Development and Empirical Research of Mobile Short Video APP User Experience Scale Based on Perceived Affordance

Abstract: Purpose/Significance Developing a user experience scale for mobile short video APP, and provide reliable suggestions for the version update iteration of mobile short video APP. Method/Process Based on the theory of perceived affordance, a qualitative scale was constructed according to the results of literature research and group discussion. The scale was quantitatively optimized through pre-investigation, and data were obtained through formal investigation. Exploratory factor analysis and confirmatory factor analysis were carried out on the effective data, and the formal scale was revised and formed. Result/Conclusion The formal scale includes five main dimensions, 10 sub-dimensions and 30 items of perceived physical affordance, perceived cognitive affordance, perceived emotional affordance, perceived control affordance and perceived participation affordance, and uses the formal scale to measure the user experience level of mobile short video APP.