Subjects: Digital Publishing >> Digital News submitted time 2023-09-05
Abstract： With the continuous development of media technology, digital narrative is gradually emerging, which is also inextricably linked with the development of the times. In the era of digital narratives, the emergence and application of new technologies have led to significant changes in the mode of production and pattern of communication in the media industry. In recent years, Myanmar's political transition and democratization process has accelerated, and the development of Myanmar's media industry is also rapidly changing, which provides favorable conditions for studying the transformation and development of Myanmar's media industry. In the era of digital narratives, a good study of Myanmar's media is not only conducive to diplomatic, economic and cultural exchanges between China and Myanmar, but also to shaping a better national image. This paper analyzes the situation of China's image in Myanmar's media in terms of othering and self-molding, and provides feasible strategies for the foreign communication of China's story empowered by digital technology, so as to better enhance China's national image.
Peer Review Status:
Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： 随着媒介技术迭代升级，新闻媒体的信息传播方式、人类获取信息的途径等都呈现出场景化趋势。2016 年淘宝电商正式推出直播购物，开启了直播带货这一新型电商消费模式，2021 年淘宝直播 APP 正式更新为“点淘 APP”，迈入直播带货新时代。直播带货是极具看点和有典型代表意义的一种场景化营销模式。本文拟从场景视域出发，探究直播带货过程中的情感互动机制，及其对于消费者购买行为的影响，并对其中所存在的问题进行反思，为点淘 APP 的未来发展提出应对策略。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： 新媒体时代背景下，公众更加崇尚个性化的创作表达，各大平台上风格迥异的内容账号犹如雨后春笋般涌现。然而，具备人格化IP属性的创作账号却仍占少数。本文将以B站up主“罗翔说刑法”为例，在梳理国内外研究现状的基础上，围绕IP的定义与特质、人格化IP打造方法论、及其商业化可能性等方面进行剖析，从而进一步直观、清晰的理解人格化IP的商业化策略，并针对人格化IP的商业化可能性提出相应见解。
Peer Review Status:Awaiting Review
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