Strengthening Story Power, Creating High Quality Short Videos, Significantly Improving Reading Promotion Effectiveness

Abstract: Short videos are an important way for libraries to carry out reading promotion activities in the era of self media. This article analyzes the case of reading promotion videos in Lanzhou University Library, evaluates the effectiveness of strengthening story power and creating high-quality short video reading promotion from several aspects such as short video playback, likes, shares, and awards. It proposes suggestions for university libraries to improve the effectiveness of short video reading promotion as follows, creating integrated media teams, strengthening storytelling to create high-quality short video content, precising positioning and continuous output and spread.