Construction and Application of User Persona in Online Health Community postprint

Abstract: [Purpose/significance] Online health community(OHC) user persona(UP) can concisely extract the needs of patients, visually describe the characteristics of patients, and help platform managers to formulate more accurate information service strategies.[Method/process] On the basis of combing OHC-UP research results, this paper proposed a construction framework of OHC-UP, crawled the user data of diabetes community in Baidu Post Bar, and comprehensively used file list, composite graphics, language description and word cloud to realize OHC-UP with 4 dimensions and 12 labels.[Result/conclusion] The theoretical framework and implementation method are helpful for accurate information recommendation, improving patient experience and improving decision-making quality, and provide theoretical and practical guidance for construction and application of OHC-UP.