Resaerch on the Reading Promotion with Cultural Educaional Branding Activities in University Libraries Empowered by Convergence Media

Abstract: The popularization of audio and video channels and models in the era of integrated media has become a cultural phenomenon with the gradual deep integration of the internet and universal reading. In the paper, the author draws on the theoretical and practical experience of promoting audio and video reading in libraries of other domestic universities and universities in Inner Mongolia Autonomous Region through questionnaire surveys, online surveys, and database searches, meanwhile, analyze the current situation of audio and video reading promotion in university libraries at the sight of the empowerment of integrated media. For make it clearer, the author takes the reading promotion of "Meeting Librarians by Taoli Lake" in Inner Mongolia University Library as an example to do further exploration on the problems, manages to find out the optimization strategies and methods in reading promotion and information dissemination in university libraries .