Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Artificial intelligence is developing rapidly, and the publishing industry is actively integrating new technologies under the guidance of "Four Dimension Media", and AI speech technology (TTS, ASR) is the earliest and most widely used AI direction. In this paper, we research the strategy of publishing houses to develop audiobook business based on AI speech technology under the theoretical framework of "CHESS Strategy", firstly, we explain the necessity of developing AI audiobook in the publishing industry with the theory of "Media Affordance Theory". We then analyze the dilemmas faced by publishers participating in the AI audiobook industry in six dimensions: technology, policy, market, manpower, management, and capital, and finally propose suggestions and prospects for publishers to develop the AI audiobook business.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the gradual improvement of economic level, camping as the representative of the surrounding tourism from the minority to the public. The rise of camping plays an important role in promoting economic development and improving the benign symbiosis between man and nature. At the same time, as the "mouthpiece" of the Party and the people, the news media should play a better role in environmental communication by insisting on positive publicity, guiding public opinion and expressing environmental justice demands.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The development trend of globalization is imperative, and this trend has also been extended to the academic field. The scientific globalization perspective and the concept of knowledge sharing are frequently mentioned, and OA publishing has become a topic center that cannot be ignored in the academic world. At present, China's academic publishing industry is still in the preliminary stage of confusion and stagnation in the international OA trend. When the current global open access trend is gradually at the forefront, domestic academic institutions should also pay attention to the trend of international academic publishing. Timely absorb and learn from relevant business experience in journal management and publishing operations, so as to maintain the dynamic balance within the academic publishing industry, build a high-quality scientific research system and paper publishing mechanism, and achieve benign and sustainable development through continuous optimization At the same time, it can lower the threshold for obtaining academic papers and scientific research results, promote the indiscriminate sharing and dissemination of academic resources, and make knowledge open from closed to open, thereby effectively promoting the formation of a scientific community from a global perspective.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: For a long time, the strong development of visual symbols has limited the development of auditory culture, and people pursue the strong sensory stimulation of vision under the attention economy. However, with the development of mobile communication technology, audio media is reborn. Chinese podcast is a new force that cannot be ignored in the new sound media. Chinese podcasts have their own mobility and accompanimence, and the sound of podcasts can bring users psychological, emotional and physical companionship.以上翻译结果来自有道神经网络翻译(YNMT)· 通用场景
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The advent of the social reading era has led to the addition of social functions to mobile reading software, among which WeChat Reading App has been spreading rapidly among users with its social relationship network created by the social chain of WeChat friends and has had a great impact. In this study, based on in-depth interviews with 10 WeChat Reading App users, the social attributes of WeChat Reading App are analyzed in three aspects: self-presentation in personal homepage, "companionship" in the reading process, and interactive sharing under the intertwining of acquaintance and stranger social networks, based on the theoretical framework of five elements of user experience. The social attributes of WeChat Reading App are analyzed and conclusions are drawn. The study further explores the significance of the combination of reading and socialization for users in the era of social reading.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of information communication technology, the connection between network users is gradually close, and the social structure has developed from "panoramic prison" to "shared view prison" under the onlooker structure. Users are facing unprecedented pressure in network socializing. At the same time, social platforms continue to roll out new features to empower users. Under the combined effects of others' supervision, technology empowerment and social capital, the social interaction behaviors of Internet users show a tendency of alienation. On the basis of the elaboration of the network users' social alienation behavior, this paper explores the causes of the users' social alienation on the network, and analyzes the impact of the alienated social behavior. On this basis, it proposes the improvement measures for the network users' alienated social behavior, hoping to improve the network social environment to a certain extent.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 习近平总书记在二十大报告中对我国文化软实力提出了进一步要求,要推进文化自信自强,铸就社会主义文化新辉煌。在全球化发展的背景下,5G 与云计算、大数据、人工智能等技术的深度融合将人与万物连接。目前,出版行业作为传播最有效的方式之一,呈现出数字化发展趋势,促进数字出版在海外市场的传播是建设社会主义文化强国的必经之路。基于数字出版的特点,以内容生产数字化、管理过程数字化、产品形态数字化、传播渠道网络化作为出发点,对当今我国数字出版“走出去”的现状、机遇与挑战、发展路径进行了探析。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The well-known cultural brand Unread was founded in June 2014. As a new brand growing up in the era of new media, Unread attaches great importance to the application of we-media platforms such as the Wechat Official Account and the Little Red Book. Its book marketing we-media account has also achieved great competitive advantages among a bunch of similar accounts. Bases on recent articles published by "Unread" wechat public account, this essay further explore the merits and demerits of the account's content and marketing through content analysis. Meanwhile, this essay starts from the� and further explores the merits and demerits of the account's content and marketing on the basis of content analysis. And with the framework of 4I theory of network marketing, this essay put forward some optimization suggestions for Unread's future operation and development.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: At the 20th National Congress of the Communist Party of China (CPC), it was proposed to comprehensively promote the rural revitalization strategy, which is a national strategy. As the "last mile" connecting the masses, county-level financial media centers play an important role in conveying national policies and guidelines and closely connecting the masses, and have unique advantages as grassroots main positions for Party and national propaganda. The county-level financial media play an important role in both the publicity work of COVID-19 prevention and control and the provision of online services needed by the grassroots people in this process.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: China Rap and Singing Summit Duel is a home-made hip-hop music reality show talent show in China in 2022. Once launched, it has become a phenomenal and popular reality show from then to now. Nowadays, the phenomenon of homogenization is very serious, and its emergence has created a refreshing experience for music reality shows. Behind this reality show, there are characteristics of postmodernism. It also reintroduced hip-hop music to the public, changing the audience's views on traditional music reality shows, changing old prejudices, and creating a form of expression that perfectly integrates advertising and reality shows.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Reality show is a variety show that integrates various art forms with TV and Internet as the main carrier. The rapid development of the Internet has promoted the generation and use of all kinds of social media, promoted the continuous transformation of the types and marketing methods of variety shows, and the marketing strategies have more directions.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the background of continuous iteration of new media technology, the status of the main fans continue to improve, there are different types of fans. The clay figurine powder endows male artists with feminine temperament and imagines them as female images, thus obtaining the pleasure of star-chasing. With the opening and changing of social gender culture and the heated discussion of gender issues, the image of male artists is gradually out of the circle, clay figurines from the corner to the stage, competing for the right to speak in the center of the circle. The behavior of clay sculpture seems to reverse the traditional staring status, but it does not change the one-way power structure. Instead, it is trapped by commercial capital, unable to escape from the traditional gender structure, and solidifies the stereotype of gender cognition.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Youth subculture has always been a category that can not be ignored in sociological research, but the research of youth subculture has not formed a rigorous system in academic research, because the youth subculture is always in constant development and change. This paper takes "carton dog" as the research object, and finds that the reasons for the rise of this social phenomenon lie in the integrated information system scene, the spiritual needs of the youth group, the psychology of mimicry pet attachment and the empathy of the fans. At the same time, this paper puts forward a new representation of contemporary youth subculture, which has a certain significance for the study of youth subculture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Internet fanfiction is a kind of online literature created and read by fans, mainly teenagers. LOFTER is one of the major platforms for fanfiction in China. Based on the Uses and Gratifications Theory, this paper uses in-depth interviews and other methods to understand the motivation, attitude and behavior of� fanfiction users in using the LOFTER platform. It also tries to analyze the functional characteristics of the platform from the perspective of users, and then reflects on the utilization relationship between LOFTER and� fanfiction users. It is found that the platform mainly meets the information needs, self-realization needs, tool utilization needs and emotional communication needs of fanfiction users. However, the platform is also facing the specter of losing users due to issues such as censorship.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Jenkins's "Fusion Culture" mentioned the concept of "emotional economy": "It attempts to understand the emotional basis of consumer decision-making as a driving force for viewing and purchasing decisions." It believes that emotional economy is a new configuration of marketing theory In the post television era, the concept of television is no longer a medium or a means of communication. With the development of full media integration, programs carried on television have more channels for communication and interaction with the audience. [2] The post TV era of full media integration and fragmented communication has made campaign reality shows pay more attention to interactive participation with the audience. During the interactive participation process between the program and the audience, it is possible to effectively grasp the emotions of the target audience, use characteristic program content to carry out emotional communication based on the emotional characteristics of the audience, convey the core values of the program to the audience, thereby allowing the audience to identify, and ultimately achieve the goal of the audience consuming the values promoted by the program. From the perspective of emotional economy, this article observes how advertisers and live campaign programs interact with audiences in the post television era, and how they communicate program values to audiences and promote advertising products.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: This paper takes the "Lemonhead" video series of Station B as the research object, and based on the interactive ritual chain theory of Collins, analyzes the interactive ritual of young people's participation in the self-deprecation culture, and explores the communication characteristics of youth self-deprecation culture in social media, the performance of group interaction and its influence.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 2020 年新冠疫情爆发后,全国经济进入到更深的数字化时代,社区团购的兴起不仅避免购买生活物品的人员聚集,而且用更低的价格获取了人民的欢心。自 2020 年起,美团、滴滴、拼多多等互联网公司相继加入社区团购的行业,期望通过社区团购在生鲜电商领域大施拳脚,社区团购成为了众多互联网公司在生鲜电商领域的重要战略部署。社区团购如何深耕下沉市场,促进国家经济发展,本文从下沉市场的竞争优势、当前下沉市场的冷链电商发展状况、存在问题等方面,对未来发展的多个维度提出建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 社交网络上,人们经常因兴趣相同或观念一致而结成圈子,这样的圈层传播与现实生活中的社会交往、人际关系、组织运作方面上有很多的不同。这样的圈子里面每个人的地位都是平等的,用户可以在去中心化的豆瓣小组中自由发言,圈层中的交流跨越了时空界限。在赛博空间中,用户更容易表达出平时生活中不易展露的一面,结识到与自己观念一致的朋友。因此,豆瓣小组组中不少组员都对小组有着很强的归属感,彼此直接有着特定的称谓。本文将针对这一现象,探讨研究在豆瓣小组中,有哪些因素会影响到用户对于小组的归属感。本文将采用网络参与式观察法和问卷调查法,主要是在豆瓣流量较大的小组内发表问卷,收集材料,整理豆瓣小组成员对于进组门槛和小组归属感的看法,整理成相关表格进行研究。 豆瓣小组的进组主要分为两种,一种是有门槛,一种是没有门槛,在有门槛的进组方式中,又细分为看组规答题、才艺展示、和用户邀请等方式,这一过程也是对组员进行筛选。经过筛选才能进的小组,在小组认同的感受上,要强于无门槛的小组。但这个门槛究竟需要如何设置,才能更好的满足用户对小组成员筛选的需求,得出结论。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, especially during the annual National Day prime time period, all kinds of film and television dramas with major revolutionary historical themes and realistic themes that highlight the national spirit and respond to the concerns of the times will be disseminated through radio, television, cinemas and other channels in the era of traditional media. This kind of film and television works are an important way to publicize the core values of socialism, enhance national pride, and enhance cultural self-confidence, especially in the era of new media with fairly developed network technology, teenagers who are the main information producers and disseminators can use the network to receive the main theme of the work information disseminated by mainstream media, and they can also use fairly developed new media tools to publish their own content on the new media platform dominated by station B, and this way of communication, It is undoubtedly an effective way to break the barriers of mainstream media platforms and new media platforms, promote the secondary dissemination of information in the context of giving the audience more initiative, and more vigorously promote the main theme culture to maximize the communication effect.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the context of building a national health era, how to carry out health science popularization for the people is becoming more and more important. The mass production and dissemination of health short videos has given health communication a new direction, which is of great significance to the development of China's health communication and the construction of a healthy China. This paper will take the short video of medical science popularization on the Douyin platform as the research object, study its characteristics in production and communication, find the existing problems of communication on the Douyin platform, and propose a solution to the standardized health short video according to the current situation.
Peer Review Status:Awaiting Review