Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The combination and promotion of digital reading and social platforms have led to the flourishing of social reading. While most existing studies focus on the development mode of social reading, user habits and the analysis of reading platforms, this study explores the significance of the construction of personality IP for social reading. We analyze the dialogue consciousness embodied in the construction of his personality IP, the construction of a common symbolic memory, and the focus on the interaction and fun of expression. The construction of the "novelist" personality IP is conducive to enhancing users' reading pleasure, establishing a core group of "novelists" as an interesting network and prying into the phenomenon of fragmented reading. At the same time, this paper also explores the problems of "novelists" in the construction of personality IP.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: At the end of 2020, the blind archaeological box launched by Henan Museum quickly attracted attention, and the Central Plains culture has been spread to a certain extent. Archaeological blind box, as a new design form at present, has unique advantages in the dissemination of traditional culture. To seize the opportunity of The Times and develop creative products can effectively help the dissemination of traditional culture. This paper analyzes the communication practice of archaeological blind boxes introduced by several museums, finds out their advantages and characteristics, summarizes the existing problems in the process of spreading traditional culture, and puts forward corresponding countermeasures, in order to provide some thoughts for the communication and promotion of traditional culture of archaeological blind boxes in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the gradual improvement of economic level, camping as the representative of the surrounding tourism from the minority to the public. The rise of camping plays an important role in promoting economic development and improving the benign symbiosis between man and nature. At the same time, as the "mouthpiece" of the Party and the people, the news media should play a better role in environmental communication by insisting on positive publicity, guiding public opinion and expressing environmental justice demands.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: A good work does not simply depend on the quality of the creative team, but the collective wisdom of the creative team, the production team, the audience and so on. Pierre. Levy points out that "in the traditional definition of collective intelligence, no one knows everything, everyone knows something, and any member's knowledge can be shared with others via instant questions and answers. A networked culture can lead to new power structures, where people from different backgrounds can accumulate knowledge and work together through research, debate, and analysis to extract a sense of the world." However, when fans join the collective intelligent creation as a non-professional group, they may bring their own emotions and understanding of the plot or characters of the original work, and may not fully respect the original work. In this case, how to grasp the influence of fans' participation in the creation on the original work and how to grasp the boundary between the two, so that fans' creation and the original work can coexist harmoniously? This paper tries to discuss the topic of maximizing the benefits without damaging the structure and details of the original work.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: .With the rapid development of short video platform, people's image construction has a new stage of development.� For a long time, rural women have been a neglected group, because there is no voice channel, and gradually become the aphasia of society.� Due to the low threshold, direct expression and social attributes of short video platforms, a large number of rural women also use short video platforms to construct their online images, which makes more people pay attention to rural women.� This paper mainly discusses the image construction and motivation of rural women empowered by short video platforms through participatory observation and in-depth interview, and puts forward my own thoughts and suggestions.�
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of new media technology, users gradually get rid of the situation of passive access to information and become users involved in the production and dissemination of Internet content, and their identity as producers and consumers is increasingly prominent. In recent years, Bilibili has provided conditions for users to participate in content production, and with its unique content presentation and user participation methods, it has continuously developed into a strong competitor of video platforms such as iQiyi and Youku. Therefore, based on the method of participatory observation, this paper studies the user participation of Internet video platform by taking Bilibili as an example. Through the analysis of the ways and characteristics of the user participation of Bilibili, this paper discusses the current obstacles encountered by the user participation of Bilibili, and puts forward suggestions to promote the user participation of Bilibili in view of these problems.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Taking the network buzzword "inner volume" as an example, this paper analyzes the communication motivation of the word from the perspective of meme. In addition, the generalization communication of the language meme is also related to social psychological catharsis, user self-expression and group identity, and reflects on the existing problems in the network buzzword communication from the macro, meso and micro levels.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the improvement of people's living standard in recent years and the increase of people's desire to buy, more and more people have a stronger idea of selling idle goods. The second-hand idle platform in the embryonic stage of sharing economy came into being, and Alibaba Group, which is backed by the credit payment system, stands out among them. Based on the five elements of user experience proposed by James Garrett, this paper studies the Xianyu APP and explores its user experience and interaction design from the aspects of strategy layer, scope layer, structure layer, frame layer and presentation layer, which is of great significance for optimizing the user experience of Xianyu APP and improving and guiding other second-hand trading apps.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The development trend of globalization is imperative, and this trend has also been extended to the academic field. The scientific globalization perspective and the concept of knowledge sharing are frequently mentioned, and OA publishing has become a topic center that cannot be ignored in the academic world. At present, China's academic publishing industry is still in the preliminary stage of confusion and stagnation in the international OA trend. When the current global open access trend is gradually at the forefront, domestic academic institutions should also pay attention to the trend of international academic publishing. Timely absorb and learn from relevant business experience in journal management and publishing operations, so as to maintain the dynamic balance within the academic publishing industry, build a high-quality scientific research system and paper publishing mechanism, and achieve benign and sustainable development through continuous optimization At the same time, it can lower the threshold for obtaining academic papers and scientific research results, promote the indiscriminate sharing and dissemination of academic resources, and make knowledge open from closed to open, thereby effectively promoting the formation of a scientific community from a global perspective.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract:听觉回归背景下,播客这一小众化的媒介形态也迎来发展机遇,出版+播客成为出版业界新动向。文章分析了播客这一“以声为媒”内容形态的优势,出版业介入播客实践的原因及其未来发展策略,以期为出版业播客运营提供有益思考和建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 随着媒介技术迭代升级,新闻媒体的信息传播方式、人类获取信息的途径等都呈现出场景化趋势。2016 年淘宝电商正式推出直播购物,开启了直播带货这一新型电商消费模式,2021 年淘宝直播 APP 正式更新为“点淘 APP”,迈入直播带货新时代。直播带货是极具看点和有典型代表意义的一种场景化营销模式。本文拟从场景视域出发,探究直播带货过程中的情感互动机制,及其对于消费者购买行为的影响,并对其中所存在的问题进行反思,为点淘 APP 的未来发展提出应对策略。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The progress of the Internet has enriched the development of fan culture, and the production methods and types of fan texts have become more diversified. Starting from various major online variety shows in China, this article discusses the positive significance of fans in the text production process of star chasing and promotional variety shows, and a series of issues arising therefrom, and proposes countermeasures to these issues, in order to promote the normal operation of domestic online variety shows and the healthy development of fan culture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of information communication technology, the connection between network users is gradually close, and the social structure has developed from "panoramic prison" to "shared view prison" under the onlooker structure. Users are facing unprecedented pressure in network socializing. At the same time, social platforms continue to roll out new features to empower users. Under the combined effects of others' supervision, technology empowerment and social capital, the social interaction behaviors of Internet users show a tendency of alienation. On the basis of the elaboration of the network users' social alienation behavior, this paper explores the causes of the users' social alienation on the network, and analyzes the impact of the alienated social behavior. On this basis, it proposes the improvement measures for the network users' alienated social behavior, hoping to improve the network social environment to a certain extent.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Youth subculture has always been a category that can not be ignored in sociological research, but the research of youth subculture has not formed a rigorous system in academic research, because the youth subculture is always in constant development and change. This paper takes "carton dog" as the research object, and finds that the reasons for the rise of this social phenomenon lie in the integrated information system scene, the spiritual needs of the youth group, the psychology of mimicry pet attachment and the empathy of the fans. At the same time, this paper puts forward a new representation of contemporary youth subculture, which has a certain significance for the study of youth subculture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Empathy communication provides a good method and strategy for mainstream media to control public opinion positions. The work "The Physical Education Teacher Wang Hongxu's Last 100m Sprint in His Life" creates an immersive empathy scene with sound and painting, awakens people's emotional resonance with heroic deeds, and tells the true feelings in the first person, achieving good communication effects and exerting good social effects. It is a model work of empathy communication.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 本研究以“反向驯化”的理论视角对微信进行审视,提出微信发展带来的三大反向驯化特征,即自由交往带来的“自由陷阱”,社会比较滋生家居用户负面情绪,数字难民与数字仆人。并认为其“驯化”成因本质在于依靠技术逻辑支撑的技术力量不断发展,已忽视个体的价值理性,以此为个体对媒介的使用和媒介技术创造者以启发。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 随着去中心化移动网络的发展,置身网络传播节点之上的个体能量正被无限放大,使得个体得以借助优质内容实现流量积累,进而形成个人 IP。个人 IP 依托其与目标群体相配适的文化属性与语言体系汇集用户,并通过故事化表达、尊重与驯服、同情与同理心等劝服传播手段输出观点,影响粉丝决策,并借助流量变现。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract:社群经济的力量随着互联网的发展逐渐壮大,各个行业都发现了社群中通过对粉丝的运营 能够带来的潜力与价值并纷纷投入其中,基于现有的研究,本文以互联网医疗为研究对象,运用文本分 析法,亲身参与观察学习社群,了解社群建构、运营与裂变的方式,解释互联网医疗在社群运营过程中 的行为和意义,同时结构社群从建立到扩大的一整个流程,以及后续需要的平台依托,从而组成的整个 商业闭环。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The "Chinese dance" craze is on the rise, and Chinese dance videos and variety shows are taking the Internet by storm. The broadcast of films and variety shows with Chinese dance as the main theme has not only triggered a warm response in China, but also attracted the attention of overseas audiences, whose understanding of Chinese dance has been filmed and uploaded to the Internet as reaction videos, recording overseas audiences' perception and aesthetics of Chinese dance. The symbolic transmission between the receiving and transmitting parties in the cross- cultural communication will occur in the gap of cultural differences, reflecting the aesthetic culture, East-West difference, identity construction, social media puzzle factors and other multiple topics of discussion. This paper takes the reaction videos of foreigners watching Chinese dance as the research object, combines knowledge mapping analysis and text analysis method to interpret them from the sample, and uses category-based coding to refine three interpretations, which are theoretically given to satisfy overseas audiences, so that overseas audiences can gain different degrees of appreciation and praise based on this context.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The advent of the social reading era has led to the addition of social functions to mobile reading software, among which WeChat Reading App has been spreading rapidly among users with its social relationship network created by the social chain of WeChat friends and has had a great impact. In this study, based on in-depth interviews with 10 WeChat Reading App users, the social attributes of WeChat Reading App are analyzed in three aspects: self-presentation in personal homepage, "companionship" in the reading process, and interactive sharing under the intertwining of acquaintance and stranger social networks, based on the theoretical framework of five elements of user experience. The social attributes of WeChat Reading App are analyzed and conclusions are drawn. The study further explores the significance of the combination of reading and socialization for users in the era of social reading.
Peer Review Status:Awaiting Review