Subjects: Library Science，Information Science >> Library Science submitted time 2022-09-04
Abstract：
Purpose/Significance This paper takes we-media content production as the research scenario to explore the influence of college students' we-media content production experience on their social capital, as well as the factors that affect the more effective conversion of content production into personal social capital. Method/Process This study observed the accounts of 16 college students who have experience in the production of we-media content for one month, and conducted in-depth interviews. Result/Conclusion the core findings are as follows :(1) college students' we-media content production experience can improve the universality, heterogeneity and reciprocity of interpersonal communication, so as to effectively improve the quality of their personal social capital; (2) With the motivation of digital obligation, the professional, timeliness and usefulness of the production content are easier to enhance the high quality of interpersonal communication; (3) Content quality will affect social trust in interpersonal communication.
Peer Review Status:
Awaiting Review
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