Subjects: Management Science >> Other Disciplines of Management Science submitted time 2022-11-22 Cooperative journals: 《2022年第三届传播、创新和经济管理国际研讨会》
Abstract： From the perspective of emotional communication, this study studies the emergence of online live sleeping programs in the post-epidemic era, analyzes the psychological mechanism of online users accepting live sleeping programs, and preliminarily discusses how slow live sleeping programs affect audience emotions and what factors affect emotional transmission.The study found that Internet users' own feelings of stress and loneliness play an important role in their acceptance of live sleeping programs; Feelings of stress and loneliness also affected users' attitudes towards live sleeping programs; anchor's own behavior and various environmental factors affect the audience's emotional perception, and directly affect the audience's body which complete the emotional transmission.
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