分类: 管理学 >> 管理学其他学科 提交时间: 2022-11-21 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》
摘要: This paper investigates the relationship between personal cognitive schema and their opinions and online behaviors by using questionnaires and in-depth interviews to study Internet users' commenting and following-up behaviors. It is found that in the online environment, people still maintain strong maintenance of the existing cognitive schema, but there are signs of moving out of the comfort zone and actively reshaping the cognitive schema. However, the phenomenon of cyber violence in the current online opinion environment has a greater hindering effect on users' commenting and following behavior, and people are more inclined to use Ideational following to judge different opinions. The utopian fantasy of the social media public sphere is not conducive to rational reflection on the current online opinion environment.