Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, dubbing industry has gradually changed from being a behind-the-scenes contributor to being a famous representative. dubbing exists and contains culture in various forms of IP works.This paper will discuss the special charm provided by dubbing for the successful characterization of IP works and how to develop it effectively of the characteristics in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Jenkins's "Fusion Culture" mentioned the concept of "emotional economy": "It attempts to understand the emotional basis of consumer decision-making as a driving force for viewing and purchasing decisions." It believes that emotional economy is a new configuration of marketing theory In the post television era, the concept of television is no longer a medium or a means of communication. With the development of full media integration, programs carried on television have more channels for communication and interaction with the audience. [2] The post TV era of full media integration and fragmented communication has made campaign reality shows pay more attention to interactive participation with the audience. During the interactive participation process between the program and the audience, it is possible to effectively grasp the emotions of the target audience, use characteristic program content to carry out emotional communication based on the emotional characteristics of the audience, convey the core values of the program to the audience, thereby allowing the audience to identify, and ultimately achieve the goal of the audience consuming the values promoted by the program. From the perspective of emotional economy, this article observes how advertisers and live campaign programs interact with audiences in the post television era, and how they communicate program values to audiences and promote advertising products.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The well-known cultural brand Unread was founded in June 2014. As a new brand growing up in the era of new media, Unread attaches great importance to the application of we-media platforms such as the Wechat Official Account and the Little Red Book. Its book marketing we-media account has also achieved great competitive advantages among a bunch of similar accounts. Bases on recent articles published by "Unread" wechat public account, this essay further explore the merits and demerits of the account's content and marketing through content analysis. Meanwhile, this essay starts from the� and further explores the merits and demerits of the account's content and marketing on the basis of content analysis. And with the framework of 4I theory of network marketing, this essay put forward some optimization suggestions for Unread's future operation and development.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: As an indispensable part of a country's cultural strategic industry, video game industry is of great importance to cultural diplomacy. At a time when games are regarded as the ninth art, combined with its special status as a cultural industry, the study of games includes many aspects such as its form, medium, participants, etc. , its own national, cultural and commodity nature determines that it has a huge advantage in the dissemination of ideas and values, social life-style and mass culture, and so on, is an important force in the construction of national image. In recent years, our country has made certain achievement in this respect, but at the same time there are also difficulties and problems. Therefore, this article has made the discussion to the domestic electronic game's external dissemination development question, this paper puts forward the strategy of strengthening the external communication influence of games to support the construction of “Credible, lovable and respectable” national image.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Artificial intelligence is developing rapidly, and the publishing industry is actively integrating new technologies under the guidance of "Four Dimension Media", and AI speech technology (TTS, ASR) is the earliest and most widely used AI direction. In this paper, we research the strategy of publishing houses to develop audiobook business based on AI speech technology under the theoretical framework of "CHESS Strategy", firstly, we explain the necessity of developing AI audiobook in the publishing industry with the theory of "Media Affordance Theory". We then analyze the dilemmas faced by publishers participating in the AI audiobook industry in six dimensions: technology, policy, market, manpower, management, and capital, and finally propose suggestions and prospects for publishers to develop the AI audiobook business.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: At the 20th National Congress of the Communist Party of China (CPC), it was proposed to comprehensively promote the rural revitalization strategy, which is a national strategy. As the "last mile" connecting the masses, county-level financial media centers play an important role in conveying national policies and guidelines and closely connecting the masses, and have unique advantages as grassroots main positions for Party and national propaganda. The county-level financial media play an important role in both the publicity work of COVID-19 prevention and control and the provision of online services needed by the grassroots people in this process.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of information communication technology, the connection between network users is gradually close, and the social structure has developed from "panoramic prison" to "shared view prison" under the onlooker structure. Users are facing unprecedented pressure in network socializing. At the same time, social platforms continue to roll out new features to empower users. Under the combined effects of others' supervision, technology empowerment and social capital, the social interaction behaviors of Internet users show a tendency of alienation. On the basis of the elaboration of the network users' social alienation behavior, this paper explores the causes of the users' social alienation on the network, and analyzes the impact of the alienated social behavior. On this basis, it proposes the improvement measures for the network users' alienated social behavior, hoping to improve the network social environment to a certain extent.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The collective crawling movement of college students is essentially the process of spreading the Internet fandom from online to offline. The study takes this process as the framework to analyze the role of individual psychological mechanisms behind this phenomenon, so as to further explore new forms and directions for the future development of youth subculture and provide new perspectives for the study of physical and behavioral communication. The study concludes that the crawling movement of college students is an external metaphor for fighting against the "meaningless" state of life with "disorder", which is a physical expression and realization of self-meaning by college students based on their own spiritual difficulties.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, especially during the annual National Day prime time period, all kinds of film and television dramas with major revolutionary historical themes and realistic themes that highlight the national spirit and respond to the concerns of the times will be disseminated through radio, television, cinemas and other channels in the era of traditional media. This kind of film and television works are an important way to publicize the core values of socialism, enhance national pride, and enhance cultural self-confidence, especially in the era of new media with fairly developed network technology, teenagers who are the main information producers and disseminators can use the network to receive the main theme of the work information disseminated by mainstream media, and they can also use fairly developed new media tools to publish their own content on the new media platform dominated by station B, and this way of communication, It is undoubtedly an effective way to break the barriers of mainstream media platforms and new media platforms, promote the secondary dissemination of information in the context of giving the audience more initiative, and more vigorously promote the main theme culture to maximize the communication effect.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 播客产业在两千年初的美国已经出现,传入国内进入相当长时间的冷却期,直至 2020 年随 App 小宇宙播客的创立重新回归公众视野,同年也被称为播客元年。随着年轻人的生活节奏逐渐加快,相应的娱乐需求也会增加,在这样的背景下小宇宙并没有在产品设计中将社交互动或者栏目活动等娱乐性功能建设摆到突出位置。本次论文将结合听觉文化和当下背景对小宇宙 APP 的娱乐性功能建设进行探究。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 随着去中心化移动网络的发展,置身网络传播节点之上的个体能量正被无限放大,使得个体得以借助优质内容实现流量积累,进而形成个人 IP。个人 IP 依托其与目标群体相配适的文化属性与语言体系汇集用户,并通过故事化表达、尊重与驯服、同情与同理心等劝服传播手段输出观点,影响粉丝决策,并借助流量变现。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of Internet technology and the increase in the number of netizens, book distribution is no longer limited to traditional offline channels
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Youth subculture has always been a category that can not be ignored in sociological research, but the research of youth subculture has not formed a rigorous system in academic research, because the youth subculture is always in constant development and change. This paper takes "carton dog" as the research object, and finds that the reasons for the rise of this social phenomenon lie in the integrated information system scene, the spiritual needs of the youth group, the psychology of mimicry pet attachment and the empathy of the fans. At the same time, this paper puts forward a new representation of contemporary youth subculture, which has a certain significance for the study of youth subculture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: This paper uses Riesman's "thematic analysis" method of narrative analysis to summarize the characteristics of Northeast Chinese body narratives overseas and analyze the discourse strategies of Northeast Asian regional culture in international communication, in order to explore the multidimensional image of China constructed by Northeast Asian regional culture and provide a new perspective for China's Northeast Asian cultural creation and communication practice. The paper also analyzes the discursive strategies of Northeast Asian regional culture in international communication.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The combination and promotion of digital reading and social platforms have led to the flourishing of social reading. While most existing studies focus on the development mode of social reading, user habits and the analysis of reading platforms, this study explores the significance of the construction of personality IP for social reading. We analyze the dialogue consciousness embodied in the construction of his personality IP, the construction of a common symbolic memory, and the focus on the interaction and fun of expression. The construction of the "novelist" personality IP is conducive to enhancing users' reading pleasure, establishing a core group of "novelists" as an interesting network and prying into the phenomenon of fragmented reading. At the same time, this paper also explores the problems of "novelists" in the construction of personality IP.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In 2020, the COVID-19 broke out, and this major public health emergency seriously threatened human health. At the same time, society has become increasingly aware of life and health, and the demand for health information dissemination is also increasing. Health communication research has become a new research upsurge. However, while the dissemination of health information has brought knowledge popularization to the public, there have also emerged issues in terms of subject, content, and form. Therefore, in the post epidemic era, how to better promote healthy transmission is a problem that we have to consider.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the context of building a national health era, how to carry out health science popularization for the people is becoming more and more important. The mass production and dissemination of health short videos has given health communication a new direction, which is of great significance to the development of China's health communication and the construction of a healthy China. This paper will take the short video of medical science popularization on the Douyin platform as the research object, study its characteristics in production and communication, find the existing problems of communication on the Douyin platform, and propose a solution to the standardized health short video according to the current situation.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract:听觉回归背景下,播客这一小众化的媒介形态也迎来发展机遇,出版+播客成为出版业界新动向。文章分析了播客这一“以声为媒”内容形态的优势,出版业介入播客实践的原因及其未来发展策略,以期为出版业播客运营提供有益思考和建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The progress of the Internet has enriched the development of fan culture, and the production methods and types of fan texts have become more diversified. Starting from various major online variety shows in China, this article discusses the positive significance of fans in the text production process of star chasing and promotional variety shows, and a series of issues arising therefrom, and proposes countermeasures to these issues, in order to promote the normal operation of domestic online variety shows and the healthy development of fan culture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The development trend of globalization is imperative, and this trend has also been extended to the academic field. The scientific globalization perspective and the concept of knowledge sharing are frequently mentioned, and OA publishing has become a topic center that cannot be ignored in the academic world. At present, China's academic publishing industry is still in the preliminary stage of confusion and stagnation in the international OA trend. When the current global open access trend is gradually at the forefront, domestic academic institutions should also pay attention to the trend of international academic publishing. Timely absorb and learn from relevant business experience in journal management and publishing operations, so as to maintain the dynamic balance within the academic publishing industry, build a high-quality scientific research system and paper publishing mechanism, and achieve benign and sustainable development through continuous optimization At the same time, it can lower the threshold for obtaining academic papers and scientific research results, promote the indiscriminate sharing and dissemination of academic resources, and make knowledge open from closed to open, thereby effectively promoting the formation of a scientific community from a global perspective.
Peer Review Status:Awaiting Review