Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the continuous expansion of the market scale of the short video industry, the short video for the purpose of film and television interpretation has received high attention as one of the segments. Short video is full of personified charm due to its personality characteristics as the creator. Conduct case study based on the case of IP account "Liu Bi Film" to explore the personalized connotation, value and operation mode of short video with the purpose of film and television interpretation, and to study its IP operation path. The study found that it conducts impression management through symbolic symbol coding, conducts cross communication with long and short explanations, and combines the establishment and maintenance of group circles, which significantly improves the communication effect of IP subjects, and provides story and shows the personality charm of the creators. However, at the same time, there are also problems such as the deviation of the plot and excessive commercialization operation. The IP operation of "Liu Bi Film" is discussed and put forward suggestions through the directions of the balance between copyright and public interest, the balance between commercialization and work quality, the exploration of new directions of secondary creation, and the integration of entertainment and the depth of thinking.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the rapid development of internet technology and e-commerce industry, live streaming has become a hot spot for major e-commerce platforms, and it has gradually turned consumers in live streaming rooms into fans who are active in the internet and become a force that cannot be ignored. In recent years, the launch of Eastern Selection Live broke the traditional e-commerce live streaming model, further narrowing the emotional connection between the audience and the anchor, and opening up a new model of integrating knowledge into live streaming. This article takes the Eastern Selection Live Room as an example to explore the needs of fans in China's live streaming from a participatory culture perspective, hoping to make a certain contribution to the innovative development of e-commerce live streaming in China.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Based on the perspective of stylistics and sociolinguistics, this study takes Halliday's register theory as the theoretical framework, and makes a discourse analysis with live videos of bloggers such as Zhang Lan, Redundant and Mao Mao, Fan Xiaohui, Xiang Tai and Eva Huang in Tik Tok as the corpus, aiming at exploring the influence of language features of the anchor speech community with goods on consumption behavior.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: For a long time, the strong development of visual symbols has limited the development of auditory culture, and people pursue the strong sensory stimulation of vision under the attention economy. However, with the development of mobile communication technology, audio media is reborn. Chinese podcast is a new force that cannot be ignored in the new sound media. Chinese podcasts have their own mobility and accompanimence, and the sound of podcasts can bring users psychological, emotional and physical companionship.以上翻译结果来自有道神经网络翻译(YNMT)· 通用场景
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 目前,媒介发展进入了新媒体高速发展时期,新旧媒体的迭代正在继续,网剧的播出的流量、热度,让网民聚集到一起,讨论剧情,参与文化的二次创作。电视剧《梦华录》自 2022 年开播以来,收视率良好,为腾讯视频带来的经济效益令人侧目。这其中,离不开《梦华录》粉丝的集体努力,他们化身志愿者,在豆瓣、微博、B 站、腾讯视频等平台发表自己的意见。本文将从粉丝参与创作的心理原因和行为特征入手,分析《梦华录》成功的原因。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: At the 20th National Congress of the Communist Party of China (CPC), it was proposed to comprehensively promote the rural revitalization strategy, which is a national strategy. As the "last mile" connecting the masses, county-level financial media centers play an important role in conveying national policies and guidelines and closely connecting the masses, and have unique advantages as grassroots main positions for Party and national propaganda. The county-level financial media play an important role in both the publicity work of COVID-19 prevention and control and the provision of online services needed by the grassroots people in this process.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: “蜀中桃子姐”账号依靠朴实烟火的乡村视频风格,勾起无数外地务工者的乡愁。从 2018 年起开始拍摄短视频,2020 年因在美食制作中加入了乡村日常、与丈夫包立春互动的亲情等元素,短期内涨粉千万,平均单条视频播放量超百万,数据上升速度直逼李子柒,一跃成为全国美食短视频赛道翘楚。本文将对“蜀中桃子姐”人格 IP 的构建、定位归属、价值和商业模式展开分析,并最后给出相关建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 《中国好声音》是浙江卫视推出的一档帮助草根实现音乐梦想的综艺节目,这个类型的综艺节目无疑将大众传媒的娱乐功能展现的淋漓尽致,凭借草根海选的亲和力、给予观众投票权的方式给大众展现出大众媒体轻松娱乐的一面。与此同时也可能冲击着大众传媒获取与传递信息、文化的传承、舆论监督等功能,大众媒体应在发展娱乐功能时需同时注重良性的舆论引导工作。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 2022 年 2 月 4 日,北京冬奥会开幕式成功举办,成为中国展现国家形象的重要名片。既往研究多集中在三个领域:一是以新媒体为载体剖析北京冬奥会国家形象的展现、二是从文化层面分析冬奥会开幕式构建的国家形象、三是将冬奥会与国家形象放在全球化的视角来解读。以上三个领域多从宏观方面探讨,本研究则选取“中国人的浪漫”这一全民热议的话题作为切入点通过文化符号的搭建、对民众的关怀以及将瞬间编制永恒的艺术创造分析北京冬奥会开幕式构建与传播的国家形象。同时,“中国人的浪漫”这一话题被热议,背后反映了更深层次的文化自信,以及疫情背景下仪式对民众心理的补偿作用。此外,作为被抽象出来的话题,“中国人的浪漫”,也有助于集体记忆的形成,丰满并重塑着国家形象。最后,本文亦对研究不足做出了反思。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: A good work does not simply depend on the quality of the creative team, but the collective wisdom of the creative team, the production team, the audience and so on. Pierre. Levy points out that "in the traditional definition of collective intelligence, no one knows everything, everyone knows something, and any member's knowledge can be shared with others via instant questions and answers. A networked culture can lead to new power structures, where people from different backgrounds can accumulate knowledge and work together through research, debate, and analysis to extract a sense of the world." However, when fans join the collective intelligent creation as a non-professional group, they may bring their own emotions and understanding of the plot or characters of the original work, and may not fully respect the original work. In this case, how to grasp the influence of fans' participation in the creation on the original work and how to grasp the boundary between the two, so that fans' creation and the original work can coexist harmoniously? This paper tries to discuss the topic of maximizing the benefits without damaging the structure and details of the original work.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Youth subculture has always been a category that can not be ignored in sociological research, but the research of youth subculture has not formed a rigorous system in academic research, because the youth subculture is always in constant development and change. This paper takes "carton dog" as the research object, and finds that the reasons for the rise of this social phenomenon lie in the integrated information system scene, the spiritual needs of the youth group, the psychology of mimicry pet attachment and the empathy of the fans. At the same time, this paper puts forward a new representation of contemporary youth subculture, which has a certain significance for the study of youth subculture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 随着网络技术不断发展,社交媒体也不断丰富了起来,社交媒体日益成为流行的信息传播平台,各类舆情事件在网络中层出不穷,由于互联网的匿名性与去中心化,网民可以对舆情事件、舆情当事人肆无忌惮的发表自己的想法与言语这就导致网络暴力事件的频频发生。这些由网络舆情演化而来的网络暴力事件传播速度之快、涉及领域之广、当事人受到伤害之大再次将网络暴力推向热议话题拒绝网络暴力的呼声也愈发强烈。我国在2020 年 3 月1 日正式颁布《网络信息内容生态治理规定》,其中就明令禁止网络暴力与人肉搜索,学术界对网络暴力的研究也逐渐增多。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 四川甘孜理塘县小伙丁真,丁真频繁登上社交媒体的热搜榜,再网友的见证下,从素人到网红,再从网红到国企员工,并被《人民日报》、央视新闻等官方媒体点名表扬,产生一段时期的热议。基于丁真这一网络红人在互联网大数据时代的爆红,深入该事件对网络信息总结,通过对丁真走红纵向时间线的回溯,结合传播学与社会学理论透视丁真走红现象等成因与背景,探究丁真走红背后的内涵与社会价值,以及探究丁真走红背后等商业逻辑和拉动乡村振兴的作用,并分析其作为政府主导的人格 IP 打造思路,为促进脱贫攻坚、城市文化宣传提供新启示。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract:听觉回归背景下,播客这一小众化的媒介形态也迎来发展机遇,出版+播客成为出版业界新动向。文章分析了播客这一“以声为媒”内容形态的优势,出版业介入播客实践的原因及其未来发展策略,以期为出版业播客运营提供有益思考和建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the increasing prosperity of the short video industry, the economic benefits brought by online red IP are increasing exponentially. How to incubate an online red account and successfully realize the realization and subsequent maintenance of its traffic has become an urgent issue for major MCN (Multi Channel Network) companies to pursue economic benefits. This paper will take Tiktok blogger "Little Fish Begonia" as an example to explore the realization and maintenance path of the current Internet celebrity personal IP economic benefits. Through analyzing Xiaoyu Haitang's account status, content format, and business model, it is found that planning and producing content that is expected by the public and possible to be realized in daily life, based on the aesthetic bias of the public, can enable short video IP to obtain more traffic and attention, and is also the foundation for achieving IP economic benefits.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 随着媒介技术迭代升级,新闻媒体的信息传播方式、人类获取信息的途径等都呈现出场景化趋势。2016 年淘宝电商正式推出直播购物,开启了直播带货这一新型电商消费模式,2021 年淘宝直播 APP 正式更新为“点淘 APP”,迈入直播带货新时代。直播带货是极具看点和有典型代表意义的一种场景化营销模式。本文拟从场景视域出发,探究直播带货过程中的情感互动机制,及其对于消费者购买行为的影响,并对其中所存在的问题进行反思,为点淘 APP 的未来发展提出应对策略。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the post-epidemic era, children's audio education publishing APP has been actively explored in market segmentation, scene extension and intelligent technology to meet the rapidly growing market demand. At the same time, there are also problems such as unreasonable APP design, content output does not conform to children's logic, and insufficient industry norms. In order to promote the sound development of children's audio education publishing industry and create a healthy growth environment for children, we should continue to make efforts in innovating product forms, enhancing original ability and strengthening brand cooperation.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Jenkins's "Fusion Culture" mentioned the concept of "emotional economy": "It attempts to understand the emotional basis of consumer decision-making as a driving force for viewing and purchasing decisions." It believes that emotional economy is a new configuration of marketing theory In the post television era, the concept of television is no longer a medium or a means of communication. With the development of full media integration, programs carried on television have more channels for communication and interaction with the audience. [2] The post TV era of full media integration and fragmented communication has made campaign reality shows pay more attention to interactive participation with the audience. During the interactive participation process between the program and the audience, it is possible to effectively grasp the emotions of the target audience, use characteristic program content to carry out emotional communication based on the emotional characteristics of the audience, convey the core values of the program to the audience, thereby allowing the audience to identify, and ultimately achieve the goal of the audience consuming the values promoted by the program. From the perspective of emotional economy, this article observes how advertisers and live campaign programs interact with audiences in the post television era, and how they communicate program values to audiences and promote advertising products.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of information communication technology, the connection between network users is gradually close, and the social structure has developed from "panoramic prison" to "shared view prison" under the onlooker structure. Users are facing unprecedented pressure in network socializing. At the same time, social platforms continue to roll out new features to empower users. Under the combined effects of others' supervision, technology empowerment and social capital, the social interaction behaviors of Internet users show a tendency of alienation. On the basis of the elaboration of the network users' social alienation behavior, this paper explores the causes of the users' social alienation on the network, and analyzes the impact of the alienated social behavior. On this basis, it proposes the improvement measures for the network users' alienated social behavior, hoping to improve the network social environment to a certain extent.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 2021 年 3 月,美国纽约证券交易所第一支元宇宙概念股上市;同年5月,国外社交软件巨头 Facebook 宣布更名 Meta,转型成为元宇宙公司。随着国内外越来越多的科技公司开始转向投资元宇宙的架构开发,2021 年被认为是元宇宙元年。元宇宙概念爆火后,各大领域争先恐后套用元宇宙概念,创新自身发展途径,借此概念以吸引更多人关注。元宇宙概念在引入高校研究生新传专业领域后,既为研究生新传专业教育创新注入了新鲜活力,同时也为其带来了潜在的风险与挑战。为此,在积极关注元宇宙对高校研究生新传专业教育技术赋能的同时,也必须采取有效措施应对其风险和挑战。
Peer Review Status:Awaiting Review