How can a selected and a rejected option turn out to be the same one?

Abstract: Decisions can be remarkably influenced by how the option is framed and elicited. However, as a special variant of the elicited method, the potential value and application of selection and rejection has been underestimated by researchers. The discrepancies between selection and rejection can be represented in five aspects, such as cognitive effort, attention, decision criteria, et al. Over the past 30 years, we have gradually developed enrichment paradigm, phased narrowing technique and direct inquiry methods as a research tool, and explored some relatively mature theoretical hypothesis such as compatibility compatibility principle, commitment hypothesis and accentuation hypothesis, to illustrate the inherent mechanism of the difference between the selection and rejection response modes. Meanwhile, the selection and rejection response model has played a real driving role in consumer behavior, health care and other areas. Future studies may consider the application value and promotion practice of selecting and rejecting reaction modes as a tool of nudging. Our work attempts to shed light on the knowledge of selection and rejection as well as showing new applications for future research. "