Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the background of continuous iteration of new media technology, the status of the main fans continue to improve, there are different types of fans. The clay figurine powder endows male artists with feminine temperament and imagines them as female images, thus obtaining the pleasure of star-chasing. With the opening and changing of social gender culture and the heated discussion of gender issues, the image of male artists is gradually out of the circle, clay figurines from the corner to the stage, competing for the right to speak in the center of the circle. The behavior of clay sculpture seems to reverse the traditional staring status, but it does not change the one-way power structure. Instead, it is trapped by commercial capital, unable to escape from the traditional gender structure, and solidifies the stereotype of gender cognition.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: This paper takes the "Lemonhead" video series of Station B as the research object, and based on the interactive ritual chain theory of Collins, analyzes the interactive ritual of young people's participation in the self-deprecation culture, and explores the communication characteristics of youth self-deprecation culture in social media, the performance of group interaction and its influence.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The well-known cultural brand Unread was founded in June 2014. As a new brand growing up in the era of new media, Unread attaches great importance to the application of we-media platforms such as the Wechat Official Account and the Little Red Book. Its book marketing we-media account has also achieved great competitive advantages among a bunch of similar accounts. Bases on recent articles published by "Unread" wechat public account, this essay further explore the merits and demerits of the account's content and marketing through content analysis. Meanwhile, this essay starts from the� and further explores the merits and demerits of the account's content and marketing on the basis of content analysis. And with the framework of 4I theory of network marketing, this essay put forward some optimization suggestions for Unread's future operation and development.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Internet fanfiction is a kind of online literature created and read by fans, mainly teenagers. LOFTER is one of the major platforms for fanfiction in China. Based on the Uses and Gratifications Theory, this paper uses in-depth interviews and other methods to understand the motivation, attitude and behavior of� fanfiction users in using the LOFTER platform. It also tries to analyze the functional characteristics of the platform from the perspective of users, and then reflects on the utilization relationship between LOFTER and� fanfiction users. It is found that the platform mainly meets the information needs, self-realization needs, tool utilization needs and emotional communication needs of fanfiction users. However, the platform is also facing the specter of losing users due to issues such as censorship.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Based on the perspective of stylistics and sociolinguistics, this study takes Halliday's register theory as the theoretical framework, and makes a discourse analysis with live videos of bloggers such as Zhang Lan, Redundant and Mao Mao, Fan Xiaohui, Xiang Tai and Eva Huang in Tik Tok as the corpus, aiming at exploring the influence of language features of the anchor speech community with goods on consumption behavior.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Jenkins's "Fusion Culture" mentioned the concept of "emotional economy": "It attempts to understand the emotional basis of consumer decision-making as a driving force for viewing and purchasing decisions." It believes that emotional economy is a new configuration of marketing theory In the post television era, the concept of television is no longer a medium or a means of communication. With the development of full media integration, programs carried on television have more channels for communication and interaction with the audience. [2] The post TV era of full media integration and fragmented communication has made campaign reality shows pay more attention to interactive participation with the audience. During the interactive participation process between the program and the audience, it is possible to effectively grasp the emotions of the target audience, use characteristic program content to carry out emotional communication based on the emotional characteristics of the audience, convey the core values of the program to the audience, thereby allowing the audience to identify, and ultimately achieve the goal of the audience consuming the values promoted by the program. From the perspective of emotional economy, this article observes how advertisers and live campaign programs interact with audiences in the post television era, and how they communicate program values to audiences and promote advertising products.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: As an indispensable part of a country's cultural strategic industry, video game industry is of great importance to cultural diplomacy. At a time when games are regarded as the ninth art, combined with its special status as a cultural industry, the study of games includes many aspects such as its form, medium, participants, etc. , its own national, cultural and commodity nature determines that it has a huge advantage in the dissemination of ideas and values, social life-style and mass culture, and so on, is an important force in the construction of national image. In recent years, our country has made certain achievement in this respect, but at the same time there are also difficulties and problems. Therefore, this article has made the discussion to the domestic electronic game's external dissemination development question, this paper puts forward the strategy of strengthening the external communication influence of games to support the construction of “Credible, lovable and respectable” national image.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: China Rap and Singing Summit Duel is a home-made hip-hop music reality show talent show in China in 2022. Once launched, it has become a phenomenal and popular reality show from then to now. Nowadays, the phenomenon of homogenization is very serious, and its emergence has created a refreshing experience for music reality shows. Behind this reality show, there are characteristics of postmodernism. It also reintroduced hip-hop music to the public, changing the audience's views on traditional music reality shows, changing old prejudices, and creating a form of expression that perfectly integrates advertising and reality shows.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: he purpose of this paper is to explore a feasible way to apply the artificial intelligence language model (ChatGPT) to the development of Chinese sci-tech periodicals, in order to make contributions to the realization of the digital transformation of Chinese sci-tech periodicals and promote the deepening reform of Chinese sci-tech periodicals. This paper explores the application of ChatGPT in scientific journals through literature analysis and case analysis. Combined with the criticism of artificial intelligence from the perspective of emergence theory, the potential shortcomings of the application of ChatGPT to scientific journals are examined. It is found that ChatGPT can help editors and reviewers of science and technology journals extract the core content of literature, assist academic search, generate reviews in specific fields, and detect academic misconduct. Creation of multilingual communication content; The semantic analysis of literature is carried out by sentence vector to assist the construction of knowledge map and journal digitization platform. However, in copyright, content monopoly; Biological basis and Embodied criticism; The practical application value of ChatGPT in emotional, moral and ethical criticism is still to be discussed. The integration of artificial intelligence language model (ChatGPT) and sci-tech periodicals is the direction of future development. Sci-tech periodicals should actively apply ChatGPT and other AI language models in their publishing practice, so as to help the high-quality development of Chinese excellent sci-tech periodicals.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 用户是汽车之家赖以生存的基础,以服务用户为中心,持续拓展年轻和下沉用户群体是汽车之家不断发展的动力。用户体验并不是指一件产品本身是如何工作的,用户体验指的是“产品如何与外界发生联系并发生作用”,也就是人们如何“接触”和“使用”它。本文将以汽车之家 APP 为例,探究其是否在五大层面满足了用户体验。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of information communication technology, the connection between network users is gradually close, and the social structure has developed from "panoramic prison" to "shared view prison" under the onlooker structure. Users are facing unprecedented pressure in network socializing. At the same time, social platforms continue to roll out new features to empower users. Under the combined effects of others' supervision, technology empowerment and social capital, the social interaction behaviors of Internet users show a tendency of alienation. On the basis of the elaboration of the network users' social alienation behavior, this paper explores the causes of the users' social alienation on the network, and analyzes the impact of the alienated social behavior. On this basis, it proposes the improvement measures for the network users' alienated social behavior, hoping to improve the network social environment to a certain extent.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: At the end of 2020, the blind archaeological box launched by Henan Museum quickly attracted attention, and the Central Plains culture has been spread to a certain extent. Archaeological blind box, as a new design form at present, has unique advantages in the dissemination of traditional culture. To seize the opportunity of The Times and develop creative products can effectively help the dissemination of traditional culture. This paper analyzes the communication practice of archaeological blind boxes introduced by several museums, finds out their advantages and characteristics, summarizes the existing problems in the process of spreading traditional culture, and puts forward corresponding countermeasures, in order to provide some thoughts for the communication and promotion of traditional culture of archaeological blind boxes in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the gradual improvement of economic level, camping as the representative of the surrounding tourism from the minority to the public. The rise of camping plays an important role in promoting economic development and improving the benign symbiosis between man and nature. At the same time, as the "mouthpiece" of the Party and the people, the news media should play a better role in environmental communication by insisting on positive publicity, guiding public opinion and expressing environmental justice demands.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 目前,媒介发展进入了新媒体高速发展时期,新旧媒体的迭代正在继续,网剧的播出的流量、热度,让网民聚集到一起,讨论剧情,参与文化的二次创作。电视剧《梦华录》自 2022 年开播以来,收视率良好,为腾讯视频带来的经济效益令人侧目。这其中,离不开《梦华录》粉丝的集体努力,他们化身志愿者,在豆瓣、微博、B 站、腾讯视频等平台发表自己的意见。本文将从粉丝参与创作的心理原因和行为特征入手,分析《梦华录》成功的原因。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The development trend of globalization is imperative, and this trend has also been extended to the academic field. The scientific globalization perspective and the concept of knowledge sharing are frequently mentioned, and OA publishing has become a topic center that cannot be ignored in the academic world. At present, China's academic publishing industry is still in the preliminary stage of confusion and stagnation in the international OA trend. When the current global open access trend is gradually at the forefront, domestic academic institutions should also pay attention to the trend of international academic publishing. Timely absorb and learn from relevant business experience in journal management and publishing operations, so as to maintain the dynamic balance within the academic publishing industry, build a high-quality scientific research system and paper publishing mechanism, and achieve benign and sustainable development through continuous optimization At the same time, it can lower the threshold for obtaining academic papers and scientific research results, promote the indiscriminate sharing and dissemination of academic resources, and make knowledge open from closed to open, thereby effectively promoting the formation of a scientific community from a global perspective.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, the variety show of our country is in a period of rapid development, and all kinds of creative programs are popular. In this era of equality and progress, the status of women is getting more and more attention from people. Mango TV just follows this popular phenomenon and launches its self-made variety show "Sister Who Breaks the Wind and Waves", which mainly invites more than 30 female artists to participate in the competition and finally debuts in the form of a group, winning the attention of the society and the majority of female groups. This paper will analyze the elements of the program's success from the three perspectives of the program's narrative characteristics, narrative framework and narrative discourse.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 2021 年 3 月,美国纽约证券交易所第一支元宇宙概念股上市;同年5月,国外社交软件巨头 Facebook 宣布更名 Meta,转型成为元宇宙公司。随着国内外越来越多的科技公司开始转向投资元宇宙的架构开发,2021 年被认为是元宇宙元年。元宇宙概念爆火后,各大领域争先恐后套用元宇宙概念,创新自身发展途径,借此概念以吸引更多人关注。元宇宙概念在引入高校研究生新传专业领域后,既为研究生新传专业教育创新注入了新鲜活力,同时也为其带来了潜在的风险与挑战。为此,在积极关注元宇宙对高校研究生新传专业教育技术赋能的同时,也必须采取有效措施应对其风险和挑战。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the acceleration of the mobile client and social media, under the background of media depth fusion, wikipedia user needs and role change increasingly diverse. The participation in public culture, subjectivity and enthusiasm, integration of culture gradually large, knowledge production of node and regularity is more and more obvious. Wikipedia shows the characteristics of collective collaboration of content, community of users, and broken wall of culture. In this context, the article as a representative of the collective wisdom community wikipedia for research case, combing the content of wikipedia production and editing mechanism, the relationship between the user and participation characteristics, observe participation in the formation of the culture, and the collective wisdom, process will appear problems such as group polarization, will also guide community user relations again, through the participation of wikipedia culture analysis, to better improve the network user media communication paradigm, the participation of the collective community cultural construction way to provide reference.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: For a long time, the strong development of visual symbols has limited the development of auditory culture, and people pursue the strong sensory stimulation of vision under the attention economy. However, with the development of mobile communication technology, audio media is reborn. Chinese podcast is a new force that cannot be ignored in the new sound media. Chinese podcasts have their own mobility and accompanimence, and the sound of podcasts can bring users psychological, emotional and physical companionship.以上翻译结果来自有道神经网络翻译(YNMT)· 通用场景
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, Chinese youth groups have been enthusiastic about using annual music listening reports to gain attention. Media situational theory is more applicable in the context of the Internet era, providing new research ideas for it: The behavior of young people using annual music reports reshapes their personal scenes, and the traces of background behavior are displayed by the front desk, making their hidden social identity characteristics break through time and space constraints and behavioral constraints. It uses dramatic data to conduct implicit expression, while stimulating users' sense of game experience, sharing desire, and identity, Inducing changes in usage behavior and cognition. As a result, at the end of each year, the annual music report, taking Netease Cloud Music as an example, becomes a new focus of public opinion.
Peer Review Status:Awaiting Review