Subjects: Library Science，Information Science >> Library Science submitted time 2023-07-26 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] This paper aims to provide suggestions for the future development of digital reading promotion in libraries, on the basis of investigating the development of digital reading promotion in domestic libraries.[Method/process] Taking the main public libraries and academic libraries in China as the research objects, and taking their websites, WeChat accounts and Weibo accounts as data sources, this paper investigates the current situation of digital reading promotion in libraries by means of network survey and literature survey.[Result/conclusion] The digital reading promotion in libraries in our country develops rapidly. The present models of digital reading promotion include activities, publications, interpersonal communication, advertisements, courses, navigation and recommendation. However, the development is not balanced. Activities and recommendation are the main models. There is still much room for the development of digital reading promotion in libraries.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] This paper summarizes and analyzes the measures of online reading service in China during the period of national prevention of COVID-19, and provides reference for improving online reading service in China.[Method/process] Online reading services of publishing houses, libraries and other reading service institutions were tracked online on the platform of WeChat, Weibo and websites, etc. and its performance was summarized and analyzed.[Result/conclusion] At present, all kinds of reading service institutions have shifted their service focus to online services in an emergency. According to the diverse reading needs of all kinds of readers, they have increased system support, published epidemic prevention publications in an emergency, and expanded the dissemination of online high-quality books. They have generally performed well, but some problems have also been exposed. We need to change the pressure into the power to further improve the online reading service system and improve the comprehensive reading service ability.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] To remedy the lack of customized design of promotional message, this paper proposed a new idea based on content marketing theory to improve the effectiveness of digital reading promotion and stimulate people’s deep digital reading behavior. [Method/process] Focusing on the perspective of promotional message, this paper constructed a content marketing mechanism about deep digital reading promotion by adopting the content marketing theory and combining with the definition and characteristics of deep digital reading promotion. [Result/conclusion] The characteristics of deep digital reading promotion based on content marketing are mainly reflected in the design, creation and dissemination of promotional message. At the same time, the six elements of target users, promotion objects, promotion subjects, promotion channels, promotion strategies and promotion evaluations are reshaped. Specifically,with the promotional message as the link, the strong connection between the target users and the promotion objects is realized through valuable content, and supported by promotion channels and promotion strategies.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] This paper defines the concept of smart reading service, sorts out the relevant researches in recent 3 years in China, and provides reference for the research and development in this field.[Method/process] The relevant researches in China since 2017 were searched through CNKI, relevant research literature was combed, research hotspot was analyzed, analysis framework of smart reading service was summarized, and future research was prospected.[Result/conclusion] Since 2017, the domestic researches of smart reading service mainly include smart reading service system and platform, users, service content and strategy, service evaluation, service management, etc. Smart reading service content and strategy, users are two hot research directions, and big data and artificial intelligence technology, virtual reality technology are the hot research topics. Smart reading service will be a research hotspot in the future, and technology and users will be the focus of future research.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] The purpose of this paper is to investigate and analyze the current status of foreign research on reading services in the information technology environment in recent three years and provide reference for the research and development of this field in China.[Method/process] In this paper, the relevant research results of foreign countries since 2017 have been retrieved and relevant research literature has been analyzed on the WoS platform. This paper summarized the related research results from the research themes and research methods, and extracted the advantages and characteristics of foreign research, finally formed the enlightenment for domestic related research.[Result/conclusion] The distribution of the existing information technology in the literature shows that the research on digital and mobile reading services is still a hot research direction abroad. In terms of users, the most relevant researches are conducted on students in K12 education stage. From the perspective of research topics, the number of researches on user behavior is the largest. In terms of research methods, the combination of foreign research preference experiment method with one or more of the questionnaire method, interview method and observation method. The research methods are suitable for the corresponding research problems. In the future, domestic research needs to pay continuous attention to the new generation of information technology and its application, continue to deepen the research on user behavior, and reasonably select the corresponding research methods according to the research problems.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] The readiness of government data opening is the perfection of the preparation for providing higher value data to the society, which is the foundation and support of open data. Based on the analysis of the influencing factors of local governments’ data openness readiness, this paper proposes the path to promote the sustainable practice of data openness. [Method/process] Using qualitative comparative analysis method (QCA), the data openness readiness policies of 13 provincial governments are taken as the research samples. This paper analyzes the "combined effect" and "interactive relationship" of various factors affecting the readiness of government data opening. [Result/conclusion] The study found that security assurance is an indispensable prerequisite for high readiness for government data openness. The four elements of data management, data utilization, departmental responsibilities, and security assurance must be available at the same time. Text effectiveness and leadership public support are used in the form of auxiliary conditions combined with data management, data utilization, security assurance, and departmental responsibilities.
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