The big data analysis in cultural psychology

Abstract: With the integrated development of big data technology and cultural psychology, computational cultural psychology came into being as a novel interdisciplinary research field, which makes large-scale cultural analysis possible. The key variables of computational cultural psychology are mainly about individualism and collectivism, and the big data technologies (e.g., feature dictionaries, machine learning, social networks analysis, and simulation) have been used to analyze the cultural change effect from the temporal perspective and cultural geography effect from the spatial perspective. It should be noted that there are several limitations in Computational Cultural Psychology, including decoding distortion, sample bias, semasiological variation, and privacy risk, although new method and paradigm are provided. In future directions, theoretical interpretation of variables, cultural dynamics, interdisciplinary integration, and ecological validity should be seriously concerned.