Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] Aimed at the relatively weak competitiveness, as well as the inability to meet the needs of economic and social development under technology evolution, it is necessary for the library and information science and archives management discipline to carry out branding process. The development of discipline as well as its internal cohesion can be promoted by the branding process, where its position will be identified, its advantages and values will be dug out, and its popularity and attractiveness will be increased. [Method/process] Based on the theory of brand management, this paper discussed the value and significance of branding process to the development of library and information science and archives management discipline. Additionally, this paper proposed a brand framework of the discipline to deal with its development problems. [Result/conclusion] The proposed framework summarizes and refines the core elements, main participants, and major breakthroughs of discipline branding, so as to provide a reference for the development of the library and information science and archives management discipline.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] In view of the differences between China and western developed countries in social system, social culture, economic development level, etc., this paper compares the different characteristics of the special services of public libraries in China and abroad, and provides reference for the development of the special services of public libraries in China.[Method/process] Based on the investigation of the status of the special services of public libraries in China and abroad, this paper respectively identified the main types of special services of Chinese and foreign public libraries through cluster analysis and conducted comparative analysis to reveal the commonalities and differences.[Result/conclusion] Comparing the characteristics of the special services of Chinese and foreign public libraries, this paper finds that the academic content of the special service of Chinese public libraries need to be improved, and the training of library professionals needs to be strengthened, and further attention needs to be paid to the interaction between libraries and their users in service process, so as to improve the attraction and influence of the special services of the public library.
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