Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, the variety show of our country is in a period of rapid development, and all kinds of creative programs are popular. In this era of equality and progress, the status of women is getting more and more attention from people. Mango TV just follows this popular phenomenon and launches its self-made variety show "Sister Who Breaks the Wind and Waves", which mainly invites more than 30 female artists to participate in the competition and finally debuts in the form of a group, winning the attention of the society and the majority of female groups. This paper will analyze the elements of the program's success from the three perspectives of the program's narrative characteristics, narrative framework and narrative discourse.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Taking the network buzzword "inner volume" as an example, this paper analyzes the communication motivation of the word from the perspective of meme. In addition, the generalization communication of the language meme is also related to social psychological catharsis, user self-expression and group identity, and reflects on the existing problems in the network buzzword communication from the macro, meso and micro levels.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the rapid development of internet technology and e-commerce industry, live streaming has become a hot spot for major e-commerce platforms, and it has gradually turned consumers in live streaming rooms into fans who are active in the internet and become a force that cannot be ignored. In recent years, the launch of Eastern Selection Live broke the traditional e-commerce live streaming model, further narrowing the emotional connection between the audience and the anchor, and opening up a new model of integrating knowledge into live streaming. This article takes the Eastern Selection Live Room as an example to explore the needs of fans in China's live streaming from a participatory culture perspective, hoping to make a certain contribution to the innovative development of e-commerce live streaming in China.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: “蜀中桃子姐”账号依靠朴实烟火的乡村视频风格,勾起无数外地务工者的乡愁。从 2018 年起开始拍摄短视频,2020 年因在美食制作中加入了乡村日常、与丈夫包立春互动的亲情等元素,短期内涨粉千万,平均单条视频播放量超百万,数据上升速度直逼李子柒,一跃成为全国美食短视频赛道翘楚。本文将对“蜀中桃子姐”人格 IP 的构建、定位归属、价值和商业模式展开分析,并最后给出相关建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Artificial intelligence is developing rapidly, and the publishing industry is actively integrating new technologies under the guidance of "Four Dimension Media", and AI speech technology (TTS, ASR) is the earliest and most widely used AI direction. In this paper, we research the strategy of publishing houses to develop audiobook business based on AI speech technology under the theoretical framework of "CHESS Strategy", firstly, we explain the necessity of developing AI audiobook in the publishing industry with the theory of "Media Affordance Theory". We then analyze the dilemmas faced by publishers participating in the AI audiobook industry in six dimensions: technology, policy, market, manpower, management, and capital, and finally propose suggestions and prospects for publishers to develop the AI audiobook business.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: he purpose of this paper is to explore a feasible way to apply the artificial intelligence language model (ChatGPT) to the development of Chinese sci-tech periodicals, in order to make contributions to the realization of the digital transformation of Chinese sci-tech periodicals and promote the deepening reform of Chinese sci-tech periodicals. This paper explores the application of ChatGPT in scientific journals through literature analysis and case analysis. Combined with the criticism of artificial intelligence from the perspective of emergence theory, the potential shortcomings of the application of ChatGPT to scientific journals are examined. It is found that ChatGPT can help editors and reviewers of science and technology journals extract the core content of literature, assist academic search, generate reviews in specific fields, and detect academic misconduct. Creation of multilingual communication content; The semantic analysis of literature is carried out by sentence vector to assist the construction of knowledge map and journal digitization platform. However, in copyright, content monopoly; Biological basis and Embodied criticism; The practical application value of ChatGPT in emotional, moral and ethical criticism is still to be discussed. The integration of artificial intelligence language model (ChatGPT) and sci-tech periodicals is the direction of future development. Sci-tech periodicals should actively apply ChatGPT and other AI language models in their publishing practice, so as to help the high-quality development of Chinese excellent sci-tech periodicals.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 文章在“产业融合理论”的基础上研究基于 AI 语音技术(TTS、ASR)的有声读物出版,梳理 AI 语音读物的“内容”“平台”“技术”三种产业模式,分析出版社参与 AI 语音读物产业面临的问题,最后提出对于出版社开展 AI 语音读物业务的建议与展望。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of Internet technology and the increase in the number of netizens, book distribution is no longer limited to traditional offline channels
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 习近平总书记在二十大报告中对我国文化软实力提出了进一步要求,要推进文化自信自强,铸就社会主义文化新辉煌。在全球化发展的背景下,5G 与云计算、大数据、人工智能等技术的深度融合将人与万物连接。目前,出版行业作为传播最有效的方式之一,呈现出数字化发展趋势,促进数字出版在海外市场的传播是建设社会主义文化强国的必经之路。基于数字出版的特点,以内容生产数字化、管理过程数字化、产品形态数字化、传播渠道网络化作为出发点,对当今我国数字出版“走出去”的现状、机遇与挑战、发展路径进行了探析。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: At the end of 2020, the blind archaeological box launched by Henan Museum quickly attracted attention, and the Central Plains culture has been spread to a certain extent. Archaeological blind box, as a new design form at present, has unique advantages in the dissemination of traditional culture. To seize the opportunity of The Times and develop creative products can effectively help the dissemination of traditional culture. This paper analyzes the communication practice of archaeological blind boxes introduced by several museums, finds out their advantages and characteristics, summarizes the existing problems in the process of spreading traditional culture, and puts forward corresponding countermeasures, in order to provide some thoughts for the communication and promotion of traditional culture of archaeological blind boxes in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Jenkins's "Fusion Culture" mentioned the concept of "emotional economy": "It attempts to understand the emotional basis of consumer decision-making as a driving force for viewing and purchasing decisions." It believes that emotional economy is a new configuration of marketing theory In the post television era, the concept of television is no longer a medium or a means of communication. With the development of full media integration, programs carried on television have more channels for communication and interaction with the audience. [2] The post TV era of full media integration and fragmented communication has made campaign reality shows pay more attention to interactive participation with the audience. During the interactive participation process between the program and the audience, it is possible to effectively grasp the emotions of the target audience, use characteristic program content to carry out emotional communication based on the emotional characteristics of the audience, convey the core values of the program to the audience, thereby allowing the audience to identify, and ultimately achieve the goal of the audience consuming the values promoted by the program. From the perspective of emotional economy, this article observes how advertisers and live campaign programs interact with audiences in the post television era, and how they communicate program values to audiences and promote advertising products.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Youth subculture has always been a category that can not be ignored in sociological research, but the research of youth subculture has not formed a rigorous system in academic research, because the youth subculture is always in constant development and change. This paper takes "carton dog" as the research object, and finds that the reasons for the rise of this social phenomenon lie in the integrated information system scene, the spiritual needs of the youth group, the psychology of mimicry pet attachment and the empathy of the fans. At the same time, this paper puts forward a new representation of contemporary youth subculture, which has a certain significance for the study of youth subculture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the increasing prosperity of the short video industry, the economic benefits brought by online red IP are increasing exponentially. How to incubate an online red account and successfully realize the realization and subsequent maintenance of its traffic has become an urgent issue for major MCN (Multi Channel Network) companies to pursue economic benefits. This paper will take Tiktok blogger "Little Fish Begonia" as an example to explore the realization and maintenance path of the current Internet celebrity personal IP economic benefits. Through analyzing Xiaoyu Haitang's account status, content format, and business model, it is found that planning and producing content that is expected by the public and possible to be realized in daily life, based on the aesthetic bias of the public, can enable short video IP to obtain more traffic and attention, and is also the foundation for achieving IP economic benefits.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Based on the perspective of stylistics and sociolinguistics, this study takes Halliday's register theory as the theoretical framework, and makes a discourse analysis with live videos of bloggers such as Zhang Lan, Redundant and Mao Mao, Fan Xiaohui, Xiang Tai and Eva Huang in Tik Tok as the corpus, aiming at exploring the influence of language features of the anchor speech community with goods on consumption behavior.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the post-epidemic era, children's audio education publishing APP has been actively explored in market segmentation, scene extension and intelligent technology to meet the rapidly growing market demand. At the same time, there are also problems such as unreasonable APP design, content output does not conform to children's logic, and insufficient industry norms. In order to promote the sound development of children's audio education publishing industry and create a healthy growth environment for children, we should continue to make efforts in innovating product forms, enhancing original ability and strengthening brand cooperation.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The collective crawling movement of college students is essentially the process of spreading the Internet fandom from online to offline. The study takes this process as the framework to analyze the role of individual psychological mechanisms behind this phenomenon, so as to further explore new forms and directions for the future development of youth subculture and provide new perspectives for the study of physical and behavioral communication. The study concludes that the crawling movement of college students is an external metaphor for fighting against the "meaningless" state of life with "disorder", which is a physical expression and realization of self-meaning by college students based on their own spiritual difficulties.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: .With the rapid development of short video platform, people's image construction has a new stage of development.� For a long time, rural women have been a neglected group, because there is no voice channel, and gradually become the aphasia of society.� Due to the low threshold, direct expression and social attributes of short video platforms, a large number of rural women also use short video platforms to construct their online images, which makes more people pay attention to rural women.� This paper mainly discusses the image construction and motivation of rural women empowered by short video platforms through participatory observation and in-depth interview, and puts forward my own thoughts and suggestions.�
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the improvement of people's living standard in recent years and the increase of people's desire to buy, more and more people have a stronger idea of selling idle goods. The second-hand idle platform in the embryonic stage of sharing economy came into being, and Alibaba Group, which is backed by the credit payment system, stands out among them. Based on the five elements of user experience proposed by James Garrett, this paper studies the Xianyu APP and explores its user experience and interaction design from the aspects of strategy layer, scope layer, structure layer, frame layer and presentation layer, which is of great significance for optimizing the user experience of Xianyu APP and improving and guiding other second-hand trading apps.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Empathy communication provides a good method and strategy for mainstream media to control public opinion positions. The work "The Physical Education Teacher Wang Hongxu's Last 100m Sprint in His Life" creates an immersive empathy scene with sound and painting, awakens people's emotional resonance with heroic deeds, and tells the true feelings in the first person, achieving good communication effects and exerting good social effects. It is a model work of empathy communication.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: As an indispensable part of a country's cultural strategic industry, video game industry is of great importance to cultural diplomacy. At a time when games are regarded as the ninth art, combined with its special status as a cultural industry, the study of games includes many aspects such as its form, medium, participants, etc. , its own national, cultural and commodity nature determines that it has a huge advantage in the dissemination of ideas and values, social life-style and mass culture, and so on, is an important force in the construction of national image. In recent years, our country has made certain achievement in this respect, but at the same time there are also difficulties and problems. Therefore, this article has made the discussion to the domestic electronic game's external dissemination development question, this paper puts forward the strategy of strengthening the external communication influence of games to support the construction of “Credible, lovable and respectable” national image.
Peer Review Status:Awaiting Review