Construction of User Portrait Model of Social Media Burnout from the Perspective of Causal Factor Association

Subjects: Library Science，Information Science >> Library Science submitted time 2023-07-26 Cooperative journals: 《图书情报工作》

Zhang Yanfeng Peng Lihui Hong Chuang Liu Jincheng Gao Kai

Abstract： [Purpose/significance] The paper explored the causes and results of social media fatigue and analyzed the interaction between the elements, aiming to expand the theoretical research scope of user information behavior, and provide guidance for enterprises to understand the development trend of user social media fatigue.[Method/process] Based on the information ecology theory, the paper extracted the social media user portrait labels from the four dimensions of information ecology, including information person, information, information environment and information technology. Then the paper extracted the user portrait emotional and behavioral labels from the user's psychological and behavioral performance, and constructed the social media fatigue user portrait model.[Result/conclusion] Through the typical social phenomena of negative use and emotional change of social media users, the integration analysis and relationship conciseness of user portrait labels prove that the model of user portrait of social media fatigue in this study is consistent with the S-S-O theoretical framework, and theoretical expansion and application research are carried out according to the actual situation.

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