摘要: The film “Coco” was screened worldwide, triggering a movie-going frenzy by its deep humanistic heritage and perfect grasp of the film’s artistry. Not only did the film make a perfect comeback in China, but it also achieved a global cultural export, which to some extent depends on Pixar’s successful strategy of cross-cultural expression. Behind this stunning effect, the high restoration of traditional Mexican cultural elements, the anti-traditional performance of the theme of death and the international top technological level of animation production are all factors of the film’s success.