Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, dubbing industry has gradually changed from being a behind-the-scenes contributor to being a famous representative. dubbing exists and contains culture in various forms of IP works.This paper will discuss the special charm provided by dubbing for the successful characterization of IP works and how to develop it effectively of the characteristics in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Jenkins's "Fusion Culture" mentioned the concept of "emotional economy": "It attempts to understand the emotional basis of consumer decision-making as a driving force for viewing and purchasing decisions." It believes that emotional economy is a new configuration of marketing theory In the post television era, the concept of television is no longer a medium or a means of communication. With the development of full media integration, programs carried on television have more channels for communication and interaction with the audience. [2] The post TV era of full media integration and fragmented communication has made campaign reality shows pay more attention to interactive participation with the audience. During the interactive participation process between the program and the audience, it is possible to effectively grasp the emotions of the target audience, use characteristic program content to carry out emotional communication based on the emotional characteristics of the audience, convey the core values of the program to the audience, thereby allowing the audience to identify, and ultimately achieve the goal of the audience consuming the values promoted by the program. From the perspective of emotional economy, this article observes how advertisers and live campaign programs interact with audiences in the post television era, and how they communicate program values to audiences and promote advertising products.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The well-known cultural brand Unread was founded in June 2014. As a new brand growing up in the era of new media, Unread attaches great importance to the application of we-media platforms such as the Wechat Official Account and the Little Red Book. Its book marketing we-media account has also achieved great competitive advantages among a bunch of similar accounts. Bases on recent articles published by "Unread" wechat public account, this essay further explore the merits and demerits of the account's content and marketing through content analysis. Meanwhile, this essay starts from the� and further explores the merits and demerits of the account's content and marketing on the basis of content analysis. And with the framework of 4I theory of network marketing, this essay put forward some optimization suggestions for Unread's future operation and development.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: As an indispensable part of a country's cultural strategic industry, video game industry is of great importance to cultural diplomacy. At a time when games are regarded as the ninth art, combined with its special status as a cultural industry, the study of games includes many aspects such as its form, medium, participants, etc. , its own national, cultural and commodity nature determines that it has a huge advantage in the dissemination of ideas and values, social life-style and mass culture, and so on, is an important force in the construction of national image. In recent years, our country has made certain achievement in this respect, but at the same time there are also difficulties and problems. Therefore, this article has made the discussion to the domestic electronic game's external dissemination development question, this paper puts forward the strategy of strengthening the external communication influence of games to support the construction of “Credible, lovable and respectable” national image.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Artificial intelligence is developing rapidly, and the publishing industry is actively integrating new technologies under the guidance of "Four Dimension Media", and AI speech technology (TTS, ASR) is the earliest and most widely used AI direction. In this paper, we research the strategy of publishing houses to develop audiobook business based on AI speech technology under the theoretical framework of "CHESS Strategy", firstly, we explain the necessity of developing AI audiobook in the publishing industry with the theory of "Media Affordance Theory". We then analyze the dilemmas faced by publishers participating in the AI audiobook industry in six dimensions: technology, policy, market, manpower, management, and capital, and finally propose suggestions and prospects for publishers to develop the AI audiobook business.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: At the 20th National Congress of the Communist Party of China (CPC), it was proposed to comprehensively promote the rural revitalization strategy, which is a national strategy. As the "last mile" connecting the masses, county-level financial media centers play an important role in conveying national policies and guidelines and closely connecting the masses, and have unique advantages as grassroots main positions for Party and national propaganda. The county-level financial media play an important role in both the publicity work of COVID-19 prevention and control and the provision of online services needed by the grassroots people in this process.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of information communication technology, the connection between network users is gradually close, and the social structure has developed from "panoramic prison" to "shared view prison" under the onlooker structure. Users are facing unprecedented pressure in network socializing. At the same time, social platforms continue to roll out new features to empower users. Under the combined effects of others' supervision, technology empowerment and social capital, the social interaction behaviors of Internet users show a tendency of alienation. On the basis of the elaboration of the network users' social alienation behavior, this paper explores the causes of the users' social alienation on the network, and analyzes the impact of the alienated social behavior. On this basis, it proposes the improvement measures for the network users' alienated social behavior, hoping to improve the network social environment to a certain extent.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The collective crawling movement of college students is essentially the process of spreading the Internet fandom from online to offline. The study takes this process as the framework to analyze the role of individual psychological mechanisms behind this phenomenon, so as to further explore new forms and directions for the future development of youth subculture and provide new perspectives for the study of physical and behavioral communication. The study concludes that the crawling movement of college students is an external metaphor for fighting against the "meaningless" state of life with "disorder", which is a physical expression and realization of self-meaning by college students based on their own spiritual difficulties.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, especially during the annual National Day prime time period, all kinds of film and television dramas with major revolutionary historical themes and realistic themes that highlight the national spirit and respond to the concerns of the times will be disseminated through radio, television, cinemas and other channels in the era of traditional media. This kind of film and television works are an important way to publicize the core values of socialism, enhance national pride, and enhance cultural self-confidence, especially in the era of new media with fairly developed network technology, teenagers who are the main information producers and disseminators can use the network to receive the main theme of the work information disseminated by mainstream media, and they can also use fairly developed new media tools to publish their own content on the new media platform dominated by station B, and this way of communication, It is undoubtedly an effective way to break the barriers of mainstream media platforms and new media platforms, promote the secondary dissemination of information in the context of giving the audience more initiative, and more vigorously promote the main theme culture to maximize the communication effect.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 播客产业在两千年初的美国已经出现,传入国内进入相当长时间的冷却期,直至 2020 年随 App 小宇宙播客的创立重新回归公众视野,同年也被称为播客元年。随着年轻人的生活节奏逐渐加快,相应的娱乐需求也会增加,在这样的背景下小宇宙并没有在产品设计中将社交互动或者栏目活动等娱乐性功能建设摆到突出位置。本次论文将结合听觉文化和当下背景对小宇宙 APP 的娱乐性功能建设进行探究。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 用户是汽车之家赖以生存的基础,以服务用户为中心,持续拓展年轻和下沉用户群体是汽车之家不断发展的动力。用户体验并不是指一件产品本身是如何工作的,用户体验指的是“产品如何与外界发生联系并发生作用”,也就是人们如何“接触”和“使用”它。本文将以汽车之家 APP 为例,探究其是否在五大层面满足了用户体验。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 随着去中心化移动网络的发展,置身网络传播节点之上的个体能量正被无限放大,使得个体得以借助优质内容实现流量积累,进而形成个人 IP。个人 IP 依托其与目标群体相配适的文化属性与语言体系汇集用户,并通过故事化表达、尊重与驯服、同情与同理心等劝服传播手段输出观点,影响粉丝决策,并借助流量变现。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 习近平总书记在二十大报告中对我国文化软实力提出了进一步要求,要推进文化自信自强,铸就社会主义文化新辉煌。在全球化发展的背景下,5G 与云计算、大数据、人工智能等技术的深度融合将人与万物连接。目前,出版行业作为传播最有效的方式之一,呈现出数字化发展趋势,促进数字出版在海外市场的传播是建设社会主义文化强国的必经之路。基于数字出版的特点,以内容生产数字化、管理过程数字化、产品形态数字化、传播渠道网络化作为出发点,对当今我国数字出版“走出去”的现状、机遇与挑战、发展路径进行了探析。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 文章在“产业融合理论”的基础上研究基于 AI 语音技术(TTS、ASR)的有声读物出版,梳理 AI 语音读物的“内容”“平台”“技术”三种产业模式,分析出版社参与 AI 语音读物产业面临的问题,最后提出对于出版社开展 AI 语音读物业务的建议与展望。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the background of continuous iteration of new media technology, the status of the main fans continue to improve, there are different types of fans. The clay figurine powder endows male artists with feminine temperament and imagines them as female images, thus obtaining the pleasure of star-chasing. With the opening and changing of social gender culture and the heated discussion of gender issues, the image of male artists is gradually out of the circle, clay figurines from the corner to the stage, competing for the right to speak in the center of the circle. The behavior of clay sculpture seems to reverse the traditional staring status, but it does not change the one-way power structure. Instead, it is trapped by commercial capital, unable to escape from the traditional gender structure, and solidifies the stereotype of gender cognition.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The emergence of the novel coronavirus outbreak has made the public realize that health is the primary issue that people should pay attention to, and it is particularly important to strengthen the popularization of health knowledge. In such an environment, popularizing medical and health science with the help of the most popular short videos plays a great role in improving public medical and health related knowledge and public health common sense. As the most popular video website for young people at present, Bilibili has a very high frequency of use. This platform is used to study the content production of high-quality health science bloggers in Bilibili , and put forward suggestions for improvement of this kind of videos, so that many health science bloggers can gain more traffic and attention and improve the public's cognition of health common sense.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of Internet technology and the increase in the number of netizens, book distribution is no longer limited to traditional offline channels
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: For a long time, the strong development of visual symbols has limited the development of auditory culture, and people pursue the strong sensory stimulation of vision under the attention economy. However, with the development of mobile communication technology, audio media is reborn. Chinese podcast is a new force that cannot be ignored in the new sound media. Chinese podcasts have their own mobility and accompanimence, and the sound of podcasts can bring users psychological, emotional and physical companionship.以上翻译结果来自有道神经网络翻译(YNMT)· 通用场景
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Youth subculture has always been a category that can not be ignored in sociological research, but the research of youth subculture has not formed a rigorous system in academic research, because the youth subculture is always in constant development and change. This paper takes "carton dog" as the research object, and finds that the reasons for the rise of this social phenomenon lie in the integrated information system scene, the spiritual needs of the youth group, the psychology of mimicry pet attachment and the empathy of the fans. At the same time, this paper puts forward a new representation of contemporary youth subculture, which has a certain significance for the study of youth subculture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Various buzzwords have constructed a unique online subcultural landscape, and online buzzwords represent not only a linguistic and cultural phenomenon, but also a social phenomenon reflecting the changes of the times and group psychology. This paper interprets the production and dissemination mechanism of online buzzwords from three theoretical perspectives: modal theory, interactive ritual chain and participatory culture, and metacommunication, and analyzes the reasons for the popularity of buzzwords from three levels: media technology, Internet users' psychology, and discourse function, in order to better understand and grasp the generation and dissemination rules of contemporary online buzzwords.
Peer Review Status:Awaiting Review