分类: 管理学 >> 管理学其他学科 提交时间: 2022-11-22 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》
摘要: During the epidemic, restrictions on outdoor activities have reduced the effect of condensing cultural identity of traditional sports competitions. The large-scale transfer of young people to the Internet has made us see the strong ability of e-sports to generate cultural identity effects in the new era. From the perspective of identity theory, this paper explores the formation process of e-sports cultural identity among youth groups. Through survey research and in-depth interviews, the deep motivation behind the change of young people's ideological, emotional characteristics and cultural identity is analyzed. The study found that in the process of transmitting symbols to the group through ritual communication, the group members completed the cognition and construction of the group identity, and generated and maintained the group identity.