分类: 管理学 >> 管理学其他学科 提交时间: 2022-11-24 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》
摘要: According to the 48th China Internet Network Information Center (CNNIC), there are currently 1.011 billion Internet users in China, and the Internet penetration rate is 71.6%. The development of the industry and the life of the public are closely related to the Internet. In 2021, which is called the first year of the Metaverse, all industries in China are actively preparing for the integration into the Metaverse, and Metaverse integration has become a windfall for the development of various industries. Compared with the first year of the Metaverse, as early as 2017, Chinese e-commerce industry integrated the cultural industry to form a T2O business model, and used AR technology and VR panoramic technology to make initial exploration into the Metaverse field. This paper compares specific cases and explores the economic development path of the TV + e-commerce business model under the Metaverse perspective.