 2 employed a one-factor two-level (social status: low vs. high) between-subjects design with 134 adults (female = 97). After manipulating social statuses, participants reported their preferences between complex and simple packaging designs. The result confirmed that people with low social status prefer products with complex designs (vs. simple designs). Similar to Experiment 2, Experiment 3 (211 participants, female = 151) also used a one-way design (social status: low vs. high vs. control) but added a control group as the baseline group for comparison. The results confirmed that a low social status could drive preference for complexity. Furthermore, the results showed that people with low social status prefer complex packing design more than those in control and high social status groups. At the same time, no significant difference was observed in the preference between the high social status and control groups. Experiment 3 also found that consumers’ perceived effort mediated the above effect. Specifically, low social status individuals (vs. individuals in high social status vs. individuals in the control group) perceived that complex packing products entailed more effort from producers. Hence, they preferred such products. Experiment 4 was a pre-registration experiment (200 participants, female = 151). The experimental design and procedure were the same as in Experiment 2. The results also showed that people with low social status preferred complex packaging designs and believed these products had a higher value. Compared with high social status individuals, low social status individuals perceived that producers spent more effort on a product if it had a complex packaging design. Thus, these consumers perceived higher product value, as well as higher preference toward the product (sequential mediation: model 6). Experiment 5 tested the mediation effect by moderators. We proposed that the impact of social status only existed in consumers who believed in the value of effort. Experiment 5 used a 2 (social status: low vs. high) × 2 (product design: simple vs. complex) × 2 (belief in effort value: low vs. high) between-subjects design (346 participants, female = 208). The ANOVA revealed a three-way interaction. Furthermore, the Johnson-Neyman analysis found that the preference for complex design among low social status individuals only existed among those who believed in the value of effort. The results of this interaction again suggested that the preference of low social status individuals for complexity stems from their perception of the producer’s effort in making these products. This study has the following theoretical contributions. First, it brings the perspective of subjective social status to the study of consumer aesthetics. Second, it provides a new mechanism for the role of social status, i.e., social status affects people’s behavior by influencing their perceived importance of effort. Previous explanations of the behavior of low social status individuals have tended to be from a compensatory psychological perspective. In contrast, the current research takes the perspective of effort to demonstrate that low social status individuals value effort, which influences their behavior. Third, this research also contributes to the study of consumer effort, as this study finds that simply changing the level of complexity of packaging design can change people’s perceptions of producer effort.
Subjects: Psychology >> Management Psychology submitted time 2022-06-27
Abstract： Aesthetic is the first medium of a product in the era of “appearance economy.” Previous studies have explored the effects of aesthetic elements on consumer behavior, including color, packaging transparency, size, logo shape, and so on. Unlike existing studies, this research discusses the overall dimension of design, that is, the degree of complexity of the design. Specifically, we propose that people’s subjective social status affects their preference for complexity in design. Meanwhile, people with low social status are more likely to prefer a complex packaging design than those with high social status. We conducted five experiments to test the hypotheses. Experiment 1 used 2 (social status: low vs. high) × 2 (product design: simple vs. complex) between-subjects design with 198 adults (female = 128) participating in the experiment. The results showed that people with relatively low social status have higher evaluations of complex packaging designs (vs. simple designs). At the same time, the level of complexity did not influence how people with high social status evaluate products. Using a more rigorous method to manipulate the social status, experiment 2 employed a one-factor two-level (social status: low vs. high) between-subjects design with 134 adults (female = 97). After manipulating social statuses, participants reported their preferences between complex and simple packaging designs. The result confirmed that people with low social status prefer products with complex designs (vs. simple designs). Similar to experiment 2, experiment 3 (211 participants, female = 151) also used a one-way design (social status: low vs. high vs. control) but added a control group as the baseline group for comparison. The results confirmed that a low social status could drive preference for complexity. Furthermore, the results showed that people with low social status prefer complex packing design more than those in control and high social status groups. At the same time, no significant difference was observed in the preference between the high social status and control groups. Experiment 3 also found that consumers’ perceived effort mediated the above effect. Specifically, low social status individuals (vs. individuals in high social status vs. individuals in the control group) perceived that complex packing products entailed more effort from producers. Hence, they preferred such products. Experiment 4 was a pre-registration experiment (200 participants, female = 151). The experimental design and procedure were the same as in experiment 2. The results also showed that people with low social status preferred complex packaging designs and believed these products had a higher value. Compared with high social status individuals, low social status individuals perceived that producers spent more effort on a product if it had a complex packaging design. Thus, these consumers perceived higher product value, as well as higher preference toward the product (sequential mediation: model 6). Experiment 5 tested the mediation effect by moderators. We proposed that the impact of social status only existed in consumers who believed in the value of effort. Experiment 5 used a 2 (social status: low vs. high) × 2 (product design: simple vs. complex) × 2 (belief in effort value: low vs. high) between-subjects design (346 participants, female = 208). The ANOVA revealed a three-way interaction. Furthermore, the Johnson-Neyman analysis found that the preference for complex design among low social status individuals only existed among those who believed in the value of effort. The results of this interaction again suggested that the preference of low social status individuals for complexity stems from their perception of the producer’s effort in making these products. This study has the following theoretical contributions. First, it brings the perspective of subjective social status to the study of consumer aesthetics. Second, it provides a new mechanism for the role of social status, i.e., social status affects people’s behavior by influencing their perceived importance of effort. Previous explanations of the behavior of low social status individuals have tended to be from a compensatory psychological perspective. In contrast, the current research takes the perspective of effort to demonstrate that low social status individuals value effort, which influences their behavior. Third, this research also contributes to the study of consumer effort, as this study finds that simply changing the level of complexity of packaging design can change people’s perceptions of producer effort.
Peer Review Status:Awaiting Review
Subjects: Psychology >> Other Disciplines of Psychology submitted time 2019-05-27
Abstract： In recent years, with the development of musical neuroscience and neuroaesthetics, neuroaesthetics of music has become a new research area. This research area focuses on psychological processes and neural mechanisms of musicalaesthetic. Especially, it focuses on the perception, cognition, and emotional interpretation of musicalaesthetic. Musical aesthetic elicited aesthetic responses and three of themhave been received much attention from researchers: emotion, judgment, and preference of musical aesthetic. Regarding these three aesthetic responses, researchers have investigated the perception, cognition, emotional processing, influencing factors, and neural mechanisms of musical aesthetic responses. These studies provided empirical evidence for understanding the behavioral and neural mechanisms of music and aesthetics.
Subjects: Computer Science >> Integration Theory of Computer Science submitted time 2018-10-11 Cooperative journals: 《计算机应用研究》
Abstract： With the rapid development and popularization of the Internet and multimedia camera technology, the number of various image resources has expanded dramatically. How to quickly and effectively find the user's favorite image in many image information resources has become an important issue that needs to be solved in the field of image recommendation. Aiming at this problem, this paper proposed a user-appreciated aesthetic image recommendation method, which used the deep convolutional neural network to extract the deep features of the image, and obtained an image sorting score after SVMRank, while using hand-marked image aesthetic factors (such as : hue method, image combination rule, definition and simplicity) Calculate and obtain the aesthetic characteristics of the image, get an aesthetic score, and finally perform weighted cross-validation to obtain a recommendation result that is satisfactory to the user. Experiments show that the algorithm is an effective recommendation method for aesthetic preferences.
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