Enterprise Competitors and Technology Opportunity Identification Based on Technology Proximity and Benchmarking Analysis postprint

Abstract: [Purpose/significance] Technology competition is a powerful weapon for enterprises to maintain their advantages in the new market environment. The fundamental purpose of this paper is to construct a framework suitable for small and medium-sized enterprises to identify technological opportunities, so as to tap potential technological development opportunities for enterprises and make full use of Limited R&D resources to obtain technological breakthrough and innovation. [Method/process] Benchmarking analysis was used as the main method to select the competitor benchmarking of the target enterprise from the two dimensions of technical proximity and technical capability. Combined with the situation of benchmarking enterprises and the overall technical situation of the industry, potential technology categories were divided, and a three-dimensional patent technology/function matrix was constructed to identify technical opportunities, and the vacuum cleaner industry was taken as an example to verify. [Result/ conclusion] The time dimension is introduced into the patent technology/function matrix to directly reflect the sustainability of technology research and development. The framework constructed helps to ensure that the identified technology opportunities can be implemented for the target enterprises.