Research on the Consumption and Development of Film Spin-offs under the Fan Economy——Take

分类： 数字出版 >> 数字技术 提交时间： 2023-07-23

Wang Tingjie

摘要： Based on the fan economy and transmedia storytelling theory, this paper takes "The Wandering Earth 2" as the research object, and uses the research method of questionnaire survey to grasp the problems and enlightenment in the current consumption and development process of film spin-offs. Through questionnaire survey, it is found that fans' recognition and liking of spin-offs will affect their purchase intention, while the degree of restoration and value proximity of movie spin-offs will affect the recognition and love of fans. At the same time, it is found that there are a variety of problems in the transformation process from film content to spin-offs, and enlightenment is obtained for the problems: film content spin-offs should convey the core value of films, restore the image in the movie, develop spin-offs before the planning stage of the film, maximize publicity to ensure the smooth flow of information and sales channels, and focus on emotional connection with fans.

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