Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The advent of the social reading era has led to the addition of social functions to mobile reading software, among which WeChat Reading App has been spreading rapidly among users with its social relationship network created by the social chain of WeChat friends and has had a great impact. In this study, based on in-depth interviews with 10 WeChat Reading App users, the social attributes of WeChat Reading App are analyzed in three aspects: self-presentation in personal homepage, "companionship" in the reading process, and interactive sharing under the intertwining of acquaintance and stranger social networks, based on the theoretical framework of five elements of user experience. The social attributes of WeChat Reading App are analyzed and conclusions are drawn. The study further explores the significance of the combination of reading and socialization for users in the era of social reading.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the background of continuous iteration of new media technology, the status of the main fans continue to improve, there are different types of fans. The clay figurine powder endows male artists with feminine temperament and imagines them as female images, thus obtaining the pleasure of star-chasing. With the opening and changing of social gender culture and the heated discussion of gender issues, the image of male artists is gradually out of the circle, clay figurines from the corner to the stage, competing for the right to speak in the center of the circle. The behavior of clay sculpture seems to reverse the traditional staring status, but it does not change the one-way power structure. Instead, it is trapped by commercial capital, unable to escape from the traditional gender structure, and solidifies the stereotype of gender cognition.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the continuous expansion of the market scale of the short video industry, the short video for the purpose of film and television interpretation has received high attention as one of the segments. Short video is full of personified charm due to its personality characteristics as the creator. Conduct case study based on the case of IP account "Liu Bi Film" to explore the personalized connotation, value and operation mode of short video with the purpose of film and television interpretation, and to study its IP operation path. The study found that it conducts impression management through symbolic symbol coding, conducts cross communication with long and short explanations, and combines the establishment and maintenance of group circles, which significantly improves the communication effect of IP subjects, and provides story and shows the personality charm of the creators. However, at the same time, there are also problems such as the deviation of the plot and excessive commercialization operation. The IP operation of "Liu Bi Film" is discussed and put forward suggestions through the directions of the balance between copyright and public interest, the balance between commercialization and work quality, the exploration of new directions of secondary creation, and the integration of entertainment and the depth of thinking.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 文章在“产业融合理论”的基础上研究基于 AI 语音技术(TTS、ASR)的有声读物出版,梳理 AI 语音读物的“内容”“平台”“技术”三种产业模式,分析出版社参与 AI 语音读物产业面临的问题,最后提出对于出版社开展 AI 语音读物业务的建议与展望。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 2021 年 3 月,美国纽约证券交易所第一支元宇宙概念股上市;同年5月,国外社交软件巨头 Facebook 宣布更名 Meta,转型成为元宇宙公司。随着国内外越来越多的科技公司开始转向投资元宇宙的架构开发,2021 年被认为是元宇宙元年。元宇宙概念爆火后,各大领域争先恐后套用元宇宙概念,创新自身发展途径,借此概念以吸引更多人关注。元宇宙概念在引入高校研究生新传专业领域后,既为研究生新传专业教育创新注入了新鲜活力,同时也为其带来了潜在的风险与挑战。为此,在积极关注元宇宙对高校研究生新传专业教育技术赋能的同时,也必须采取有效措施应对其风险和挑战。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of Internet technology and the increase in the number of netizens, book distribution is no longer limited to traditional offline channels
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: This paper takes the "Lemonhead" video series of Station B as the research object, and based on the interactive ritual chain theory of Collins, analyzes the interactive ritual of young people's participation in the self-deprecation culture, and explores the communication characteristics of youth self-deprecation culture in social media, the performance of group interaction and its influence.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: By analyzing the quantity, volume, genre, target, theme, word frequency, tendency and emotional color of Xinhua and BBC's coverage of the Itaewon stampede, this paper finds that Xinhua highlights the government image framework in its disaster coverage, focusing on timeliness and macro results, with a rigorous and solemn style, but lacks humanistic care. The BBC highlights the framework of individual attributes, focusing on details and emotional rendering, but the timeliness is not good and slightly vivid and radical. China's mainstream media should speed up the pace of building Chinese discourse, learn and reflect on the reporting ideas of other international media, learn from their strengths and complement their weaknesses, and explain Chinese characteristics well.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Empathy communication provides a good method and strategy for mainstream media to control public opinion positions. The work "The Physical Education Teacher Wang Hongxu's Last 100m Sprint in His Life" creates an immersive empathy scene with sound and painting, awakens people's emotional resonance with heroic deeds, and tells the true feelings in the first person, achieving good communication effects and exerting good social effects. It is a model work of empathy communication.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The progress of the Internet has enriched the development of fan culture, and the production methods and types of fan texts have become more diversified. Starting from various major online variety shows in China, this article discusses the positive significance of fans in the text production process of star chasing and promotional variety shows, and a series of issues arising therefrom, and proposes countermeasures to these issues, in order to promote the normal operation of domestic online variety shows and the healthy development of fan culture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the rapid development of internet technology and e-commerce industry, live streaming has become a hot spot for major e-commerce platforms, and it has gradually turned consumers in live streaming rooms into fans who are active in the internet and become a force that cannot be ignored. In recent years, the launch of Eastern Selection Live broke the traditional e-commerce live streaming model, further narrowing the emotional connection between the audience and the anchor, and opening up a new model of integrating knowledge into live streaming. This article takes the Eastern Selection Live Room as an example to explore the needs of fans in China's live streaming from a participatory culture perspective, hoping to make a certain contribution to the innovative development of e-commerce live streaming in China.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 《中国好声音》是浙江卫视推出的一档帮助草根实现音乐梦想的综艺节目,这个类型的综艺节目无疑将大众传媒的娱乐功能展现的淋漓尽致,凭借草根海选的亲和力、给予观众投票权的方式给大众展现出大众媒体轻松娱乐的一面。与此同时也可能冲击着大众传媒获取与传递信息、文化的传承、舆论监督等功能,大众媒体应在发展娱乐功能时需同时注重良性的舆论引导工作。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 随着去中心化移动网络的发展,置身网络传播节点之上的个体能量正被无限放大,使得个体得以借助优质内容实现流量积累,进而形成个人 IP。个人 IP 依托其与目标群体相配适的文化属性与语言体系汇集用户,并通过故事化表达、尊重与驯服、同情与同理心等劝服传播手段输出观点,影响粉丝决策,并借助流量变现。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 城市形象传播的成功与否关系着城市的核心竞争力和可持续发展。近年来,视听传播成为城市形象传播的主要手段,而旅行类 Vlog 作为其中一种塑造城市形象的新兴方式,以平民 化的视角呈现与建构城市形象,从而使人们产生深刻的城市印象。本文以我国头部视频平台bilibili 中的国内旅行类 Vlog 为例,对其中的视听符号进行分类与分析,探究旅行类 Vlog 所含视听符号是如何建构我国城市形象的,并结合实际情况提出旅行类 Vlog 建构我国城市形象的发展建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The well-known cultural brand Unread was founded in June 2014. As a new brand growing up in the era of new media, Unread attaches great importance to the application of we-media platforms such as the Wechat Official Account and the Little Red Book. Its book marketing we-media account has also achieved great competitive advantages among a bunch of similar accounts. Bases on recent articles published by "Unread" wechat public account, this essay further explore the merits and demerits of the account's content and marketing through content analysis. Meanwhile, this essay starts from the� and further explores the merits and demerits of the account's content and marketing on the basis of content analysis. And with the framework of 4I theory of network marketing, this essay put forward some optimization suggestions for Unread's future operation and development.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: “蜀中桃子姐”账号依靠朴实烟火的乡村视频风格,勾起无数外地务工者的乡愁。从 2018 年起开始拍摄短视频,2020 年因在美食制作中加入了乡村日常、与丈夫包立春互动的亲情等元素,短期内涨粉千万,平均单条视频播放量超百万,数据上升速度直逼李子柒,一跃成为全国美食短视频赛道翘楚。本文将对“蜀中桃子姐”人格 IP 的构建、定位归属、价值和商业模式展开分析,并最后给出相关建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, especially during the annual National Day prime time period, all kinds of film and television dramas with major revolutionary historical themes and realistic themes that highlight the national spirit and respond to the concerns of the times will be disseminated through radio, television, cinemas and other channels in the era of traditional media. This kind of film and television works are an important way to publicize the core values of socialism, enhance national pride, and enhance cultural self-confidence, especially in the era of new media with fairly developed network technology, teenagers who are the main information producers and disseminators can use the network to receive the main theme of the work information disseminated by mainstream media, and they can also use fairly developed new media tools to publish their own content on the new media platform dominated by station B, and this way of communication, It is undoubtedly an effective way to break the barriers of mainstream media platforms and new media platforms, promote the secondary dissemination of information in the context of giving the audience more initiative, and more vigorously promote the main theme culture to maximize the communication effect.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 2022 年 2 月 4 日,北京冬奥会开幕式成功举办,成为中国展现国家形象的重要名片。既往研究多集中在三个领域:一是以新媒体为载体剖析北京冬奥会国家形象的展现、二是从文化层面分析冬奥会开幕式构建的国家形象、三是将冬奥会与国家形象放在全球化的视角来解读。以上三个领域多从宏观方面探讨,本研究则选取“中国人的浪漫”这一全民热议的话题作为切入点通过文化符号的搭建、对民众的关怀以及将瞬间编制永恒的艺术创造分析北京冬奥会开幕式构建与传播的国家形象。同时,“中国人的浪漫”这一话题被热议,背后反映了更深层次的文化自信,以及疫情背景下仪式对民众心理的补偿作用。此外,作为被抽象出来的话题,“中国人的浪漫”,也有助于集体记忆的形成,丰满并重塑着国家形象。最后,本文亦对研究不足做出了反思。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Artificial intelligence is developing rapidly, and the publishing industry is actively integrating new technologies under the guidance of "Four Dimension Media", and AI speech technology (TTS, ASR) is the earliest and most widely used AI direction. In this paper, we research the strategy of publishing houses to develop audiobook business based on AI speech technology under the theoretical framework of "CHESS Strategy", firstly, we explain the necessity of developing AI audiobook in the publishing industry with the theory of "Media Affordance Theory". We then analyze the dilemmas faced by publishers participating in the AI audiobook industry in six dimensions: technology, policy, market, manpower, management, and capital, and finally propose suggestions and prospects for publishers to develop the AI audiobook business.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 带货主播在这场流量盛宴中被赋予了“偶像光环”,齐聚在屏前的观众在情感的影响下,不断强化的感性心理使他们自发组成了强大的粉丝后台, “观众—粉丝”的情感转变使头部主播得以破圈发展。本文将以快手主播辛有志为例,以情感经济学视角分析个人 IP 建设的现状和问题。
Peer Review Status:Awaiting Review