Research on the Influencing Factors of Digital Reading Intention Based on Age Grouping postprint

Abstract: [Purpose/significance] The paper explored the influencing factors of digital reading intention in all ages, and provided theoretical basis for personalized services of digital reading promotion.[Method/process] Taking the definition of "digital natives" as the basis for age stratification, and Shannon's information theory and related theories of reading psychology as the basis for constructing digital reading intention, the paper used questionnaire and the structural equation model to analyze the differences in age factors that affect the intention of digital reading.[Result/conclusion] The results show that the influence factors of digital reading intention are different in age, and the intention is affected by the characteristics of source, motivation and information content, then digital reading extension service can combine these differences to provide personalized services for readers of all ages.