Subjects: Library Science,Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract: [Purpose/significance] Combining sociological perspective and information science means, the social attributes and external manifestations of public opinion events on microblog are correspondingly integrated, which provides a new perspective for explaining the social problems behind public opinion events.[Method/process] Combing the current research situation related to public opinion, and constructing the social attributes and externalization performance model of public opinion on microblog. Focusing on public opinion and explaining the internal logic between the 3 social attributes of crowd, content and sentiment and the 3 external manifestations of opinion leader, event and emotion. Then taking a vaccine incident as an example for empirical research and visual display.[Result/conclusion] The results of empirical research verify the validity and operability of the social attributes and externalization performance model of microblog public opinion. From the perspective of sociology, using the advantages of quantitative and visual research methods in the field of information science, we can fully understand the externalization of different social attributes of public opinion events and dig deeply into the essential problems behind public opinion events.