Subjects: Digital Publishing >> Internet Journals submitted time 2024-01-26
Abstract： Purposes The short videos of scientific and technical journal papers on China's commonly used video media platforms are evaluated to provide reference for improving the quality of academic short videos and promoting scientific and technical journal papers for short video dissemination. Methods On the basis of using the questionnaire survey method to understand the audience's viewing habits and preferences for short videos of sci-tech journal articles, combined with the dissemination requirements of sci-tech journal articles and the characteristics of short videos, constructed the short video evaluation indexs model of scientific and technological journal articles, and used the analytic hierarchy process to assign weights and a video evaluation model for sci-tech journal articles is constructed to comprehensively evaluate short videos of sci-tech journal papers. Findings The short video evaluation system for sci-tech periodical papers includes four levels: content production, overall effect, video elements, and communication channels, corresponding to 17 evaluation indexes, which label, color, title, ending and so on, video title, soundtrack, color, cover, commentary, and other indicators are the main factors affecting the viewing of video of scientific journal papers. The scores of the four video production comprehensive modes from high to low are as follows: article narration(3.96), animation(3.42), experiment sharing(3.16), and author self-narration(3.00). Conclusions The article narration mode is currently the mode with the highest average score in the comprehensive evaluation of short videos of sci-tech journal papers,which relatively simple to produce and has complete video elements. This mode worthy of being adopted by journals in the process of dissemination practice. Although animation short videos are difficult to produce and are selective for the content of the paper, they have a good viewing impression and dissemination effect, and are worth trying for sci-tech journals with suitable content. It is proposed to learn from the short video cases of excellent knowledge, clarify the content advantages, improve the communication matrix and improve the awareness of new media communication of relevant personnel to promote the video dissemination of sci-tech journal papers.
Subjects: Digital Publishing >> New Media submitted time 2023-10-08 Cooperative journals: 《中国传媒科技》
Abstract：【目的】以“媒介进化”作为理论视角，探讨AIGC如何为主流媒体提升传播影响力赋能，从而助力中国式现代化的整体进程。【方法】采用理性思辨和案例论证的方法，对AIGC的媒介先进性进行分析，并揭示其在帮助主流媒体发展时具有的优势，以及带来的不确定性风险。【结果】AIGC的媒介先进性体现在构建“类人化”人机互动模式、提升海量知识的信息生产能力和满足用户的情感需求等三个方面。对于主流媒体而言，利用AIGC进行新闻生产可以有效降低生产成本、提升“跨模态”信息转化效率、提高用户黏性和减少跨文化传播阻碍。但是，AIGC也会导致新闻的真实性受损，并诱发知识产权纠纷和消解新闻客观性等潜在风险。【结论】AIGC对主流媒体的传播影响力提升发挥了“双刃剑”作用，需在充分认识其媒介先进性的前提下，对可能诱发的风险问题保持清醒认知，进而才能更好地推动主流媒体服务于中国式现代化建设。
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