Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The development trend of globalization is imperative, and this trend has also been extended to the academic field. The scientific globalization perspective and the concept of knowledge sharing are frequently mentioned, and OA publishing has become a topic center that cannot be ignored in the academic world. At present, China's academic publishing industry is still in the preliminary stage of confusion and stagnation in the international OA trend. When the current global open access trend is gradually at the forefront, domestic academic institutions should also pay attention to the trend of international academic publishing. Timely absorb and learn from relevant business experience in journal management and publishing operations, so as to maintain the dynamic balance within the academic publishing industry, build a high-quality scientific research system and paper publishing mechanism, and achieve benign and sustainable development through continuous optimization At the same time, it can lower the threshold for obtaining academic papers and scientific research results, promote the indiscriminate sharing and dissemination of academic resources, and make knowledge open from closed to open, thereby effectively promoting the formation of a scientific community from a global perspective.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Taking the network buzzword "inner volume" as an example, this paper analyzes the communication motivation of the word from the perspective of meme. In addition, the generalization communication of the language meme is also related to social psychological catharsis, user self-expression and group identity, and reflects on the existing problems in the network buzzword communication from the macro, meso and micro levels.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the post-epidemic era, children's audio education publishing APP has been actively explored in market segmentation, scene extension and intelligent technology to meet the rapidly growing market demand. At the same time, there are also problems such as unreasonable APP design, content output does not conform to children's logic, and insufficient industry norms. In order to promote the sound development of children's audio education publishing industry and create a healthy growth environment for children, we should continue to make efforts in innovating product forms, enhancing original ability and strengthening brand cooperation.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Various buzzwords have constructed a unique online subcultural landscape, and online buzzwords represent not only a linguistic and cultural phenomenon, but also a social phenomenon reflecting the changes of the times and group psychology. This paper interprets the production and dissemination mechanism of online buzzwords from three theoretical perspectives: modal theory, interactive ritual chain and participatory culture, and metacommunication, and analyzes the reasons for the popularity of buzzwords from three levels: media technology, Internet users' psychology, and discourse function, in order to better understand and grasp the generation and dissemination rules of contemporary online buzzwords.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 文章在“产业融合理论”的基础上研究基于 AI 语音技术(TTS、ASR)的有声读物出版,梳理 AI 语音读物的“内容”“平台”“技术”三种产业模式,分析出版社参与 AI 语音读物产业面临的问题,最后提出对于出版社开展 AI 语音读物业务的建议与展望。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The collective crawling movement of college students is essentially the process of spreading the Internet fandom from online to offline. The study takes this process as the framework to analyze the role of individual psychological mechanisms behind this phenomenon, so as to further explore new forms and directions for the future development of youth subculture and provide new perspectives for the study of physical and behavioral communication. The study concludes that the crawling movement of college students is an external metaphor for fighting against the "meaningless" state of life with "disorder", which is a physical expression and realization of self-meaning by college students based on their own spiritual difficulties.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 本文从质性研究的角度,分析了在信息管理语境下大学生在 B 站的收藏行为,并对访谈对象的收藏夹“吃灰”现象进行了跟踪研究。使用滚雪球抽样的方法,经过从调查者微信中抽取、访谈对象推荐,最终共抽取 17 名访谈对象,采取半结构化访谈,运用电话采访的方式,对这 17 名访谈对象的 B 站收藏夹使用情况以及收藏夹的“吃灰”情况进行调查,以扎根理论为研究方法,通过开放式编码、主轴编码和选择性编码的方式,并对编码进行理论饱和度检验,最终归纳出了 60 个初始概念,18 个概念范畴,并归纳出了 2 个主范畴,最终提炼概念,结合框架形成了各范畴之间关系的导图。通过研究发现,本文提出如下观点:大学生在 B 站收藏夹的信息管理行为受到主观与客观双重因素影响,“收藏夹吃灰”行为作为结果易于出现在收藏过程中的各个环节,主观因素在大学生针对收藏夹的信息处理中占据重要地位,尤其是信息焦虑;同时发现,大学生的媒介素养在收藏夹信息处理过程中发挥了重要作用。本文是对新媒体时代宏观信息管理行为的具体补充与拓展。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 《中国好声音》是浙江卫视推出的一档帮助草根实现音乐梦想的综艺节目,这个类型的综艺节目无疑将大众传媒的娱乐功能展现的淋漓尽致,凭借草根海选的亲和力、给予观众投票权的方式给大众展现出大众媒体轻松娱乐的一面。与此同时也可能冲击着大众传媒获取与传递信息、文化的传承、舆论监督等功能,大众媒体应在发展娱乐功能时需同时注重良性的舆论引导工作。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 带货主播在这场流量盛宴中被赋予了“偶像光环”,齐聚在屏前的观众在情感的影响下,不断强化的感性心理使他们自发组成了强大的粉丝后台, “观众—粉丝”的情感转变使头部主播得以破圈发展。本文将以快手主播辛有志为例,以情感经济学视角分析个人 IP 建设的现状和问题。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The "Chinese dance" craze is on the rise, and Chinese dance videos and variety shows are taking the Internet by storm. The broadcast of films and variety shows with Chinese dance as the main theme has not only triggered a warm response in China, but also attracted the attention of overseas audiences, whose understanding of Chinese dance has been filmed and uploaded to the Internet as reaction videos, recording overseas audiences' perception and aesthetics of Chinese dance. The symbolic transmission between the receiving and transmitting parties in the cross- cultural communication will occur in the gap of cultural differences, reflecting the aesthetic culture, East-West difference, identity construction, social media puzzle factors and other multiple topics of discussion. This paper takes the reaction videos of foreigners watching Chinese dance as the research object, combines knowledge mapping analysis and text analysis method to interpret them from the sample, and uses category-based coding to refine three interpretations, which are theoretically given to satisfy overseas audiences, so that overseas audiences can gain different degrees of appreciation and praise based on this context.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 本研究以“反向驯化”的理论视角对微信进行审视,提出微信发展带来的三大反向驯化特征,即自由交往带来的“自由陷阱”,社会比较滋生家居用户负面情绪,数字难民与数字仆人。并认为其“驯化”成因本质在于依靠技术逻辑支撑的技术力量不断发展,已忽视个体的价值理性,以此为个体对媒介的使用和媒介技术创造者以启发。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Jenkins's "Fusion Culture" mentioned the concept of "emotional economy": "It attempts to understand the emotional basis of consumer decision-making as a driving force for viewing and purchasing decisions." It believes that emotional economy is a new configuration of marketing theory In the post television era, the concept of television is no longer a medium or a means of communication. With the development of full media integration, programs carried on television have more channels for communication and interaction with the audience. [2] The post TV era of full media integration and fragmented communication has made campaign reality shows pay more attention to interactive participation with the audience. During the interactive participation process between the program and the audience, it is possible to effectively grasp the emotions of the target audience, use characteristic program content to carry out emotional communication based on the emotional characteristics of the audience, convey the core values of the program to the audience, thereby allowing the audience to identify, and ultimately achieve the goal of the audience consuming the values promoted by the program. From the perspective of emotional economy, this article observes how advertisers and live campaign programs interact with audiences in the post television era, and how they communicate program values to audiences and promote advertising products.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Internet fanfiction is a kind of online literature created and read by fans, mainly teenagers. LOFTER is one of the major platforms for fanfiction in China. Based on the Uses and Gratifications Theory, this paper uses in-depth interviews and other methods to understand the motivation, attitude and behavior of� fanfiction users in using the LOFTER platform. It also tries to analyze the functional characteristics of the platform from the perspective of users, and then reflects on the utilization relationship between LOFTER and� fanfiction users. It is found that the platform mainly meets the information needs, self-realization needs, tool utilization needs and emotional communication needs of fanfiction users. However, the platform is also facing the specter of losing users due to issues such as censorship.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: By analyzing the quantity, volume, genre, target, theme, word frequency, tendency and emotional color of Xinhua and BBC's coverage of the Itaewon stampede, this paper finds that Xinhua highlights the government image framework in its disaster coverage, focusing on timeliness and macro results, with a rigorous and solemn style, but lacks humanistic care. The BBC highlights the framework of individual attributes, focusing on details and emotional rendering, but the timeliness is not good and slightly vivid and radical. China's mainstream media should speed up the pace of building Chinese discourse, learn and reflect on the reporting ideas of other international media, learn from their strengths and complement their weaknesses, and explain Chinese characteristics well.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the acceleration of the mobile client and social media, under the background of media depth fusion, wikipedia user needs and role change increasingly diverse. The participation in public culture, subjectivity and enthusiasm, integration of culture gradually large, knowledge production of node and regularity is more and more obvious. Wikipedia shows the characteristics of collective collaboration of content, community of users, and broken wall of culture. In this context, the article as a representative of the collective wisdom community wikipedia for research case, combing the content of wikipedia production and editing mechanism, the relationship between the user and participation characteristics, observe participation in the formation of the culture, and the collective wisdom, process will appear problems such as group polarization, will also guide community user relations again, through the participation of wikipedia culture analysis, to better improve the network user media communication paradigm, the participation of the collective community cultural construction way to provide reference.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 新媒体时代背景下,公众更加崇尚个性化的创作表达,各大平台上风格迥异的内容账号犹如雨后春笋般涌现。然而,具备人格化IP属性的创作账号却仍占少数。本文将以B站up主“罗翔说刑法”为例,在梳理国内外研究现状的基础上,围绕IP的定义与特质、人格化IP打造方法论、及其商业化可能性等方面进行剖析,从而进一步直观、清晰的理解人格化IP的商业化策略,并针对人格化IP的商业化可能性提出相应见解。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract:社群经济的力量随着互联网的发展逐渐壮大,各个行业都发现了社群中通过对粉丝的运营 能够带来的潜力与价值并纷纷投入其中,基于现有的研究,本文以互联网医疗为研究对象,运用文本分 析法,亲身参与观察学习社群,了解社群建构、运营与裂变的方式,解释互联网医疗在社群运营过程中 的行为和意义,同时结构社群从建立到扩大的一整个流程,以及后续需要的平台依托,从而组成的整个 商业闭环。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Artificial intelligence is developing rapidly, and the publishing industry is actively integrating new technologies under the guidance of "Four Dimension Media", and AI speech technology (TTS, ASR) is the earliest and most widely used AI direction. In this paper, we research the strategy of publishing houses to develop audiobook business based on AI speech technology under the theoretical framework of "CHESS Strategy", firstly, we explain the necessity of developing AI audiobook in the publishing industry with the theory of "Media Affordance Theory". We then analyze the dilemmas faced by publishers participating in the AI audiobook industry in six dimensions: technology, policy, market, manpower, management, and capital, and finally propose suggestions and prospects for publishers to develop the AI audiobook business.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the age of new media, the establishment of cross-media storytelling has become the way of development and marketing of many Ips. Combined with Henry Jenkins' fusion culture theory, this paper analyzes the cross-media storytelling of NetEase game "Onmyoji". Then discusses the characteristics of game IP in cross-media storytelling, and the role of fans' intellectual communities in cross-media storytelling, finally try to make suggestions on the problems in the cross-media storytelling system of "Onmyoji".
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The combination and promotion of digital reading and social platforms have led to the flourishing of social reading. While most existing studies focus on the development mode of social reading, user habits and the analysis of reading platforms, this study explores the significance of the construction of personality IP for social reading. We analyze the dialogue consciousness embodied in the construction of his personality IP, the construction of a common symbolic memory, and the focus on the interaction and fun of expression. The construction of the "novelist" personality IP is conducive to enhancing users' reading pleasure, establishing a core group of "novelists" as an interesting network and prying into the phenomenon of fragmented reading. At the same time, this paper also explores the problems of "novelists" in the construction of personality IP.
Peer Review Status:Awaiting Review