Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： The well-known cultural brand Unread was founded in June 2014. As a new brand growing up in the era of new media, Unread attaches great importance to the application of we-media platforms such as the Wechat Official Account and the Little Red Book. Its book marketing we-media account has also achieved great competitive advantages among a bunch of similar accounts. Bases on recent articles published by "Unread" wechat public account, this essay further explore the merits and demerits of the account's content and marketing through content analysis. Meanwhile, this essay starts from the� and further explores the merits and demerits of the account's content and marketing on the basis of content analysis. And with the framework of 4I theory of network marketing, this essay put forward some optimization suggestions for Unread's future operation and development.
Peer Review Status:
Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： In recent years, dubbing industry has gradually changed from being a behind-the-scenes contributor to being a famous representative. dubbing exists and contains culture in various forms of IP works.This paper will discuss the special charm provided by dubbing for the successful characterization of IP works and how to develop it effectively of the characteristics in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： With the rapid development of new media technology, deep integration has become the mainstream of The Times, "audience" has become "user", and more attention is paid to individual choice and process experience. Interactive video mobilizes the user's skills to deal with unknown challenges, and users gain a sense of agency and participation through pauses, choices, substitution and immersion. Based on the gamification theory, taking Bilibili's popular interactive videos as an example, through online participatory observation, the text data of bullet screen is mined to explore the emotional experience generated by users in the process of watching, as well as the cultural significance highlighted behind it and audience behavior, so as to clarify the communication characteristics of interactive videos of Bilibili.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： The "Chinese dance" craze is on the rise, and Chinese dance videos and variety shows are taking the Internet by storm. The broadcast of films and variety shows with Chinese dance as the main theme has not only triggered a warm response in China, but also attracted the attention of overseas audiences, whose understanding of Chinese dance has been filmed and uploaded to the Internet as reaction videos, recording overseas audiences' perception and aesthetics of Chinese dance. The symbolic transmission between the receiving and transmitting parties in the cross- cultural communication will occur in the gap of cultural differences, reflecting the aesthetic culture, East-West difference, identity construction, social media puzzle factors and other multiple topics of discussion. This paper takes the reaction videos of foreigners watching Chinese dance as the research object, combines knowledge mapping analysis and text analysis method to interpret them from the sample, and uses category-based coding to refine three interpretations, which are theoretically given to satisfy overseas audiences, so that overseas audiences can gain different degrees of appreciation and praise based on this context.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： The development trend of globalization is imperative, and this trend has also been extended to the academic field. The scientific globalization perspective and the concept of knowledge sharing are frequently mentioned, and OA publishing has become a topic center that cannot be ignored in the academic world. At present, China's academic publishing industry is still in the preliminary stage of confusion and stagnation in the international OA trend. When the current global open access trend is gradually at the forefront, domestic academic institutions should also pay attention to the trend of international academic publishing. Timely absorb and learn from relevant business experience in journal management and publishing operations, so as to maintain the dynamic balance within the academic publishing industry, build a high-quality scientific research system and paper publishing mechanism, and achieve benign and sustainable development through continuous optimization At the same time, it can lower the threshold for obtaining academic papers and scientific research results, promote the indiscriminate sharing and dissemination of academic resources, and make knowledge open from closed to open, thereby effectively promoting the formation of a scientific community from a global perspective.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： Northeast Asia is an important target and partner of South Korea's Asian diplomacy, as well as a key area for the spread of the Korean Wave. And today, with the trend of regional integration in Northeast Asia becoming increasingly evident, South Korea is more aware of the importance of strengthening multifaceted cooperation with Northeast Asian countries, with the construction of cultural industries being a very important indicator. In the face of the different forms of cultural industry development in Northeast Asian countries, the Korean government has formulated a strategic plan of "adjusting measures to local conditions" after deeply understanding and respecting the cultures of various countries, thereby successfully entering its mainstream cultural market. It also has important reference value and significance for the export of my cultural industry.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： Intangible cultural heritage is a very precious traditional cultural resource in China, so it is very important to constantly update and think about the digital communication means of intangible cultural heritage. In the wave of abundant digital media, the display mode of intangible cultural heritage and digital technology has the characteristics of diversity, connotation and technology. In order to better the digital dissemination of intangible cultural heritage, it is necessary to combine multiple resources, narrow the gap between the intergenerational digital divide, enhance the digital literacy of communicators and ideological digital communication consciousness; strengthen the platform construction, connect with high-quality resources; innovate the integration mechanism, and strengthen the content supervision and improve the preservation mechanism. While building digital products and services of intangible cultural heritage, the platform should actively adapt to the people's spiritual civilization demand for a better life, and make more high-quality, personalized and diversified digital communication works of intangible cultural heritage.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： Taking the network buzzword "inner volume" as an example, this paper analyzes the communication motivation of the word from the perspective of meme. In addition, the generalization communication of the language meme is also related to social psychological catharsis, user self-expression and group identity, and reflects on the existing problems in the network buzzword communication from the macro, meso and micro levels.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： General Secretary Xi Jinping stressed that it is necessary to adopt precise communication methods close to different regions, different countries and different groups of audiences, promote the global, regionalized and differentiated expression of Chinese stories and voices, and enhance the affinity and effectiveness of international communication. The research on the external communication of Chinese cities under the exchange and mutual learning of civilizations is helpful to understand the current situation of international communication of Chinese cities, analyze the characteristics of external communication of Chinese cities through the analysis of different reports on the influence of international communication of Chinese cities, and analyze and supplement the current dilemma and countermeasures of external communication of cities.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： Youth subculture has always been a category that can not be ignored in sociological research, but the research of youth subculture has not formed a rigorous system in academic research, because the youth subculture is always in constant development and change. This paper takes "carton dog" as the research object, and finds that the reasons for the rise of this social phenomenon lie in the integrated information system scene, the spiritual needs of the youth group, the psychology of mimicry pet attachment and the empathy of the fans. At the same time, this paper puts forward a new representation of contemporary youth subculture, which has a certain significance for the study of youth subculture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： In recent years, especially during the annual National Day prime time period, all kinds of film and television dramas with major revolutionary historical themes and realistic themes that highlight the national spirit and respond to the concerns of the times will be disseminated through radio, television, cinemas and other channels in the era of traditional media. This kind of film and television works are an important way to publicize the core values of socialism, enhance national pride, and enhance cultural self-confidence, especially in the era of new media with fairly developed network technology, teenagers who are the main information producers and disseminators can use the network to receive the main theme of the work information disseminated by mainstream media, and they can also use fairly developed new media tools to publish their own content on the new media platform dominated by station B, and this way of communication, It is undoubtedly an effective way to break the barriers of mainstream media platforms and new media platforms, promote the secondary dissemination of information in the context of giving the audience more initiative, and more vigorously promote the main theme culture to maximize the communication effect.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： The progress of the Internet has enriched the development of fan culture, and the production methods and types of fan texts have become more diversified. Starting from various major online variety shows in China, this article discusses the positive significance of fans in the text production process of star chasing and promotional variety shows, and a series of issues arising therefrom, and proposes countermeasures to these issues, in order to promote the normal operation of domestic online variety shows and the healthy development of fan culture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： The report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to implement the national cultural digitization strategy and enhance the influence of the communication power of Chinese civilization. In order to better use the advantages of augmented reality technology to promote the supporting role of the "new cultural infrastructure" journal App, and use China's excellent journal App to tell Chinese stories and spread Chinese stories well, this paper uses the method of case analysis and comprehensive analysis to explore the practice of Time magazine's journal App TIME Immersive. The analysis found that the development and design of TIME Immersive "immersive interaction" and "do not add entities", the content design of medium and long stories superimposed on symbolic elements, and the team building of breaking circles and cooperation make TIME Immersive have prominent advantages among the journal apps that combine augmented reality technology. Therefore, in the process of integrating China's periodical App with augmented reality technology, new attempts can be made in three aspects: interactive relationship, scene communication and service, and industry-university-research ecosystem, in order to incubate China's high-quality digital journal App and enhance China's international influence.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： This paper uses Riesman's "thematic analysis" method of narrative analysis to summarize the characteristics of Northeast Chinese body narratives overseas and analyze the discourse strategies of Northeast Asian regional culture in international communication, in order to explore the multidimensional image of China constructed by Northeast Asian regional culture and provide a new perspective for China's Northeast Asian cultural creation and communication practice. The paper also analyzes the discursive strategies of Northeast Asian regional culture in international communication.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： In 2020, the COVID-19 broke out, and this major public health emergency seriously threatened human health. At the same time, society has become increasingly aware of life and health, and the demand for health information dissemination is also increasing. Health communication research has become a new research upsurge. However, while the dissemination of health information has brought knowledge popularization to the public, there have also emerged issues in terms of subject, content, and form. Therefore, in the post epidemic era, how to better promote healthy transmission is a problem that we have to consider.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： In recent years, the pattern of media communication has changed greatly. Facing the uncertain risk of the epidemic, people have gradually shifted from face-to-face communication to "cloud communication". As one of the most commonly used social software for modern users, the Moments of WeChat assume the function of personal image management. Individuals do their best to show the most perfect "front stage" to wechat contacts, so that the online social network presents a "fake intersection" state. By discussing the dissemination form and formation reasons of personal "impression decoration" in the WeChat circle of friends, the article finally finds the way to restore the "original ecology" development of the circle of friends.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： China Rap and Singing Summit Duel is a home-made hip-hop music reality show talent show in China in 2022. Once launched, it has become a phenomenal and popular reality show from then to now. Nowadays, the phenomenon of homogenization is very serious, and its emergence has created a refreshing experience for music reality shows. Behind this reality show, there are characteristics of postmodernism. It also reintroduced hip-hop music to the public, changing the audience's views on traditional music reality shows, changing old prejudices, and creating a form of expression that perfectly integrates advertising and reality shows.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： As an indispensable part of a country's cultural strategic industry, video game industry is of great importance to cultural diplomacy. At a time when games are regarded as the ninth art， combined with its special status as a cultural industry, the study of games includes many aspects such as its form, medium, participants, etc. , its own national, cultural and commodity nature determines that it has a huge advantage in the dissemination of ideas and values, social life-style and mass culture, and so on， is an important force in the construction of national image. In recent years, our country has made certain achievement in this respect, but at the same time there are also difficulties and problems. Therefore, this article has made the discussion to the domestic electronic game's external dissemination development question, this paper puts forward the strategy of strengthening the external communication influence of games to support the construction of “Credible, lovable and respectable” national image.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： At the end of 2020, the blind archaeological box launched by Henan Museum quickly attracted attention, and the Central Plains culture has been spread to a certain extent. Archaeological blind box, as a new design form at present, has unique advantages in the dissemination of traditional culture. To seize the opportunity of The Times and develop creative products can effectively help the dissemination of traditional culture. This paper analyzes the communication practice of archaeological blind boxes introduced by several museums, finds out their advantages and characteristics, summarizes the existing problems in the process of spreading traditional culture, and puts forward corresponding countermeasures, in order to provide some thoughts for the communication and promotion of traditional culture of archaeological blind boxes in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： Artificial intelligence is developing rapidly, and the publishing industry is actively integrating new technologies under the guidance of "Four Dimension Media", and AI speech technology (TTS, ASR) is the earliest and most widely used AI direction. In this paper, we research the strategy of publishing houses to develop audiobook business based on AI speech technology under the theoretical framework of "CHESS Strategy", firstly, we explain the necessity of developing AI audiobook in the publishing industry with the theory of "Media Affordance Theory". We then analyze the dilemmas faced by publishers participating in the AI audiobook industry in six dimensions: technology, policy, market, manpower, management, and capital, and finally propose suggestions and prospects for publishers to develop the AI audiobook business.
Peer Review Status:Awaiting Review
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