Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, especially during the annual National Day prime time period, all kinds of film and television dramas with major revolutionary historical themes and realistic themes that highlight the national spirit and respond to the concerns of the times will be disseminated through radio, television, cinemas and other channels in the era of traditional media. This kind of film and television works are an important way to publicize the core values of socialism, enhance national pride, and enhance cultural self-confidence, especially in the era of new media with fairly developed network technology, teenagers who are the main information producers and disseminators can use the network to receive the main theme of the work information disseminated by mainstream media, and they can also use fairly developed new media tools to publish their own content on the new media platform dominated by station B, and this way of communication, It is undoubtedly an effective way to break the barriers of mainstream media platforms and new media platforms, promote the secondary dissemination of information in the context of giving the audience more initiative, and more vigorously promote the main theme culture to maximize the communication effect.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The combination and promotion of digital reading and social platforms have led to the flourishing of social reading. While most existing studies focus on the development mode of social reading, user habits and the analysis of reading platforms, this study explores the significance of the construction of personality IP for social reading. We analyze the dialogue consciousness embodied in the construction of his personality IP, the construction of a common symbolic memory, and the focus on the interaction and fun of expression. The construction of the "novelist" personality IP is conducive to enhancing users' reading pleasure, establishing a core group of "novelists" as an interesting network and prying into the phenomenon of fragmented reading. At the same time, this paper also explores the problems of "novelists" in the construction of personality IP.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The development trend of globalization is imperative, and this trend has also been extended to the academic field. The scientific globalization perspective and the concept of knowledge sharing are frequently mentioned, and OA publishing has become a topic center that cannot be ignored in the academic world. At present, China's academic publishing industry is still in the preliminary stage of confusion and stagnation in the international OA trend. When the current global open access trend is gradually at the forefront, domestic academic institutions should also pay attention to the trend of international academic publishing. Timely absorb and learn from relevant business experience in journal management and publishing operations, so as to maintain the dynamic balance within the academic publishing industry, build a high-quality scientific research system and paper publishing mechanism, and achieve benign and sustainable development through continuous optimization At the same time, it can lower the threshold for obtaining academic papers and scientific research results, promote the indiscriminate sharing and dissemination of academic resources, and make knowledge open from closed to open, thereby effectively promoting the formation of a scientific community from a global perspective.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 2021 年 3 月,美国纽约证券交易所第一支元宇宙概念股上市;同年5月,国外社交软件巨头 Facebook 宣布更名 Meta,转型成为元宇宙公司。随着国内外越来越多的科技公司开始转向投资元宇宙的架构开发,2021 年被认为是元宇宙元年。元宇宙概念爆火后,各大领域争先恐后套用元宇宙概念,创新自身发展途径,借此概念以吸引更多人关注。元宇宙概念在引入高校研究生新传专业领域后,既为研究生新传专业教育创新注入了新鲜活力,同时也为其带来了潜在的风险与挑战。为此,在积极关注元宇宙对高校研究生新传专业教育技术赋能的同时,也必须采取有效措施应对其风险和挑战。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 文章在“产业融合理论”的基础上研究基于 AI 语音技术(TTS、ASR)的有声读物出版,梳理 AI 语音读物的“内容”“平台”“技术”三种产业模式,分析出版社参与 AI 语音读物产业面临的问题,最后提出对于出版社开展 AI 语音读物业务的建议与展望。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: he purpose of this paper is to explore a feasible way to apply the artificial intelligence language model (ChatGPT) to the development of Chinese sci-tech periodicals, in order to make contributions to the realization of the digital transformation of Chinese sci-tech periodicals and promote the deepening reform of Chinese sci-tech periodicals. This paper explores the application of ChatGPT in scientific journals through literature analysis and case analysis. Combined with the criticism of artificial intelligence from the perspective of emergence theory, the potential shortcomings of the application of ChatGPT to scientific journals are examined. It is found that ChatGPT can help editors and reviewers of science and technology journals extract the core content of literature, assist academic search, generate reviews in specific fields, and detect academic misconduct. Creation of multilingual communication content; The semantic analysis of literature is carried out by sentence vector to assist the construction of knowledge map and journal digitization platform. However, in copyright, content monopoly; Biological basis and Embodied criticism; The practical application value of ChatGPT in emotional, moral and ethical criticism is still to be discussed. The integration of artificial intelligence language model (ChatGPT) and sci-tech periodicals is the direction of future development. Sci-tech periodicals should actively apply ChatGPT and other AI language models in their publishing practice, so as to help the high-quality development of Chinese excellent sci-tech periodicals.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, the variety show of our country is in a period of rapid development, and all kinds of creative programs are popular. In this era of equality and progress, the status of women is getting more and more attention from people. Mango TV just follows this popular phenomenon and launches its self-made variety show "Sister Who Breaks the Wind and Waves", which mainly invites more than 30 female artists to participate in the competition and finally debuts in the form of a group, winning the attention of the society and the majority of female groups. This paper will analyze the elements of the program's success from the three perspectives of the program's narrative characteristics, narrative framework and narrative discourse.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: .With the rapid development of short video platform, people's image construction has a new stage of development.� For a long time, rural women have been a neglected group, because there is no voice channel, and gradually become the aphasia of society.� Due to the low threshold, direct expression and social attributes of short video platforms, a large number of rural women also use short video platforms to construct their online images, which makes more people pay attention to rural women.� This paper mainly discusses the image construction and motivation of rural women empowered by short video platforms through participatory observation and in-depth interview, and puts forward my own thoughts and suggestions.�
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of new media technology, users gradually get rid of the situation of passive access to information and become users involved in the production and dissemination of Internet content, and their identity as producers and consumers is increasingly prominent. In recent years, Bilibili has provided conditions for users to participate in content production, and with its unique content presentation and user participation methods, it has continuously developed into a strong competitor of video platforms such as iQiyi and Youku. Therefore, based on the method of participatory observation, this paper studies the user participation of Internet video platform by taking Bilibili as an example. Through the analysis of the ways and characteristics of the user participation of Bilibili, this paper discusses the current obstacles encountered by the user participation of Bilibili, and puts forward suggestions to promote the user participation of Bilibili in view of these problems.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: A good work does not simply depend on the quality of the creative team, but the collective wisdom of the creative team, the production team, the audience and so on. Pierre. Levy points out that "in the traditional definition of collective intelligence, no one knows everything, everyone knows something, and any member's knowledge can be shared with others via instant questions and answers. A networked culture can lead to new power structures, where people from different backgrounds can accumulate knowledge and work together through research, debate, and analysis to extract a sense of the world." However, when fans join the collective intelligent creation as a non-professional group, they may bring their own emotions and understanding of the plot or characters of the original work, and may not fully respect the original work. In this case, how to grasp the influence of fans' participation in the creation on the original work and how to grasp the boundary between the two, so that fans' creation and the original work can coexist harmoniously? This paper tries to discuss the topic of maximizing the benefits without damaging the structure and details of the original work.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the age of new media, the establishment of cross-media storytelling has become the way of development and marketing of many Ips. Combined with Henry Jenkins' fusion culture theory, this paper analyzes the cross-media storytelling of NetEase game "Onmyoji". Then discusses the characteristics of game IP in cross-media storytelling, and the role of fans' intellectual communities in cross-media storytelling, finally try to make suggestions on the problems in the cross-media storytelling system of "Onmyoji".
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 社交网络上,人们经常因兴趣相同或观念一致而结成圈子,这样的圈层传播与现实生活中的社会交往、人际关系、组织运作方面上有很多的不同。这样的圈子里面每个人的地位都是平等的,用户可以在去中心化的豆瓣小组中自由发言,圈层中的交流跨越了时空界限。在赛博空间中,用户更容易表达出平时生活中不易展露的一面,结识到与自己观念一致的朋友。因此,豆瓣小组组中不少组员都对小组有着很强的归属感,彼此直接有着特定的称谓。本文将针对这一现象,探讨研究在豆瓣小组中,有哪些因素会影响到用户对于小组的归属感。本文将采用网络参与式观察法和问卷调查法,主要是在豆瓣流量较大的小组内发表问卷,收集材料,整理豆瓣小组成员对于进组门槛和小组归属感的看法,整理成相关表格进行研究。 豆瓣小组的进组主要分为两种,一种是有门槛,一种是没有门槛,在有门槛的进组方式中,又细分为看组规答题、才艺展示、和用户邀请等方式,这一过程也是对组员进行筛选。经过筛选才能进的小组,在小组认同的感受上,要强于无门槛的小组。但这个门槛究竟需要如何设置,才能更好的满足用户对小组成员筛选的需求,得出结论。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of Internet technology and the increase in the number of netizens, book distribution is no longer limited to traditional offline channels
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: For a long time, the strong development of visual symbols has limited the development of auditory culture, and people pursue the strong sensory stimulation of vision under the attention economy. However, with the development of mobile communication technology, audio media is reborn. Chinese podcast is a new force that cannot be ignored in the new sound media. Chinese podcasts have their own mobility and accompanimence, and the sound of podcasts can bring users psychological, emotional and physical companionship.以上翻译结果来自有道神经网络翻译(YNMT)· 通用场景
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the rapid development of internet technology and e-commerce industry, live streaming has become a hot spot for major e-commerce platforms, and it has gradually turned consumers in live streaming rooms into fans who are active in the internet and become a force that cannot be ignored. In recent years, the launch of Eastern Selection Live broke the traditional e-commerce live streaming model, further narrowing the emotional connection between the audience and the anchor, and opening up a new model of integrating knowledge into live streaming. This article takes the Eastern Selection Live Room as an example to explore the needs of fans in China's live streaming from a participatory culture perspective, hoping to make a certain contribution to the innovative development of e-commerce live streaming in China.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the increasing prosperity of the short video industry, the economic benefits brought by online red IP are increasing exponentially. How to incubate an online red account and successfully realize the realization and subsequent maintenance of its traffic has become an urgent issue for major MCN (Multi Channel Network) companies to pursue economic benefits. This paper will take Tiktok blogger "Little Fish Begonia" as an example to explore the realization and maintenance path of the current Internet celebrity personal IP economic benefits. Through analyzing Xiaoyu Haitang's account status, content format, and business model, it is found that planning and producing content that is expected by the public and possible to be realized in daily life, based on the aesthetic bias of the public, can enable short video IP to obtain more traffic and attention, and is also the foundation for achieving IP economic benefits.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract:听觉回归背景下,播客这一小众化的媒介形态也迎来发展机遇,出版+播客成为出版业界新动向。文章分析了播客这一“以声为媒”内容形态的优势,出版业介入播客实践的原因及其未来发展策略,以期为出版业播客运营提供有益思考和建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The well-known cultural brand Unread was founded in June 2014. As a new brand growing up in the era of new media, Unread attaches great importance to the application of we-media platforms such as the Wechat Official Account and the Little Red Book. Its book marketing we-media account has also achieved great competitive advantages among a bunch of similar accounts. Bases on recent articles published by "Unread" wechat public account, this essay further explore the merits and demerits of the account's content and marketing through content analysis. Meanwhile, this essay starts from the� and further explores the merits and demerits of the account's content and marketing on the basis of content analysis. And with the framework of 4I theory of network marketing, this essay put forward some optimization suggestions for Unread's future operation and development.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Artificial intelligence is developing rapidly, and the publishing industry is actively integrating new technologies under the guidance of "Four Dimension Media", and AI speech technology (TTS, ASR) is the earliest and most widely used AI direction. In this paper, we research the strategy of publishing houses to develop audiobook business based on AI speech technology under the theoretical framework of "CHESS Strategy", firstly, we explain the necessity of developing AI audiobook in the publishing industry with the theory of "Media Affordance Theory". We then analyze the dilemmas faced by publishers participating in the AI audiobook industry in six dimensions: technology, policy, market, manpower, management, and capital, and finally propose suggestions and prospects for publishers to develop the AI audiobook business.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Reality show is a variety show that integrates various art forms with TV and Internet as the main carrier. The rapid development of the Internet has promoted the generation and use of all kinds of social media, promoted the continuous transformation of the types and marketing methods of variety shows, and the marketing strategies have more directions.
Peer Review Status:Awaiting Review