Performance Expectancy, Social Influence and Channel Dependence: A Study on the Utilization Behavior and Sustained Utilization Willingness of Open Government Data
摘要: ［目的/意义］政府数据开放已落地我国十年之久，然而其实际利用情况却饱受诟病，一项从用户视角出发的利用行为和持续利用意愿研究亟待开展。［方法/过程］以技术采纳与利用整合理论模型 ( UTAUT)为基础，结合政府数据开放特性引入渠道依赖变量，通过普通最小二乘法（OLS）对427份问卷数据进行回归分析，并采用逐步检验法和Bootstrap法对中介效应及其稳健性展开检验。［结果/结论］研究发现，用户过往对数据开放的利用行为主要受到投入期望、社会影响和渠道依赖影响，而未来持续利用的意愿则由绩效期望、社会影响及渠道依赖形塑，并且利用行为从中发挥着部分中介作用。未来，政府应从提升数据数量质量以致好用易用、培育良好利用生态形成示范效应、重视用户反馈畅通供需对接渠道等方面着手，提高用户基数和黏性，推动政府数据价值释放。
Abstract: Purpose/Significance Open Government Data(OGD) has been implemented in China for ten years, but its actual utilization has been criticized. A study on the utilization behavior and sustained utilization willingness from the perspective of users is urgently needed. Method/Process Based on the Unified Theory of Acceptance and Use of Technology(UTAUT), introducing Channel Dependence variable in combination with the OGD, conducting regression analysis on the 427 questionnaires data using the OLS method, and using the stepwise test method and Bootstrap method to test the intermediary effect and its robustness. Results/Conclusion This study finds that users past use of OGD is mainly influenced by Effort Expectancy, Social Influence, and Channel Dependence. While, their willingness to continue using OGD in the future is shaped by Performance Expectancy, Social Influence, and Channel Dependence, in which utilization behavior plays a partial mediating role. In the future, government should improve the quantity and quality of data to make it easy to use, cultivate a good utilization ecology to form a demonstration effect, pay attention to user feedback to smooth supply and demand connection channels, etc. In this way, government can improve the user base and stickiness, and promote the release of OGD value.
| [V1] | 2023-03-27 10:52:23 | ChinaXiv:202303.09945V1 | 下载全文 |
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