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The usage of WeChat to promote academic publishing in China A case study on Chinese Laser Press

Submit Time: 2022-06-23
Author: Xiaofeng Wang 1 ; Ying Deng 1 ; Xuan Lyu 1 ; Xinlei Zhang 1 ; Lei Yang 1 ;
Institute: 1.Chinese Laser Press;

Abstracts

[英文摘要]• WeChat is one of the most popular social media applications in China and is widely used by publishers to promote their journals and activities.
• The Chinese Laser Press (CLP) has four WeChat accounts; approximately 1 million reads were recorded in 2018.
• The most influential WeChat account of the CLP had almost 43,000 subscribers at the end of 2019.
• WeChat is a successful tool for connecting journals with readers and can increase the visibility of the journals both within China and elsewhere.
• Connecting with researchers via WeChat is helping CLP maintain relations with researchers throughout their career.

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From: dengying
DOI:10.12074/202206.00167
Journal:Learned Publishing
Recommended references: Xiaofeng Wang,Ying Deng,Xuan Lyu,Xinlei Zhang,Lei Yang.(2022).The usage of WeChat to promote academic publishing in China A case study on Chinese Laser Press.Learned Publishing.[ChinaXiv:202206.00167] (Click&Copy)
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[V1] 2022-06-23 17:30:29 chinaXiv:202206.00167V1 Download
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