分类: 管理学 >> 管理学其他学科 提交时间: 2022-11-21 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》
摘要: From the perspective of embodied communication, this study studies virtual idols in the post-epidemic era. we analyze the reasons for the prevalence of Asoul animation virtual idols, as well as the role and impact of computer technology on virtual idols. The study found that the audience's own loneliness and virtual device practice play an important role in the process of accepting virtual idols; But marketing methods will not promote the development of the virtual idol industry; Virtual idols' own behavior and various environmental factors will also Influence the emotional perception of fans and promote the self-identity of virtual idol fans. This research contributes to the development of the virtual idol industry, and also provides a new way of thinking for further understanding of embodied communication.