分类: 工程与技术科学 >> 工程与技术科学其他学科 提交时间: 2023-01-03 合作期刊: 《2022年第三届艺术设计、传播与工程科学研讨会》
摘要: To optimize the cultural experience of users in using digital creative products of intangible cultural heritage and enhance the promotion of intangible cultural heritage projects, this paper proposes a corresponding product design method based on the Flow theory. Taking the factors of the Flow theory as the starting point, this paper combines the user experience process corresponding to the use scenario of NRM digital creative products, from which the the Flow journey diagram of general users in the NRM experience is summarized and optimized, and the specific design solution process is constructed in this way. This paper introduces the Flow theory to NRM. And this paper introduces the Flow theory into the design and application of digital creative products of intangible cultural heritage, to improve the immersion experience of existing digital creative products of intangible cultural heritage, enhance the bond between users and intangible cultural heritage, and also provide theoretical and practical references for the preservation and innovative transformation of intangible cultural heritage.
分类: 管理学 >> 管理学其他学科 提交时间: 2022-11-24 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》
摘要: Taking Zhuang brocade, the traditional national cultural and artistic treasure of Guangxi Zhuang Autonomous Region, as the starting point, this paper analyzes Guilin's rich tourism resources, condenses and extracts the unique appearance characteristics of its famous scenic spots, transforms them into abstract expression symbols and patterns, and combines them with Zhuang brocade art to make cultural and creative products that conform to the aesthetics of the times. With the travel of people all over the world, they spread to all parts of the world, Promote the common development of traditional Zhuang brocade culture and Guilin tourism culture economy in the new era.