Research on the Effect of Using Memes from the Perspective of Media Ecology School——Take the Popularity of the Memes of the Little Prince of Qatar as an Example 后印本

摘要: With the rapid development of intelligent technology, immersive screen consumption is becoming increasingly popular, and the symbol of memes has appeared frequently in people's online chat conversations. During the 2022 Qatar World Cup, the little prince of the host country Qatar, quickly became popular on social platforms with a meme that resembled the mascot of this World Cup, "La’eeb". Compared to text and video, why is the form of memes widely known in Qatar. This article will explore the communication effects of memes from the perspective of the media ecology school.